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THE U.S. TRAVEL Association and Tourism Diversity Matters formed a new strategic partnership to focus on issues related to diversity, equity and inclusion (DEI), a statement from USTA said. The partnership will provide USTA more access to Tourism Diversity Matters' subject matter expertise, research and resources. Founded in 2021, Tourism Diversity Matters addresses blind spots in ethnic disparities within the tourism and events industries. It will provide these industry leaders with resources and tactics to develop more effective DEI strategies to engage, recruit and retain a diverse workforce. DEI is a core priority of USTA, the association said in a statement, and is committed to having a vital role in affecting lasting change and supporting the development of industry-wide DEI plans. The partnership will advance workforce development issues and federal policy initiatives that support travel's recovery, the statement added. "USTA has a clear vision: in working closely with Tourism Diversity Matters, we aim to help the travel sector achieve a truly diverse, equitable and inclusive industry for all," said Roger Dow, USTA's president and CEO and a board member of Tourism Diversity Matters. "Aligning with Tourism Diversity Matters is a great step toward this pursuit that will enrich USTA's membership for years to come."

EXTENDED-STAY HOTELS OUTPEFORMED the broader hotel industry across all performance metrics in October, marking a notably strong month for the sector, according to The Highland Group. Extended-stay supply outpaced demand, leading to a decrease in occupancy. However, the decline was less pronounced than the overall hotel industry, where STR/CoStar reported a drop in demand compared to the previous year. Furthermore, the metrics of extended-stay hotels, including ADR, RevPAR, and revenues, demonstrated stronger growth compared to their counterparts in the broader hotel industry, The Highland Group said. The 2.2 percent net rise in extended-stay room supply in October, consistent with September, represents a modest increase compared to the average over the past 16 months. However, October marked the 25th consecutive month of 4 percent or less supply growth, significantly below the long-term average. The 12 percent surge in economy extended-stay supply, coupled with a reduction in mid-price segment rooms, primarily results from conversions, as new construction in the economy segment is estimated at around 2 percent of rooms compared to a year ago, the report added.

INTERNATIONAL WOMEN'S DAY is March 8, and hotel owners and large hospitality companies are taking time to make sure the women in the industry are reaching their full potential. Recent data shows women are improving their position in the industry, but more remains to be done. For California hotelier Sunil "Sunny" Tolani, that means giving female employees at his company, The Prince Organization, special training and time off for health care. For Tina Burnett, recently promoted chief development officer at G6 Hospitality, home company of Motel 6 and Studio 6 brands, it means making sure women are included in the same way as their male colleagues. "At our company, we believe women to be just as smart and capable as men-if not more so and there are intelligent and highly competent," Tolani said. "The traits generally associated for good hospitality as good social skills, warmth, compassion, expressiveness, generosity and altruistic impulses. We are focusing on the next generation of women hoteliers and convey to them that really extraordinary careers can be made in our widely diverse Hospitality industry."

THE BIDEN ADMINISTRATION'S new National Travel and Tourism Strategy sets a 5-year goal of attracting 90 million international visitors to the U.S. each year. Two major associations in the U.S. hospitality industry applauded the strategy as a step forward in restoring the travel industry. The new tourism strategy aims to support broad-based economic growth in the travel and tourism industry across the U.S. AAHOA thanked the U.S. Department of Commerce Secretary Gina Raimondo and the Tourism Policy Council for their continued leadership and support. "[An expected] 90 million international visitors will drive strong economic growth," said Laura Lee Blake, president and CEO, AAHOA. "The $279 billion in annual estimated spending by these visitors will help not only the hotel and hospitality industry, but also the entire American economy. We commend Secretary Raimondo's new National Travel and Tourism Strategy, and welcome her efforts to aggressively rebuild U.S. travel and tourism."

THE CHARITY WING of American Hotel & Lodging Association, the AHLA Foundation, announced merger with the Castell Project to strengthen and accelerate the industry's commitment to elevate women in hospitality. Castell Project is a nonprofit dedicated to the advancement of women to the highest levels within the hospitality industry. As part of the merger, both the entities will focus on facilitating leadership development for current and prospective women in the industry, according to AHLA. They also will strengthen the college talent pipeline through mentorships and exposure to career paths and engagement with the future workforce. The two merged organizations hope to help more women become speakers and leaders through AHLA's ForWard: Advancing Women in Hospitality and other industry events and expanding a speakers' bureau of hospitality leaders who are women, besides conducting ongoing research related to diversity, equity, and inclusion, including women in hospitality leadership and diversity benchmarking.

