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U.S. HOTELS PERFORMANCE was down in the fourth week of December compared to the week before, according to STR. The market also saw lower performance in November compared to October, and performance during the month was also decreased when compared to 2019. Holiday shift affects week Occupancy was 43.9 percent for the week , down from 54.5 percent the week before and decreased 9.7 percent from 2019. ADR was $132.29 during the week, dropped from $135.08 the week before and up 2.3 percent from three years ago. RevPAR reached $58.04 during the week, decreased from $73.65 the week before and dropped 7.6 percent from 2019. Among STR's top 25 markets for the week, Houston reported the highest occupancy increase, up 3.4 percent to 43.1 percent, over 2019. Seattle posted the highest ADR lift, up 19.7 percent to $130.07, over 2019. Miami saw the steepest ADR, down 26.2 percent to $225.08 and RevPAR, dropped 42.4 percent to $138.19, declines from 2019.

U.S. EXTENDED-STAY hotels continued to perform well in November with recovery indices up compared to October and 2019, according to a report from The Highland Group. However, the market is showing signs of slowing. All extended-stay segments posted RevPAR gains in November compared to last year, the US Extended-Stay Hotels Bulletin: November 2022 report said. "Monthly gains in ADR and RevPAR have decelerated for most of the year and November increases were the lowest in 2022. Both economy and mid-price segments reported RevPAR increases well below the rate of inflation for the first time in November," the report said. "ADR growth is still high compared to long-term averages but with the economy segment reporting its eighth consecutive monthly decline in demand and mid-price extended-stay hotel demand also declining in November, rate resistance is building especially at lower price points."

BY THE FOURTH quarter of last year, group business in 10 of the top markets in the U.S. had recovered 110 percent compared to the same time in 2019, according to the Hospitality Group and Business Performance Index from Knowland and Amadeus. The top 20 markets have achieved 100 percent of 2019 levels of occupancy and ADR, with 10 surpassing 110 percent or more. Group business reached the 110 percent health index in the fourth quarter because it used 95.5 percent of the group rooms sold in 2019, coupled with a 14.8 percent increase in ADR, according to the index. Overall growth for the year 2023 stood at 103 percent, with 92.5 percent of group rooms sold in 2019 and an accompanying average rate increase of 11.7 percent. Meetings and event business rebounded to 91.9 percent in the fourth quarter compared to 2019, with an end-of-year recovery rate of 91.2 percent. The volume of smaller groups led to stability in the market, according to Knowland. Currently, 70 percent of events have 200 attendees or less and smaller meetings, those with less than 25 attendees, saw the most growth, experiencing a 19 percent increase since 2019.

AT THE 2024 AAHOA Convention & Trade Show held last week in Orlando, Florida, history was being made at the same time it was being recalled. Miraj Patel assumed his role as the youngest chairman the association has had, while his predecessor Bharat Patel and AAHOA President and CEO Laura Lee Blake spoke on the legacy that led to the association's current success. AAHOACON24, the 35th national conference for the association, saw more than 7,000 registered attendees and 524 exhibitors at the Orange County Convention Center, blocks away from Disneyworld and Universal Studios. It included more than 44 education sessions and had two times the number of sponsors than in 2023 with 26. Event revenue was 6 percent higher than 2023 and 31 percent higher than in 2022. The tradeshow sprawled over more than 84,500 square feet of exhibit space. In a speech during the first general session, Bharat presented his theory on what led to AAHOA's current status: compound success.

THE RECOVERY MAY be under way, but most of the top U.S. markets, 21 out of 25, remain at a recession or depression level, according to a report from the American Hotel & Lodging Association. Urban markets are in worst shape, with most still in a "depression cycle." The overall U.S. hotel industry remains in a "recession," according to AHLA's report citing STR data. The difficulty for urban markets is that they depend substantially on business from events and group meetings. Room revenue was down 52 percent in May compared to May 2019. New York City, for example, is still in a depression with nearly 200 hotels in the city closed due to the pandemic, taking with them 42,030 rooms, one-third of the city's supplies. Leisure travel is currently driving the recovery, but business and group travel, the industry's largest source of revenue, will take longer to recover. Current forecasts show that segment returning to 2019 levels in 2023 or 2024. Several major events, conventions and business meetings have already been canceled or postponed until at least 2022.

