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THE MANAGING PRINCIPALS of Atlanta-based Peachtree Hotel Group are forming a new company, Peachtree Group, to oversee its investment portfolio. Peachtree's hospitality division includes Peachtree Hotel Group, Peachtree Hospitality Management and Peachtree Hospitality Development. The new company will manage and control investments and direct investment strategies across different divisions, including hospitality, commercial lending, residential development and capital markets, the company said in a statement. The company is expanding in those areas, said Greg Friedman, Peachtree's CEO and managing principal. "The expanded breadth of investment types we are undertaking warranted the formation of Peachtree Group without hotel in the moniker," Friedman said. "This transformative structure provides a significant opportunity to unlock the full potential of our integrated real estate investment platform that has served us well in the hospitality sector to expand into other real estate sectors and businesses.

WYNDHAM HOTELS & RESORTS now has a mobile tipping solution for its U.S. and Canadian franchisees, the company said in a statement. Developed by Béné, the platform enables guests to tip hotel team members digitally via their preferred mobile device. According to consulting firm McKinsey, 82 percent of Americans are now using digital payments, Wyndham said in its statement. The trend was accelerated by the pandemic, said Scott Strickland, Wyndham's chief information officer, and he expects it will only continue in the coming years. "Having previously empowered our franchisees to accept digital, contactless payment for stays at their hotels, the next logical step was to find a solution that allows guests to recognize housekeepers, wait staff and other frontline team members in a similar fashion," Strickland said. "This platform does exactly that and at virtually no cost to franchisees."

U.S. HOTEL INDUSTRY reported lower performance results in the first week of June from the previous week, according to CoStar. However, there was slightly positive comparisons year over year. All key metrics including occupancy, RevPAR and ADR were down compared to prior week. Occupancy declined to 62 percent for the week ending June 1, down from 67.7 percent the prior week, reflecting a 0.9 percent year-over-year increase. ADR decreased to $150.87 from $160.67, yet still showed a 0.1 percent increase compared to last year. RevPAR stood at $93.50, a decline from the previous week's $108.73, but marking a 1 percent increase compared to the same period in 2023. Among the top 25 markets, New Orleans experienced the highest year-over-year occupancy increase, rising 17.8 percent to 66.8 percent.

GOPPAR FOR U.S. hotels dropped in July but once again exceeded 2019 levels for the fourth consecutive month, according to STR. The summer peak still brought an increase in demand, but the cost of ramping up to meet that demand cut into profit margins. GOPPAR was $78.30 for the month, down from $91.23 reported in June. It was $88.63 in May and stood at $90.96 in April. EBITDA PAR was $55.29 for July, TRevPAR was $209.66 and labor costs per room were $67.27. "While each of the key bottom-line metrics decreased slightly from June on a per-available-room basis, total profits increased with peak summer room demand and revenues," said Raquel Ortiz, STR's director of financial performance. "Profit margins were stronger than July 2019 for both full- and limited-service hotels, but GOP margins were at lower levels than the previous four months. The dip in margins can be attributed to higher expenses associated with more ramped-up operations as well as the general rise in costs around the country. Rising wages are being somewhat balanced by hotels using more contract labor and reducing benefits costs."

ASIAN HOSPITALITY IS A B2B NEWS MAGAZINE AND WEBSITE THAT COVERS THE U.S. HOTEL INDUSTRY. OUR NICHE READERSHIP AND TARGET MARKET ARE INDIAN AMERICAN HOTELIERS, WHO OWN MORE THAN HALF OF THE HOTELS IN AMERICA. THE COMMUNITY OF HOTELIERS IS AMONG THE MOST AFFLUENT GROUP BUSINESS OWNERS IN THE U.S., WITH AN ESTIMATED $35 BILLION IN BUYING POWER. ASIAN HOSPITALITY uniquely provides editorial in Gujarati, the language spoken by most Asian American hoteliers who have roots in Gujarat, India. Its sister publication, PRIYA, is the business magazine for entrepreneurial women. In Indian American hotel businesses, women make most of the buying decisions. They also have carved their own paths to business success, leading family enterprises and starting their own ventures. The next generation of the Asian American hotelier community is made up of highly educated and experienced women and men who are eager to take hotel development and operations to the next level. ASIAN HOSPITALITY is with them every step of the way.

