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PEACHTREE HOSPITALITY MANAGEMENT has contracted with TEKMAK Development Co., a full-service hospitality development company, to provide third-party management services for a portion of its hotel portfolio. The three hotels are all in Texas. PHM will assume operations of the SpringHill Suites Dallas Rockwall in Rockwall, Texas, on Aug. 1, and is slated to manage two under-construction hotels, a dual-branded TownePlace Suites by Marriott and Fairfield by Marriott in Paris, Texas, and a TownePlace Suites by Marriott in Forney, Texas, the company said in a statement. "This is the second long-term management agreement we've entered into already in 2023, and we will continue to seek best-in-class partners like TEKMAK as we pursue our own third-party management growth goals," said Patrick Short, PHM president. "Our third-party operated portfolio continues to expand, currently accounting for nearly a third of our entire managed portfolio. We expect to continue growing our third-party portfolio moving forward, ultimately surpassing our owned hotels." A division of Peachtree Group, which is led by Jatin Desai and Mitul Patel as managing principals, PHM operates branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. The company presently manages 92 hotels across 28 brands with 11,186 rooms in 22 states. These three TEKMAK hotels increase PHM's third-party operations to 34 hotels, the statement added.

PEACHTREE GROUP RECENTLY signed a long-term agreement with Southfield, Michigan-based Group 10 Management, adding 14 hotels and 1,648 rooms to its managed portfolio. This expansion brings Peachtree's total managed properties to more than 100, primarily Marriott, Hilton, and IHG-branded hotels in the metro Detroit area, Peachtree said in a statement. Peachtree is led by CEO and managing principal Greg Friedman, CFO and managing principal Jatin Desai, and principal Mitul Patel. "Our extensive experience in hotel operations allows us to partner with Group 10 to elevate third-party management," said Vickie Callahan, president of Peachtree's hospitality management division. "A substantial portion of Peachtree Group's portfolio is third-party managed, underscoring our commitment to delivering strong financial results for our partners and exceptional guest experiences." Peachtree's hospitality management division operates limited-, select-, and full-service hotels, primarily in the upper-midscale and upscale segments, the statement said. The division now manages 107 hotels across 27 brands, totaling 13,485 rooms in 27 states, including Washington, D.C. With the Group 10 addition, Peachtree's third-party management portfolio expands to 31 hotels.

WHEN IT COMES to growing hotel revenue, size does not matter. Economy hotels and micro-inventory properties are experiencing one of the biggest booms in recent years, thanks partly to a massive resurgence in small group travel, changing economic trends, and the staying power of global "return to travel". CBRE noted economy and midscale hotels recovered to 2019 performance levels by 2021, and properties with fewer rooms may benefit from lower operating costs when compared to their big-box brethren-though they also tend to have fewer resources with which to hire revenue professionals. Revenue managers are driving the charge for better operating returns. Many are taking the lessons they learned from their success at larger hotels and applying these truths to the industry's smaller properties. These revenue managers leverage new technology and strategies, options that small hotels with smaller, cross-functional staff haven't fully embraced. However, competition among economy hotels and properties tends to be fierce, requiring new action, especially with recent economic pressures and a downward 2023 RevPAR forecast of 0.2 percent in recent data shared by Tourism Economics . Modern revenue management practices and technology can provide these hotels with many benefits and significant competitive advantages. Small hotels need to avoid the erratic rate shifts of the past and capitalize on new trends as they emerge. By embracing strong revenue management systems and discipline in these properties, operators can realize greater control over a typically inconsistent space. Room Enough for Revenue The most common misconception about revenue management's place in hospitality is that it is the domain of large or full-service hotels. This is simply not the case today. No two hotels are the same, in practice, with key differences always existing between the layout of a property, its location, third-party partnerships, and so on. Every hotel has different revenue pot

PEACHTREE HOSPITALITY MANAGEMENT entered into a long-term contract with Savannah, Georgia-based HOS Management to operate nine hotels. The hotels are primarily in the Southeast and are Marriott, Hilton and IHG branded. PHM will manage hotel operations in compliance with hotel brand standards, scalable operating efficiencies, digital and market initiatives and other cost saving across the portfolio, according to Peachtree. PHM is part of Atlanta-based Peachtree Group, led by Jatin Desai and Mitul Patel as managing principals. "We have a wealth of experience managing hotels and providing best-in-class operations for our valued partners like HOS Management, who have entrusted us with their hotel operations," said Patrick Short, PHM president. "With 25 percent of our portfolio third-party managed, we are committed to protecting the assets value and driving bottom lines results for our partners while providing an outstanding experience for our hotel guests."

