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IHG HOTELS & RESORTS is set to launch a new brand targeted at midscale conversions, the company said during its first-half earnings call. Although the company has kept the brand's name under wraps, more than 100 hotels and their owners have displayed strong interest in the new brand. IHG, has previously established brands such as Holiday Inn and Holiday Inn Express in the upper-midscale category. It expects that the forthcoming brand will advance the company's growth within a $14 billion segment exclusive to the U.S. market. "As we expand our brand portfolio, we're pleased to announce an upcoming launch of a new brand aimed at midscale conversion opportunities," said Elie Maalouf, IHG's CEO. "Conversions offer substantial growth potential, constituting approximately 40 percent of global first-half openings and signings, reflecting owners' increasing eagerness to swiftly benefit from IHG's reach and enterprise. We're thrilled that over 100 hotels have already expressed definite interest in this new brand."

WORKFORCE MANAGEMENT SOFTWARE producer Unifocus recently marked its 25th anniversary of doing business. The company recently acquired operations management platform Knowcross and celebrated several other milestones it has met since its founding in 1998. Unifocus was founded in the same year Google started up, the Digital Millennium Copyright Act was released and the first WiFi standards were set. The company's labor management system, the first of its kind according to Unifocus, includes scheduling automation and, with the Knowcross acquisition, real-time data for forecasting, scheduling, task execution and tracking of guest and employee satisfaction. "Twenty-five years of serving the hospitality industry and counting," says Moneesh Arora, Unifocus chief executive. "We're filled with gratitude for our clients who've been part of this journey, as well as our incredibly dedicated team that makes our vision a reality. Our success stems from our commitment to truly understanding the needs of hoteliers, which continually inspires us to enhance and innovate our hotel operations technology."

GREEN BUILDING INCENTIVE database IncentiFind is working with the American Hotel & Lodging Association to assist AHLA members identify sustainability-driven cost savings. IncentiFind provides more than half a million incentives, such as tax credits, grants, fee waivers, rebates, and bill credits. The collaboration empowers hoteliers to access $70 billion in incentives, AHLA said in a statement. AHLA said that these credits bolster the adoption of green initiatives, including energy efficiency, renewables, water conservation, and more. These efforts are aimed at diminishing operational costs for hoteliers, the association said. As part of this partnership, AHLA members will receive special pricing on IncentiFind's VERIFY Report, which identifies rebates and savings for asset upgrades, such as buying energy-efficient appliances or installing solar panels. AHLA's collaboration with IncentiFind represents the association's ongoing efforts to promote sustainability in the hotel industry through the Responsible Stay initiative. This initiative underscores AHLA members' dedication to energy efficiency, water conservation, waste reduction, and responsible sourcing, the statement said.

AAHOA LEADERS AND members met with the nation's leaders in Washington, D.C., for the association's 2023 Fall National Advocacy Conference on Oct. 24 to 25. Topics covered included Small Business Administration loan limits, the Credit Card Competition Act and the labor shortage. The AAHOA contingent met with more than 200 offices and 70 members of Congress as part of the conference. Keynote speakers for the event were Reps. Beth Van Duyne, Republican from Texas; Rich McCormick, Republican from Georgia; and Shri Thanedar, Democrat from Michigan. "Advocacy at the state, local, and federal level is a pillar upon which AAHOA stands," said Bharat Patel, AAHOA chairman. "Representing such a large portion of the hotel industry, it is through our voice that we strive to shape and fortify policies that help pave the way to our industry's success."

U.S. HOTEL REVENUE and profitability saw a rise in October, propelled by increased group demand across the top 25 markets, according to CoStar's October 2023 Profit & Loss data. Meanwhile, the U.S. hospitality industry also witnessed its largest year-over-year increases in GOPPAR and TRevPAR since March 2023. In October, GOPPAR reached $97.45, marking a 3.7 percent increase from the same month in 2022. TRevPAR stood at $240.74, indicating a 4 percent increase, whereas EBITDA PAR amounted to $69.60, down 1.2 percent from September 2022. Labor costs notably rose to $74.48, reflecting a 5.9 percent increase. "The top 25 markets have demonstrated an 11 percent year-to-date increase in GOPPAR, surpassing a 14 percent rise in labor costs," said Audrey Kallman, research analyst at STR. "This double-digit GOPPAR growth is over 10 times the level observed in all other markets. New York City, a prominent business-centric market, spearheaded growth in the metric across major markets both on a year-to-date and monthly basis."