THE COVID-19 PANDEMIC may be waning, but other factors are leading many people to stay home this holiday season, according to a survey commissioned by the American Hotel & Lodging Association and conducted by Morning Consult. High gas prices are a major reason given for opting out of Thanksgiving and Christmas journeys. AHLA's survey found that only 29 percent of Americans are likely to travel for Thanksgiving and 33 percent are likely to travel for Christmas. That is still a 21 percent and 24 percent increase respectively from 2020. The survey questioned 2,200 adults between Oct. 30 to Nov. 1. "While vaccines have helped travelers feel more comfortable, rising gas prices and continued concerns about the pandemic are making many Americans hesitant to travel during the holidays," said Chip Rogers, AHLA's president and CEO. "Despite a slight expected uptick in holiday travel this year, hotels will continue to face economic fallout from the pandemic, underscoring the need for targeted federal relief, such as the Save Hotel Jobs Act, to support the industry and its workforce until travel fully returns." Most of those who do plan to travel, 68 percent of Thanksgiving travelers and 64 percent of Christmas travelers, will be driving, the survey found. For Thanksgiving,11 percent plan to fly while 14 percent will take to the skyways for Christmas.

ADR GROWTH FOR U.S. extended-stay hotels reached a record high in February, according to hotel investment advisors The Highland Group. Owing to this, the segment saw record high demand and monthly RevPAR up by more than 40 percent during the month compared to a year ago. During the month, occupancy growth was also significant with extended-stay hotel's occupancy premium compared to the overall hotel industry staying well above its long-term average. The 3.1 percent increase in extended-stay room supply in February is the fifth consecutive month of 4 percent or lower supply growth, according to "U.S. Extended-Stay Hotels Bulletin: February 2022" report by Highland Group. It suggested that mid-price and upscale supply increases should be well below pre-pandemic levels during the near term, the report added.

Occupancy was 62 percent for the week ending April 16, down from 66.4 percent the week before and down 5.6 percent from 2019. ADR was $147.25 for the week, down from $150.45 the week before and up 14.4 percent from 2019. RevPAR reached $91.25 during the week, down from $99.93 the week before and up 8 percent from three years ago. Among STR's top 25 markets, Tampa saw the highest occupancy increase over 2019, up 3.2 percent to 76.6 percent. Phoenix posted the largest ADR increase in the week, up 33.8 percent to $189.16, over 2019.

AS MANY AS 60 percent of Americans are likely to stay in hotels this year, more than last year, according to two surveys commissioned by the American Hotel & Lodging Association. The survey findings apply to business and leisure travelers, with most saying they are travelling as much as or more than they did pre-pandemic. Hotels are the top lodging choice among travelers for business and leisure in the next three months, the new national Hotel Booking Index survey research commissioned by AHLA and conducted by Morning Consult has revealed. According to the surveys, conducted on Dec. 16 to 19 and Dec. 28 to Jan. 2, 52 percent of adults would choose to stay in hotels in the next three months, while 76 percent of potential business travelers would be most likely to stay in a hotel during the same period. Besides, business travelers indicate that nearly 70 percent of their employers have either returned to the pre-pandemic normal or increased amounts of business travel. The survey said that 51 percent of business travelers said that share of employees expected or encouraged to travel for work is now the same as before the pandemic, while another 20 percent said it's more than before. About 53 percent of business travelers said that the average length of business trips is now the same as before the pandemic, while another 20 percent said it's more than before.

U.S. HOTEL PERFORMANCE was up in the fourth week of January compared to the week before, according to STR. Occupancy was 56.3 percent for the week ending Jan. 28, up from 54.2 percent the week before and decreased 0.3 percent from 2019. ADR was $142.66 during the week, up from $140.16 the week before and up 13.4 percent from three years ago. RevPAR reached $80.32 in the fourth week, increased from $75.97 the week before and up 13 percent from January 2019. Among STR's top 25 markets, Dallas reported the highest occupancy increase, up 10.3 percent to 69.8 percent, over 2019.