EV HOTEL CORP., the Atlanta-based tech centric "smart hotel" company, is in a "change of control" stock purchase agreement with Plandai Biotechnology, Inc. Plandai will become the parent company to EV Hotel, founded by Ken Patel, for the purposes of going public. Before closing the agreement, both parties must complete independent financial audits, a third-party valuation of EV Hotel Corp. and the company completing corporate actions with the Secretary of State of Nevada, according to EV Hotel. Trading regulatory organization FINRA will change Plandai's name and trading symbol, along with implementing a reverse split of the company's common stock, with management plans at 100:1. Upon closing, Plandai will acquire all of the authorized stock and assets in EV Hotel in exchange for common stock and Patel will acquire all of the company's Series "A" Preferred stock, resulting in a change of control.

THE FIRST QUARTER of 2022 brought better than the national average performance for Twenty Four Seven Hotels. The Newport Beach, California-based third-party hospitality management company also acquired two new hotels in Southern California. Steady growth in year's beginning Occupancy for Twenty Four Seven properties rose steadily during the first three months of the year, hitting 62.9 percent in January, 67.8 percent in February and 76 percent in March. ADR also rose during the same three months, from $142.66 to $160.99 to $174.02. RevPAR followed the same trend, rising from $89.73 to $109.10 to $132.25. Each metric also rose compared to the first quarter of 2021. "We continue to ride the massive wave of momentum that began for Twenty Four Seven Hotels in 2021, when our portfolio grew by 25 percent with the addition of seven new hotels now totaling 25 hotels with more than 3,100 rooms," said David Wani, CEO of Twenty Four Seven. "We will continue to seek third-party management opportunities with well-respected partners and brands in the western U.S., expanding our concentration in these unique markets where we have firsthand experience improving bottom lines and guest satisfaction scores."

APERTURE HOTELS AND Satori Collective have completed a multi-million-dollar renovation of Homewood Suites by Hilton Atlanta/Perimeter Centre in Atlanta. This revamped hotel will cater to extended-stay guests, the companies said in a statement. Aperture Hotels focuses on hotel management, while Satori Collective is a commercial real estate investment firm. The renovation involved improvements to the hotel's public spaces, guest rooms, fitness center, meeting facilities, and exteriors, the statement added. "With the conclusion of this comprehensive, multi-million dollar renovation, the Homewood Suites by Hilton Atlanta/Perimeter Centre has achieved 'like-new' status, effectively becoming the newest extended-stay hotel in the Atlanta Perimeter submarket," said Charles Oswald, president and CEO of Aperture Hotels. "This year continues to provide strong growth for Aperture. In addition to overseeing renovations, we have added six new properties to our portfolio of third-party managed hotels and have several more exciting properties in the immediate pipeline."

24SEVEN HOTELS, A California-based third-party hotel management company, has partnered with the digital tipping platform Shiny to improve services for over 450 associates across its 30-hotel portfolio. David Wani is the founder and CEO of 24Seven Hotels. This partnership will include 24Seven's premium-branded, select-service, and lifestyle hotel segments throughout the western U.S., with implementation across various hotel departments, including housekeeping, the companies said in a joint statement. "With one of the tightest labor markets in industry history and ever-rising costs, it has become increasingly important for us to recognize the efforts put forth by our associates," said Wani. "We believe that by consistently rejecting the status quo and insisting that we can always improve and innovate, we conquer complacency-and ultimately improve the efficiency and effectiveness of our operation. Along with our Daily Pay program, this is another example of the additional efforts we take to ensure our employees are among the most satisfied in the industry."

IRIDESCENT HOTELS OF Dallas has been contracted to manage two more hotels in Texas and Ohio. Iridescent was founded last year by Ash Patel, past chairman of AAHHOA, who leads the company with partner Christopher Puntureri. In the recent contract, Iridescent will manage the 111-room Holiday Inn & Suites San Antonio North Stone Oak in San Antonio, Texas, and the 75-room Red Roof Inn Dayton-Moraine, in Dayton, Ohio, as a third party on behalf of the hotels' owners. The San Antonio Holiday Inn is near San Antonio International Airport and the University of Texas at San Antonio. Also nearby are Microsoft, Baker Hughes, Tesoro, Schlumberger as well as 3 Hospitals which include NE Baptist, Methodist Stone Oak and North Central Baptist. The Red Roof Inn is near the University of Dayton and the University of Dayton Arena with the Industrial Park within walking distance. Additional attractions nearby include the Dayton Mall, Indiana Wesleyan University and the Dayton Convention & Visitors Bureau.