1. Introduction to Commercial Refrigeration: Commercial refrigeration systems have evolved into sophisticated technologies that serve a multitude of industries. From preserving perishable foods to storing temperature-sensitive pharmaceuticals, these systems play a vital role in modern business operations. The versatility of commercial refrigeration extends beyond conventional cooling needs, catering to diverse applications with precision and efficiency. As businesses strive for sustainability and efficiency, the demand for innovative refrigeration solutions continues to rise. In this article, we explore the multifaceted nature of commercial refrigeration and its far-reaching impact across industries. Asian Hospitality 2. Diverse Applications: The applications of commercial refrigeration span across various sectors, including hospitality, healthcare, retail, and agriculture. In the food industry, refrigeration is essential for maintaining the freshness and safety of perishable goods throughout the supply chain. Beyond food storage, commercial refrigeration is instrumental in preserving the efficacy of pharmaceuticals and vaccines, ensuring compliance with stringent storage requirements. Moreover, industries such as manufacturing, and laboratories rely on precise temperature control for storing sensitive materials and conducting experiments. The versatility of commercial refrigeration enables businesses to adapt to evolving needs and regulations while maintaining optimal conditions for their products.

THE REPRESENTATION OF Black and women members on hotel industry boards is on the rise, signaling progress in board diversity, according to recent research commissioned by AHLA Foundation and conducted by Penn State's School of Hospitality Management. The surge surpasses the 2022 averages for firms in the Russell 3000 Index, while indicating multiple gains for the industry. The 2022 data analysis involved 230 board members from 28 companies spanning the years 2016 to 2022, the AHLA Foundation said. Key findings from the report include: In 2022, women held 31.3 percent of independent board seats on hotel public company boards, a notable surgefrom 22.5 percent in 2021. This surpasses the 2022 Russell 3000 Index average of 28.4 percent for women representation.

BEST WESTERN HOTELS & Resorts is the most recent large hotel company to meet with AAHOA leaders over the association's 12 Points of Fair Franchising. The two parties discussed their ongoing relationship and the needs of the industry. Members of the Best Western team included Larry Cuculic, president and CEO; John Kelly, board chairman; Danny Lafayette, board vice-chairman; Phil Payne, board secretary-treasurer; and board directors Mike Merchant, Ishwar Naran, Viral "Victor" Patel and Stephen Wahrlich, according to AAHOA. Best Western has a portfolio of 19 brands, and approximately 4,500 hotels across all chain scale segments, and it joins G6 Hospitality, parent company for the Motel 6 and Studio 6 brands, in reviewing the 12 points. "Best Western Hotels & Resorts has been a longtime partner of AAHOA - a span of time that includes more than three decades - and we always welcome the opportunity to continue the dialogue for the betterment and prosperity of the entire industry," said Nishant "Neal" Patel, AAHOA chairman. "Our recent meeting underscores how open communication, collaboration, and partnership are key to maintaining a fruitful relationship that benefits both organizations and, ultimately, the industry as a whole."

U.S. PRESIDENTIAL CANDIDATE Vivek Ramaswamy and AAHOA chairman Bharat Patel have delved into hospitality industry issues at the inaugural AAHOA 2024 Presidential Candidate Forum. The virtual forum allowed AAHOA members and viewers to hear directly from Ramaswamy about his policy priorities, his vision for the future of America and the role of Asian Americans in the hospitality industry, AAHOA said in a statement. "Ramaswamy's choice to directly engage with AAHOA Members highlights our industry's vital contribution to the nation's economy," said Bharat Patel, AAHOA chairman. "It was an honor to meet with him on behalf of AAHOA members. It's promising to witness a presidential candidate acknowledging the substantial influence that AAHOA members exert both as everyday citizens and as dynamic entrepreneurs and small business proprietors driving the hospitality industry of this great nation.'"

Dorothy Dowling, Best Western Hotels & Resorts' senior vice president and chief marketing officer, received the Albert E. Koehl Lifetime Achievement Award by the Hospitality Sales and Marketing Association International. The Albert E. Koehl Award, part of HSMAI's Adrian Awards, is given to individuals for their contributions to the advancement of hospitality marketing. Dowling has worked in the industry for 30 years and currently oversees Best Western's loyalty program, consumer and field marketing activities, advertising, public relations and e-commerce. "It is an honor to be joining the list of previous winners, which is filled with the names of industry icons who I have admired throughout my career in hospitality," said Dowling. "I can only hope my contributions to the industry will one day be as iconic as those who have come before me. I am particularly honored to be following in the footsteps of Best Western's President and CEO, David Kong, who won this same accolade in 2014."