INFLUENCED BY EASTER and Passover calendar shift, U.S. hotel performance registered lower year-over-year comparisons from the previous week, according to STR's latest data through 8 April. Occupancy was 61.3 percent for the week ending April 8, down from 66.2 percent the week before, and dipped 7.4 percent than the comparable week in 2022. ADR stood at $153.30, down from $158.40 the week before, and rose 0.8 percent compared to 2022. RevPAR was $94, down from $104.78 in the last week and slipped 6.7 percent over the same month in 2022. Among the Top 25 Markets, New York City saw the highest year-over-year increases in occupancy, up 6.3 percent to 82.2 percent and RevPAR rose 19.4 percent to $232.80 over 2022.

TWO ASIAN AMERICAN-owned companies are working together to develop a Canopy by Hilton in downtown New Orleans. Baywood Hotels and NewcrestImage are renovating the historic former Oil and Gas Building into a 176-room, 14-floor upscale hotel. Baywood, based in Columbia, Maryland, is led by President Al Patel and Mehul Patel is chairman and CEO of Dallas-based NewcrestImage. The joint venture will update the Oil and Gas Building that was built in 1959 and placed on the National Register of Historic Places in 2014 for its use of glass, steel and abstract geometry in a skyscraper. It is near the city's French Quarter, the Mercedes-Benz Superdome, the Ernest N. Morial Convention Center, the Audubon Aquarium, Harrah's Casino and historic Jackson and Lafayette squares.

BPR PROPERTIES HAS selected LBA Hospitality to assume full management responsibilities for its complete portfolio of hotels. The company's 16 hotels are already managed by the Alabama-based hospitality management firm, with six properties added in the last three months. BPR is led by Birju Patel as president and CEO Bhupen Patel. "Making the decision to transition to third-party management was not an easy one," said Bhupen Patel. "However, when considering LBA Hospitality's associate-focused culture, commitment to training and their demonstrated development of leaders, the choice to have them assume full management responsibilities for our properties was an easy one. Their well-established partnership with us, continuous focus on associate retention and education, and dedication to delivering exceptional guest experiences align perfectly with our values. This transition will allow our team to shift our focus towards new hotel development and enhancing our existing properties."

WYNDHAM HOTELS & RESORTS recently launched Wyndham Connect, a new guest engagement platform by Canary Technologies, in North America. The platform, first announced at the company's 2023 global conference, is available at no additional cost to owners, with nearly 2,000 North American hotels already using it, Wyndham said in a statement. "We always put our franchisees first, and investing in innovative technology like AI sets them apart from the competition," said Scott Strickland, Wyndham's chief commercial officer. "With access to powerful solutions like Wyndham Connect, our franchisees can manage their businesses more efficiently and curate guest experiences to help make stays more meaningful than ever. The result? Happier guests, higher chances for repeat business and money in franchisees' pockets."

IN JUNE, GOPPAR for U.S. hotels reached its highest level since October 2019, according to STR. All profitability metrics were up in the month compared to the month before. GOPPAR was $91.23 for the month, up from $88.63 reported in May. In April GOPPAR stood at $90.96. EBITDA PAR was $69.53 for June, TRevPAR was $226.10 and labor costs per room were $68.40. "Each of the key bottom-line metrics increased from May due to a rise in room rates as well as improved revenue from F&B and groups," said Joseph Rael, STR's senior director of financial performance. "Profit margins have held strong the past 12 months but have been slightly reduced recently due to rising wages and costs. Hotels have brought back services, amenities and F&B operations that were previously reduced, which have increased profits overall but at lower margins. While F&B revenues remain strong, catering and banquet revenue has lagged with improvement in recent months due to rising group demand."