U.S. HOTEL PERFORMANCE fell in the first week of August compared to the week before following seasonal patterns, according to STR. However, ADR and RevPAR were up compared to the same period in 2019. Occupancy was 69.9 percent for the week ending August 6, down from 71.9 percent the week before and dropped 5.7 percent from 2019. ADR was $154.48 for the week, decreased from $158.32 the week before and increased 15.1 percent from three years ago. RevPAR reached $108.04 during the week, down from $113.90 the week before and up 8.5 percent from 2019. St. Louis reported the largest occupancy increase during the week, up 7.1. percent to 75.9 percent, over 2019, among STR's top 25 markets. Oahu Island (84.6 percent) led major markets in absolute occupancy during the first week of August, followed by Seattle (84.8 percent), and San Diego (83.8 percent).

U.S. HOTEL PERFORMANCE dipped slightly in the second week of August in line with seasonal trends, according to STR. However, ADR and RevPAR increased compared to the same period in 2019. Occupancy was 68.5 percent for the week ending August 13, down from 69.9 percent the week before and dropped 4.6 percent from 2019. ADR was $152.34 for the week, down from $154.48 the week before and increased 15.8 percent from three years ago. RevPAR reached $104.30 during the week, fell from $108.04 the week before and up 10. 5 percent from 2019. Among STR's top 25 markets, only Norfolk/Virginia Beach reported an occupancy increase, up 0.4 percent to 80.1 percent, over 2019.

IHG HOTELS & RESORTS is set to launch a new brand targeted at midscale conversions, the company said during its first-half earnings call. Although the company has kept the brand's name under wraps, more than 100 hotels and their owners have displayed strong interest in the new brand. IHG, has previously established brands such as Holiday Inn and Holiday Inn Express in the upper-midscale category. It expects that the forthcoming brand will advance the company's growth within a $14 billion segment exclusive to the U.S. market. "As we expand our brand portfolio, we're pleased to announce an upcoming launch of a new brand aimed at midscale conversion opportunities," said Elie Maalouf, IHG's CEO. "Conversions offer substantial growth potential, constituting approximately 40 percent of global first-half openings and signings, reflecting owners' increasing eagerness to swiftly benefit from IHG's reach and enterprise. We're thrilled that over 100 hotels have already expressed definite interest in this new brand."

U.S. HOTEL PERFORMANCE remained relatively flat during the third week of January, according to STR. Tampa, Florida, led the top 25 markets in terms of occupancy. Occupancy was 48.7 percent for the week ending Jan. 22, and it was 48.8 percent the week before. It was down 15.9 percent from the comparable week in 2019. ADR was $122.17 for the week, almost same as the week before at $122.12 and down 1.4 percent from two years ago. RevPAR reached $59.52, it was $59.57 the prior week and down 17.1 percent from the same period two years ago. None of STR's to 25 markets recorded an occupancy increase during the period compared to two years ago. Tampa came closest to its pre-pandemic comparable in the third week, down just 1.7 percent to 72.1 percent. It also posted the largest ADR rise, up 14 percent to $151.74. The only RevPAR increase was also registered at Tampa, up 12 percent to $109.39.

U.S. HOTEL PERFORMANCE increased in the third week of February mainly due to Presidents' Day weekend, according to STR. The data research firm also reported improvement for the week compared to 2019. Occupancy was 59.1 percent for the week ending Feb. 19, up from 54.6 percent the week before and down 8.4 percent for the same period in 2019. ADR was $140.11 for the week, increased from $133.72 the week before and up 8.4 percent from two years ago. RevPAR was $82.87 for the week, up from $73 the week before and down just 0.8 percent from the same period two years ago. Norfolk/Virginia Beach recorded the only occupancy increase among STR's top 25 markets in the third week of February, up 5.7 percent to 55 percent, over 2019. According to the report, Miami posted the highest ADR increase during the period, increased 28 percent to $347.48, followed by Super Bowl LVI host, Los Angeles, which was up 26.4 percent to $225.07.