BLACK PEOPLE MADE little progress in the hospitality industry over the past year, according to a report from diversity advocacy group the Castell Project. The COVID-19 pandemic was particularly hard on Black hotel workers and executives. The Castell Project released the "Black Representation in Hospitality Leadership 2022" on Tuesday, which was International Women's Day. Much like last year's report, it showed little progress for racial diversity in the industry. For example, only 11 percent of the 671 hotel company websites reviewed for this study showed Black executives, director through CEO, prominently on their websites in 2021, down from 2019. Those Black executives represented just 2 percent of all hospitality industry executives on the websites reviewed.

MARCH IS WOMEN'S History Month, a time to focus attention on women's role in business and society. It also is the second month for Wyndham Hotels & Resorts' new "Women Own the Room" program that aims to open the door for more women to achieve hotel ownership. Two of the first participants in the program are Trusha Patel, founder and CEO of Platinum Holdings in Austin, Texas, and Neha Jadhav of Chantilly, Virginia, founder of Luminous Hotel Management. Both women are opening dual-brand La Quinta and Hawthorn Suites hotels with assistance from WOTR assistance. Correcting an imbalance Wyndham launched WOTR in January in an effort to overcome the common barriers women face in developing, opening and running their own hotel. The program provides assistance with financial solutions, personalized operational support and networking and educational opportunities. Programs such as WOTR are needed to counter hospitality industry data that shows women are significantly underrepresented in hotel ownership, real estate, and investment funding roles, Wyndham said in a press release. The company cited the most recent annual report from the Castell Project, a nonprofit focused on promoting women in the industry, that found that while there are more women in the hospitality industry they still lag behind in leadership roles.

MORE THAN 260 travel industry and business organizations, such as the U.S. Travel Association, urged a repeal of the pre-departure testing requirement for vaccinated international air travelers. The requirement no longer makes sense in the current environment and discourages international travel at a time when a recent survey In a letter to White House COVID-19 Response Coordinator Dr. Ashish Jha, USTA and its cosigners noted that the economic costs associated with maintaining the measure are significant, with international travel spending 78 percent below 2019 levels. The letter stated that many foreign governments with similar infection, vaccination and hospitalization rates-including the UK, Germany and Canada-have already eliminated pre-departure testing requirements for vaccinated travelers.

For Teague Hunter, president and CEO of Hunter Hotel Advisors, buying and selling hotels is a family tradition. He shared that lifetime of experience with Asian Hospitality in the second installment of our Leadership Series interviews with top voices in the industry. Hunter leads the Atlanta-based hotel brokerage founded in 1978 by his father Bob Hunter with his brother Lee Hunter as chief operating officer. Last year, Hunter had its most successful year to date after closing nearly $2.5 billion in sales. In March it will host its 35th Hunter Hotel Conference, which has rebounded to full attendance three years after the COVID-19 pandemic. Teague Hunter also is the host of Teague Talks, a twice weekly series of podcasts offering advice and interviews with other industry heads. In his interview with Asian Hospitality, Hunter discussed his early days in the industry, current trends in the hotel market and the future of his company and its namesake conference. The video of the full interview is now available on our website, and the following includes excerpts from the interview with additional information. Rise up early in the morning Hunter said his first hotel job was as a bellhop in the morning shift at the old Holiday Inn Crowne Plaza Powers Ferry in Marietta, Georgia. It was quiet, but instructive. "I ran around and helped everybody with everything and learned the business," he said. His experience in hospitality, however, began at a much earlier age. He was 5 years old when Bob Hunter started his business. Teague Hunter recalled stories of childhood trips to the beach, during which he would tour hotels with his father along the way. After graduating college, Hunter worked as a financial advisor for Merrill Lynch and held a position with IBM before he realized that was not what he wanted to do with his life.

GREATER ACCESS TO capital and addressing the severe labor shortage facing the hospitality industry were the major topics to address for AAHOA's Spring National Advocacy Conference last week. It was the final advocacy conference for Nishant "Neal" Patel as AAHOA chairman. "It was an honor to attend my final advocacy conference as chairman. We brought nearly 200 AAHOA leaders to Washington, D.C., to advocate on behalf of our industry and on behalf of AAHOA's 20,000 members," Patel said in a press release. "Creating relationships with our elected officials is a top priority for AAHOA, and we will continue to work on your behalf, strengthening relationships so we can continue to represent the entire hospitality industry with your best interests at heart." The AAHOA reps met with more than 200 elected officials. Their mission included educating those officials on the importance of hotels to their communities and the economy at large. The issues at hand were essentially the same as those addressed during AAHOA's Fall National Advocacy Conference in September. AAHOA's main advocacy objectives include: More access to capital by increasing Small Business Administration loan caps/limits - Currently, SBA 7(a) and 504 loan limits are capped at $5 million, but AAHOA wants that raised to $10 million, which would be the first increase in the cap since 2010. AAHOA said hoteliers' costs of constructing and purchasing properties have risen past that cap over the past decade.