THE LABOR DAY calendar shift pulled U.S. hotel performance down in the second week of September, compared to the week before, as expected, according to STR. The weekly performance was also down when compared to 2019. Occupancy was 61.7 percent for the week ending Sept. 10, down from 62.8 percent the week before and decreased 11.2 percent from 2019. ADR was $146.80 for the week, down from $147.14 the week before and increased 10.6 percent from three years ago. RevPAR reached $90.50 during the week, dipped from $92.45 the week before and decreased 1.8 percent from 2019. Orlando reported the only occupancy increase, up 1.5 percent to 59.3 percent, among STR's top 25 markets, when compared to 2019.

U.S. HOTEL PERFORMANCE increased in the fourth week of February from the week before, according to STR. Occupancy, ADR and RevPAR also showed significant improvement when compared to same period in 2019. Occupancy was 62.2 percent for the week ending Feb. 26, up from 59.1 percent the week before and down 4.7 percent for the same period in 2019. ADR was $143.83 for the week, increased from $140.11 the week before and up 13.1 percent from two years ago. RevPAR was $89.45 for the week, up from $82.87 the week before and increased 7.7 percent from the same period two years ago. Among STR's top 25 markets, Orlando recorded the largest occupancy increase, up 6.7 percent to 85.9 percent, over 2019.

HOTEL BRAND HIHOTELS by Hospitality International has launched changes to its INNcentive Instant Rewards program, a statement said. The program offers members access to thousands of discounts and special offers from nationally recognized companies, the company said in a statement. The benefits under the rewards program include a 15 percent discount during each stay (based on availability), early check-in and late checkout, discounts and special offers for dining, shopping, entertainment and travel and weekly emails with special offers for traveling and everyday activities. "A major initiative has been to enhance the structure and offers of the INNcentive program to benefit our franchisees," said Chris Guimbellot, hihotels president and CEO. "These added perks and discounts will help our hotel owners retain current guests and attract new ones, increase repeat visits and brand loyalty, drive direct bookings to our hotels and allow us to compete more effectively with other brands and OTAs - all without any additional fees to franchisees."

DALLAS LEADS THE U.S. hotel construction pipeline for the fourth consecutive quarter, according to Lodging Econometrics. Among brands, Marriott International led the pipeline. Dallas had a record 173 projects with 20,707 rooms in the second quarter of this year, followed by Atlanta with 140 projects containing 18,131 rooms, Los Angeles with 124 projects with 20,365 rooms, New York, with 113 projects with 19,238 rooms and Phoenix with 108 projects containing 14,964 rooms, Marriott had 1,355 projects with 167,034 rooms, up 4 percent by projects year-over-year, tops the pipeline during the period. The Q2 2022 U.S. Construction Pipeline Trend Report said that major markets and popular tourist destinations in the U.S. reported highest occupancy rates since the pandemic began in early 2020 in the second quarter mainly due to robust leisure travel, group, and international travel. New York City with 78 projects with 13,063 rooms, Atlanta with 25 projects containing 3,905 rooms, Dallas with 25 projects with 3,725 rooms, Phoenix with 23 projects with 4,955 rooms and Los Angeles with 22 projects with 3,606 rooms are the top five markets with the most projects under construction during the end of June. They account for 22 percent of rooms under construction in the U.S.

U.S. HOTEL PERFORMANCE was up in the fourth week of January compared to the week before, according to STR. Occupancy was 56.3 percent for the week ending Jan. 28, up from 54.2 percent the week before and decreased 0.3 percent from 2019. ADR was $142.66 during the week, up from $140.16 the week before and up 13.4 percent from three years ago. RevPAR reached $80.32 in the fourth week, increased from $75.97 the week before and up 13 percent from January 2019. Among STR's top 25 markets, Dallas reported the highest occupancy increase, up 10.3 percent to 69.8 percent, over 2019.