MIT SHAH-LED NOBLE Investment Group topped the "2023 Best Places to Work in Money Management" awards by the investment news portal Pensions & Investments. The selection process involved a thorough evaluation of workplace policies, practices, and employee feedback, with combined insights playing a key role in identifying top companies in the industry, Noble said in a statement. Shah, Noble's founder and CEO, expressed honor in being named to the list. "We take pride in the ongoing recognition of Noble's culture, emphasizing excellence, inclusivity, and professional growth," Shah said. "Our team, our greatest strength, shares a dedication to fostering an environment that values and supports one another, as reflected in this honor." "As their employees attest, companies on this year's Best Places to Work list showcase a commitment to cultivating a robust workplace culture," said P&I Executive Editor Julie Tatge. "Even amid challenges like volatile markets and ongoing pandemic stress, employees noted strong support from their managers, empowering them to perform at their best."

BWH HOTELS HAS partnered with Tesla to introduce electric vehicle charging stations at its North American properties, with plans for international expansion. The installation of Tesla's Universal Wall Connectors at selected hotels will begin in 2024. The charging stations are designed to charge a variety of North American EV models, BWH Hotels said in a statement. "This collaboration with Tesla underscores BWH Hotels' unwavering commitment to sustainability and dedication to delivering exceptional guest experiences," said Michael Morton, vice president for brand management and member services, BWH Hotels. "As the hospitality industry evolves, we will continue to blend eco-conscious initiatives with the service, value and comfort that guests expect from BWH Hotels." EV charging stations are an attractive amenity for travelers with electric vehicles, the statement said. In line with its Earth, People, and Community initiative, BWH Hotels collaborates with hoteliers to broaden sustainability efforts by installing EV charging stations across the U.S., Mexico and Canada.

MEMORIAL DAY WEEKEND is back and almost as strong as pre-pandemic levels, with 39.2 million people forecast to travel 50 miles or more from home during the holiday period, according to AAA Travel. Despite record high gas prices, a majority of travelers, 34.9 million, are expected to drive, but air travel also is seeing resurgence. The total forecasted number of travelers is 8.3 percent higher than 2021's 36.2 million and comes closer to 2017 levels. Last year, U.S. hotels saw occupancy hit nearly 62 percent over that Memorial Day weekend, according to STR. "Memorial Day is always a good predictor of what's to come for summer travel," said Paula Twidale, senior vice president, AAA Travel. "Based on our projections, summer travel isn't just heating up, it will be on fire. People are overdue for a vacation and they are looking to catch up on some much-needed R&R in the coming months."

THE 3RD EDITION of the Vadilal International Gujarati Film Festival brought the red carpet to the Atlanta area on May 20 to 22. Hundreds of members of the local Gujarati community turned out for the event, which featured appearances from major stars and filmmakers straight from India. IGFF, previously held in Los Angeles and New Jersey, set up this time at the Venture Cinema in Duluth. It's mission, apart from entertainment, is to spread awareness one of India's alternatives to Bollywood. This year's festival includes 14 feature films, such as "21st Tiffin," "Divaswapna," "Dhummas," "Gandhi & Co.," "Dear Father" and "Gujarat nu Gaurav"; two documentary feature films, "Sur Shabdnu Sarnamu" and "Shrimad Rajchandra"; five documentary film, such as "Okhamandal - Ek Anokhu Andolan" and "Gandhi"; a short film, "Roha Fort - Ek Visaraati Viraasat"; and six web series, such as "Benaqaab," "Ghaat" and "Yamraj Calling."

NOBLE INVESTMENT GROUP recently acquired two hotels in Savannah, Georgia. The hotels are the Hampton Inn Savannah Historic District and Holiday Inn Express Savannah Historic District. Chattanooga, Tennessee-based Noble, led by Mit Shah as CEO, acquired the hotels because of their position in Savannah's historic district. The city recently was named Travel + Leisure magazine's No. 3 Top City in the U.S. and included on TIME's list of The World's Greatest Places of 2021. The 7-floor, 143-room Holiday Inn Express has 2,765 square feet of meeting space, a rooftop pool and the Port Royal Tavern in the lobby. The 147-room Hampton Inn has an outdoor pool, a fitness center and a business center. In the historic district, the hotels are near museums, historic landmarks, mansions, and monuments from the Revolutionary and Civil War eras. Both hotels are on East Bay Street across the Savannah River from the Savannah Convention Center and River Street shopping and entertainment area.