THE RECENTLY PASSED federal $1.7 trillion omnibus spending bill contains important gains for the travel and hospitality industries, according to several advocacy groups. That includes the Omnibus Travel and Tourism Act and the creation of a position in the Department of Commerce to coordinate travel and tourism industry strategy. AAHOA, the American Hotel & Lodging Association and the U.S. Travel Association all welcomed the passage of the spending bill that was signed into law by President Biden on Dec. 23. All cited the OTTA legislation created by U.S. Sens. Jacky Rosen, Democrat of Nevada, and Republic Roger Wicker of Mississippi through the Senate Committee on Commerce, Science, and Transportation. What is the OTTA? The elements of the OTTA include the Visit America Act, which authorizes the creation of the new position in the DOC. The new assistant secretary would coordinate a strategy across multiple federal agencies to increase travel and tourism nationwide through annual goals and recommendations. "This means the industry will finally have a seat at the policy table after decades of advocating for this to occur," said Laura Lee Blake, AAHOA president and CEO, in LinkedIn.com post.

HOTEL OWNERS NAVIGATING industry changes wrought by the pandemic face no dearth of challenges: the decline in business travel, competition from home rental apps and ongoing labor shortages are just a few. Too often, the people owning the hotels - many of them small business owners - are figuring out how to adapt to the new hospitality landscape with added complications from the hotel brands that should be their partners. While many hotel owners have struggled to maintain their livelihoods since the pandemic began three years ago, some big hotel chain franchisers sold hundreds of millions of dollars' worth of loyalty point value to credit card companies under a system that often fails to adequately reimburse the franchisees. That is the thanks these hardworking franchisees got as they worked hard to keep hotel doors open. It does not have to be this way. Generations of franchise owners have successfully embraced entrepreneurship through the franchising model. Franchising allows budding entrepreneurs to adopt a known brand name and comprehensive business strategies in exchange for a portion of the revenue. This partnership has nurtured our industry: Hotels owned by our members employ 1.1 million Americans and contribute $368 billion to the economy. But the franchising relationship needs to be a two-way street to be truly successful. That is why we must ensure that the franchise industry engages in sustainable practices that recognize and safeguard the contributions of small business owners.

THE AMERICAN HOTEL & Lodging Association recently renamed its On the Road series of regional events to The Hospitality Show, providing networking opportunities and industry updates to hospitality professionals nationwide. The events enable hoteliers, suppliers, and service providers to connect and stay informed on market data and policies at federal, state, and local levels, AHLA said in a statement. The events, accessible to all individuals in the hospitality industry, will expand The Hospitality Show brand, the primary industry event launched last year, slated for Oct. 28 to 30 in San Antonio, the statement said. "After the phenomenal success of The Hospitality Show last year, we're bringing the best-in-class networking and learning opportunities from this industry-leading event to hospitality professionals in cities all across the country," said Kevin Carey, AHLA's interim president and CEO. "We can't wait to connect with stakeholders from Boston to California."

HOTEL OWNERS MUST treat young associates better as labor is the hot-button issue in the hospitality industry, according to a blog post by HotStats. Increasing wages for entry-level work and promoting career advancement are also vital toward attracting young talent, it added. The blog post said that total payroll on a per-available-room basis is still around two times less in 2021 compared to 2019, according to HotStats data. Year-to-date October 2021, total payroll PAR in the U.S. is $43.46 compared to $85.86 two years ago. "Not only should a hotel care about customers, its number one target market is internal associates," said Leora Halpern Lanz, assistant dean, academic affairs and associate professor of the practice at Boston University's School of Hospitality Administration, in the blog. "If they're treated well, word gets out that it's a good place to work. The industry needs to evaluate why people are working 14-hour days because they're being worn down. There has to be an element of work/life balance." Kyle Allison, host of the Hospitality MD podcast, said that the hotel industry needs to tweak its legacy messaging.

TARAN PATEL, MANAGING principal of A-1 Hospitality Group and AAHOA Northwest regional director, has received the 2023 Lodging Operator of the Year award by the Oregon Restaurant & Lodging Association for his outstanding contributions to both the hospitality industry and communities. "Oregon's hospitality industry is filled with remarkable, passionate people who go above and beyond on a daily basis because they love what they do," said Jason Brandt, ORLA president and CEO. "These recipients represent not only some of our industry's most dedicated leaders and advocates, but also the exemplary service that sets the high standard for the entire industry to achieve." Following the completion of his MBA in 2015, Taran began working in operations and development, contributing to the company culture established by his parents. Under his leadership, A-1 Hospitality Group's hotels not only offered crucial assistance to their communities during the pandemic but also stayed operational, safeguarding job stability for their team members and enabling them to provide for their families during challenging times.