DALLAS TAKES THE lead in top five U.S. hotel construction markets in the third quarter of 2023, setting a record with 189 projects and 21,840 rooms, according to Lodging Econometrics. The top markets all saw growth in new openings as well. Atlanta follows closely with 140 projects and 17,775 Rooms, while Nashville comes next with 122 projects and 16,046 rooms. Phoenix recorded 119 projects, totaling 16,455 rooms, while the Inland Empire reported 117 projects comprising 11,784 rooms, according to the third quarter United States Construction Pipeline Trend Report by LE. New York City leads with the highest number of projects under construction, totaling 46, and 8,386 rooms at the close of the third quarter, LE said. Phoenix follows with 26 projects and 5,353 rooms, followed closely by Atlanta with 26 projects and 4,354 rooms. Dallas trails with 25 projects and 3,178 rooms, and the Inland Empire with 23 projects and 2,386 rooms.

ASIAN AMERICAN OWNED technology firm Netlink Voice LLC has acquired Phonesuite, a hospitality voice communication platform used by several hotel brands, the company said in a statement. Following the acquisition, Phonesuite and its subsidiary Phonesuite Direct, will be supported by Netlink Voice's finances, technology infrastructure and shorter development cycle. "Our plan is to keep the best of Phonesuite in place, including its strong market presence, network of resellers and integrators, and hotel industry technologists who know and understand the voice and data needs within the hotel industry," said Nilay Patel, CEO and chairman of Jackson, Mississippi-based Netlink Voice. "Important next-generation platform development will be accelerated by applying the Netlink Voice technology stack to the flagship Voiceware VoIP platform quicker and with a broader feature set than ever before. We are already developing our next-generation hospitality product," he added. Netlink Voice had been a long-time Phonesuite reseller, the statement added.

The AC Hotel by Marriott At Arizona Center is open in Phoenix, Arizona. It is a joint venture between Dallas-based NewcrestImage, led by Mehul Patel as chairman and CEO, and Las Vegas-based LaPour Partners. The 199-room, 13-floor boutique hotel is the first joint venture between NewcrestImage and LaPour Partners. It is in Arizona Center, a million square-foot mixed use development. Nearby attractions include the Phoenix Convention Center, the state capital complex, Phoenix Suns Arena and Chase Field, Arizona State University Downtown and the University of Arizona College of Pharmacy. Amenities include a penthouse fitness center, an outdoor patio with fireplaces and water features and almost 5,000 square feet of meeting space, including a ballroom, two media salons, and a board room.

THE AHLA FOUNDATION, is re-launching its ForWard program, created to advance women in leadership and ownership within the hotel industry, and plans to integrate the program with the recently acquired Castell Project, an organization focused on promoting women in hospitality leadership. Also, the foundation presented the 2023 Peggy Berg Castell Award to Julienne Smith, IHG Hotels & Resorts' chief development officer for the Americas. The integration of ForWard and the Castell Project will result in a unified platform offering resources, events, professional development, and community-building opportunities, the AHLA Foundation said in a statement. "There is tremendous opportunity for us to do more to celebrate, champion, and create community for women," said Anna Blue, president of AHLA Foundation, the charitable arm of the American Hotel and Lodging Association. "AHLA Foundation is uniquely positioned to collaborate across industry and invest in the women who are advancing hospitality."

Hotels are a business and business is about are making money.That's why a major focus for the industry now is on the technology that improves revenue generation. One company aiming to meet that need in Bloomington-Minnesota based ideas founded by life-long friends and colleagues Ravi Mehrotra and Sanjay Nagalia.Using their background in artificial intelligence ,they have created a revenue management system, that has been deployed by 19000 hotel properties, including recently added Choice Hotels International with that company's launch of its ChoiceMax program. Ideas software offers clients the ability to make rate decisions based on multiple factors that are most human brains can fully calculate.The program puts all the relevant data together in a comprehensive manner.