THE COLLECTIVE RECOVERY indices of U.S. extended-stay hotels exceeded 100 percent in November for the first time in 2021, according to hotel investment advisors Highland Group. The strongest gains were reported by mid-price and upscale extended-stay hotels. Economy extended-stay hotels continue to lead the RevPAR recovery during the month with a 22 percent gain compared to two years ago, according to "U.S. Extended-stay Hotels Bulletin: November 2021" report from the Highland Group. According to the report, the 4 percent increase in extended-stay room supply in November tied with October as the lowest monthly gain in 2021. "The impact to supply growth from reopening hotels closed during the pandemic is effectively over. Early indications are that mid-price and upscale supply growth should be well below pre-pandemic levels during the near term," the report said. "The overall hotel industry lost far more revenue than extended-stay hotels in 2020, so it is now recovering revenue more quickly." STR reported that all hotel room revenue was up 110 percent in November compared to a year ago.

The Aloft Mooresville is open in Mooresville, North Carolina. The boutique hotel is owned by Maya Hotels led by co-founders J.D. Deva and Baldev Thakor. The 128-room hotel is Maya Hotels' fifth property in Mooresville in the last 25 years, including its Tru by Hilton Mooresville opened in August. It is part of the Langtree Lake Norman mixed-use development near Charlotte, North Carolina, with nearby attractions including Lake Norman and Langtree Plantation. Amenities include an indoor pool and a fitness center. "We are incredibly excited to bring the upbeat Aloft brand to the Mooresville / Lake Norman market," Deva said. "We are pleased to grow our relationship with Marriott and to continue our investment into the Mooresville area."

THE STOP-AND-GO economy of 2021 did not slow down progress for Peachtree Hotel Group of Atlanta. The accrued a record of $2 billion in total capitalization through 140 transactions, including acquisitions, developments, lending and hotel investments. Representatives of the company, which is led by Mitul Patel and Jatin Desai as managing principals along with Greg Friedman as CEO, discussed the record year at the Americas Lodging Investment Summit in Los Angeles last week. "We are extremely pleased to have completed an extraordinary year of investment activity," Friedman said. "Our strategy of investing up and down the capital stack and opportunistically pivoting as markets shift allows us to capitalize on investments during any business cycle. 2021 exemplified our ability, and we expect that 2022 should be another strong year on the investment side."

U.S. HOTEL PERFORMANCE remained relatively flat during the third week of January, according to STR. Tampa, Florida, led the top 25 markets in terms of occupancy. Occupancy was 48.7 percent for the week ending Jan. 22, and it was 48.8 percent the week before. It was down 15.9 percent from the comparable week in 2019. ADR was $122.17 for the week, almost same as the week before at $122.12 and down 1.4 percent from two years ago. RevPAR reached $59.52, it was $59.57 the prior week and down 17.1 percent from the same period two years ago. None of STR's to 25 markets recorded an occupancy increase during the period compared to two years ago. Tampa came closest to its pre-pandemic comparable in the third week, down just 1.7 percent to 72.1 percent. It also posted the largest ADR rise, up 14 percent to $151.74. The only RevPAR increase was also registered at Tampa, up 12 percent to $109.39.

FOUR HOTELS HAVE converted to the AmeriVu brand founded in 2015 by Wisconsin hotelier Nick Rai. Amerivu is now part of Atlanta-based Hospitality Lodging Systems. The 51-room AmeriVu Inn & Suites in Cisago City, Minnesota, is a conversion from a Comfort Inn. Nearby attractions include Bloom Lake Barn wedding venue, Wild Mountain Ski Area, Trollhaugen Outdoor Recreation Area, Cedar Lake Speedway and Somerset Amphitheater. Amenities include an indoor heated pool with hot tub and is ADA accessible. "In the post-COVID environment, hotel owners don't want to work hard to recover and rebound, just so they can send bigger checks to their brand," said Doug Collins, Chairman and CEO of HLS. "Instead, more owners are deciding to work smarter - by switching to a brand that keeps hard-earned money in their pocket." In 2017, Rai opened the 40-room AmeriVu Hotel in Cumberland, Wisconsin, the 42-room AmeriVu in Prairie du Chien, Wisconsin, and two other conversions.