U.S. HOTELS WILL generate $46.71 billion in state and local tax revenue, more than ever before, according to a survey from the American Hotel & Lodging Association and Oxford Economics. Occupancy is expected to continue its recovery, the report said, but challenges remain. Average U.S. hotel occupancy is projected to reach 63.8 percent in 2023, just under 2019's level of 65.9 percent, according to AHLA. However, the labor shortage is expected to continue this year as hotels seek to fill jobs lost in the pandemic. As of December, national average hotel wages were at historic highs of more than $23 an hour and hotel benefits and flexibility are better than ever. Nearly 100,000 hotel jobs are currently open across the nation, according to job search site Indeed. "Hotels are making significant strides toward recovery, supporting millions of good-paying jobs and generating billions in state and local tax revenue in communities across the nation," said Chip Rogers, AHLA president and CEO. "To continue growing, we need to hire more people. Fortunately, there's never been a better time to be a hotel employee, with wages, benefits, flexibility and upward mobility better than ever before."

U.S. HOTEL PERFORMANCE fell slightly in the first week of February from the week before, according to STR. Occupancy was 55.3 percent for the week ending Feb. 4, down from 56.3 percent the week before and decreased 7.3 percent from 2019. ADR was $145.35 during the week, increased from $142.66 the week before and up 13.9 percent from three years ago. RevPAR reached $80.45 in the first week, slightly up from $80.32 the week before and up 5.6 percent from January 2019. None of STR's top 25 markets saw an occupancy increase during the week. Las Vegas came closest to its 2019 occupancy at 78.2 percent, down 1.4 percent. It also reported the highest ADR, up 79.5 percent to $221.38 and RevPAR, up 76.9 percent to $173.20, over 2019 mainly due to Design & Construction Week 2023 and the NFL Pro Bowl Games.

THE REVPAR OF hotels in Phoenix is forecasted to reach $419 for Super Bowl weekend of February 10-12, the second-highest level for the event, according to STR. As the city also hosts Phoenix Open this week, the Friday through Sunday night occupancy may touch 94 percent and ADR to hit $445. According to STR, a unique volume of demand would push occupancy slightly higher than Phoenix's last host year in 2015 (93.7 percent) even though supply increased by 11.7 percent this year. The ADR level would rank third among host markets behind Miami in 2020 and San Francisco in 2016. "Phoenix's jump in RevPAR during its last Super Bowl host year was staggering, and this time around will be no different with big-time growth contribution from both occupancy and ADR," said Isaac Collazo, STR's vice president of analytics. "Demand speaks for itself, especially with consumer behavior around the event free of pandemic concerns-unlike the last two Super Bowls. Phoenix's ADR situation has different influences than recent host markets given inflation and having less upper-tier supply than a Los Angeles or Miami." The overall Phoenix market comprises 544 hotels with 70,488 rooms.

IN THE FIRST week of February, U.S. weekly hotel occupancy eclipsed 50 percent for the first time in more than a month, according to STR. However, occupancy declined for the week under review when compared to the same period in 2019. Occupancy was 50.4 percent for the week ending Feb. 5, up from 49.7 percent the week before and down 15.8 percent from the comparable week in 2019. ADR was $125.06 for the week, up from $122.40 the week before and down just 1.2 percent from two years ago. RevPAR reached $63.05 during the week under review, up from $60.82 the week before and down 16.8 percent from the same period two years ago. According to the report, none of STR's top 25 markets recorded an occupancy increase over 2019. Norfolk/Virginia Beach came closest to its pre-pandemic level, down just 0.6 percent to 47.3 percent.

ADR FOR U.S. hotels was the highest in February for any month since August 2021, according to STR. The U.S. hotel industry reported higher performance during the month from the month before. Occupancy was 56.9 percent for February, up from 47.8 percent in January and down 8.2 percent compared to same period in 2019. ADR was $137.39 for the month, increased from $123.51 the prior month and up 6.8 percent from the same month two years ago. RevPAR was $78.24, up from $58.98 in January and down 1.9 percent from two years ago. The February ADR level was roughly 5 percent below the 2019 level when adjusted for inflation, the report said.