HAWKEYE HOTELS IS making its premier in downtown Milwaukee with a dual brand Home2 Suites by Hilton and Tru by Hilton along with a neighboring Holiday Inn Express. The hotel campus will employ more than 100 workers and provide a total of 331 rooms. The 115-room Home2 Suites and 100-room Tru will occupy one of the two buildings in the campus with the 116-room Holiday Inn Express next door. Along with being the first properties Hawkeye Hotels has opened in the city's downtown, each hotel is the first of its brand in that part of the city. "We are very excited to be a part of the Downtown Milwaukee community. Although the market has slowed down in recent times due to Covid, we are extremely optimistic that Downtown Milwaukee will continue to grow in the years to come," said Jay Patel, Hawkeye Hotels development manager. "We look forward to hosting a grand opening next year once it is safe to do so."

U.S. HOTEL PERFORMANCE increased in the third week of February mainly due to Presidents' Day weekend, according to STR. The data research firm also reported improvement for the week compared to 2019. Occupancy was 59.1 percent for the week ending Feb. 19, up from 54.6 percent the week before and down 8.4 percent for the same period in 2019. ADR was $140.11 for the week, increased from $133.72 the week before and up 8.4 percent from two years ago. RevPAR was $82.87 for the week, up from $73 the week before and down just 0.8 percent from the same period two years ago. Norfolk/Virginia Beach recorded the only occupancy increase among STR's top 25 markets in the third week of February, up 5.7 percent to 55 percent, over 2019. According to the report, Miami posted the highest ADR increase during the period, increased 28 percent to $347.48, followed by Super Bowl LVI host, Los Angeles, which was up 26.4 percent to $225.07.

The Fairfield Inn & Suites by Marriott Dayton North is now open in Dayton, Ohio. It is owned by The Witness Group, founded by Sagar and Ohm Patel, and managed by Hotel Equities. The 100-room hotel is near The Dayton Art Institute, Rose Music Center at the Heights, Wright Patterson Air Force Base, National Museum of the US Air Force, Dayton Dragons, and the University of Dayton. It is six miles from the Dayton International Airport. Amenities include an indoor swimming pool and a fitness center. Earlier this month, TWG and HE opened the dual-brand Residence Inn and SpringHill Suites by Marriott Indianapolis Keystone in Indianapolis, Indiana, and previously opened the Home2 Suites by Hilton Carmel Indianapolis in Indianapolis.

OWNERS OF ECONOMY brand hotels may not always think about improving the appeal of their properties, and up until now their options for interior design have been limited. Alpa Patel discovered those limitations and four years ago it inspired her to do something about it. She has created a company, Spaceez, that offers affordable design work to those owners to give them the option of upgrading their hotels into boutiques, allowing them to charge higher rates accordingly. Her inspiration comes from her efforts to help improve her parents' Super 8 hotel where she grew up in Arlington, Texas. "My dad was going to refresh the property because he hadn't touched it in a decade. I said Dad, do something nice with the lobby. He was just going to do the rooms," Patel said. "The lobbies, it's a public space and people come if it looks nice photographs, nice. You could charge higher rates."

MAJOR U.S. HOTELS firms Marriott Hotels & Resorts and Hyatt Hotels Corp. announced that they are ceasing operations in Russia due to its ongoing invasion in Ukraine. Also, AAHOA issued a statement condemning the war. The hotel companies also emphasized their efforts to ensure the safety and wellbeing of their employees and guests in both Ukraine and neighboring countries who face these 'unconscionable challenges'. "We have made the decision, effective immediately, to close our corporate office in Moscow, and pause the opening of upcoming hotels and all future hotel development and investment in Russia," Marriott said in a statement. "We have been closely monitoring the deteriorating situation in Ukraine, Russia and neighboring countries, and remain in regular contact with our teams on the ground, as we work to comply with sanctions and applicable laws. Our hotels in Russia are owned by third parties and we continue to evaluate the ability for these hotels to remain open."