ATLANTA-BASED BANYAN Investment Group, led by Rakesh Chauhan and Andy Chopra as managing partners, is rebranding as Satori Collective, an investment management firm focusing primarily on hotel property investment. Its subsidiary Banyan Tree Management also has become Aperture Hotels. Satori and Aperture will work independently of one another. The awakening Satori focuses on investment into select-service, upper select-service extended-stay and lifestyle hotel properties, according to the company. It concentrates on investment in growth corridors located in top MSAs across the U.S. which have established hotel demand generators such as tourism, corporate group travel, state capitals, conference universities, healthcare, heavy manufacturing and military. "Satori is a Buddhist term meaning 'awakening and deep understanding,' which is how our team approaches commercial real estate investment," Chopra said. "With more than 140 years of combined investment experience in virtually all markets and segments, our team has an unparalleled understanding of both the environment and the marketplace. We realized that our true, core business is real estate investment, so we have renewed and doubled our focus on raising and deploying capital in pursuit of consistent, risk adjusted returns while allowing our former management platform to stand on its own and pursue additional third-party management business opportunities."

Phil Norman is executive vice-president of people resources and development for third-party hospitality management company Twenty Four Seven Hotels. Previously, he was chief human resources officer with Canyon Ranch where he operated human resources functions for 1,840 U.S. employees across hotels and cruise ships. Norman will provide oversight for talent management, including leadership development, organizational capability and change management in this newly created role, the company said. He also held similar positions as human resources director at the Homestead, America's oldest resort property dating to 1766, and the Arizona Biltmore Resort & Spa, where he oversaw 1,250 team members, while ensuring safety and building an inclusive environment. "With 35 years of hospitality human resources experience, Phil is the ideal candidate to take over our people resources and development team as well as provide immediate support to our on-property teams," said David Wani, CEO for Twenty Four Seven Hotels. "His performance at both the hotel and corporate levels has been amazing, creating workplaces where every associate is gratified by their work and where they feel they belong. Phil's reputation of aligning systems and processes and his focus on workplace culture create the potential for exceptional stakeholder returns and in turn support the growth of the company."

BPR PROPERTIES HAS selected LBA Hospitality to assume full management responsibilities for its complete portfolio of hotels. The company's 16 hotels are already managed by the Alabama-based hospitality management firm, with six properties added in the last three months. BPR is led by Birju Patel as president and CEO Bhupen Patel. "Making the decision to transition to third-party management was not an easy one," said Bhupen Patel. "However, when considering LBA Hospitality's associate-focused culture, commitment to training and their demonstrated development of leaders, the choice to have them assume full management responsibilities for our properties was an easy one. Their well-established partnership with us, continuous focus on associate retention and education, and dedication to delivering exceptional guest experiences align perfectly with our values. This transition will allow our team to shift our focus towards new hotel development and enhancing our existing properties."

THIRD-PARTY HOSPITALITY management company Twenty Four Seven Hotels has added four California hotels to its West Coast portfolio, a statement said. A member of the Newport Beach, California-based company's executive team said it's part of a controlled growth strategy. The new properties are the 128-room Hyatt House Sacramento/Midtown, the 112-room Hyatt Place Newark/Silicon Valley, the 90-room Hampton Inn & Suites Marina and the 119-room Holiday Inn Express Chino Hills. Currently, the firm is providing pre-opening services and these properties are expected to be fully operational in December, the statement added. "We continue to expand our management footprint throughout California, with these four additions bringing our total Golden State portfolio to twenty. By focusing exclusively on the West Coast, our area operational expertise is unparalleled. This also allows for the ability to more readily share best practices and enact economies of scale," said David Wani, CEO, Twenty Four Seven Hotels. "Twenty Four Seven Hotels provides a full-suite of services, starting at the earliest phases of the pre-construction process to create advantages over companies acquiring or assuming operations at a later stage."

THIRD-PARTY HOSPITALITY management company, Twenty Four Seven Hotels, has opened the 128-room Hyatt House Sacramento/Midtown, a statement said. Twenty Four Seven is led by David Wani as CEO. The adaptive reuse project, owned and developed by Hume Development, Inc., repurposed the former Eastern Star Hall located at Sacramento's art, music and cultural scene. According to the statement, the Romanesque Revival-style building first opened in 1928 as a Masonic women's meeting place and is listed on the National Register of Historic Places. The renovation included the redevelopment of five floors within the original structure, keeping the major architectural features of the historic building intact. "The Hyatt House Sacramento/Midtown is the perfect marriage of the classic and the contemporary, providing the latest amenities and services in a setting that draws heavily from its nearly century-old history to provide a uniquely Sacramento experience," said Amanda Hawkins-Vogel, chief operating officer at Twenty Four Seven Hotels. "This hotel is an extension of our presence in Northern California and marks our first opening this year with two more to come in 2023. As the newest hospitality offering in the city, we expect the Hyatt House Sacramento to quickly take its rightful place as the segment and market leader for business and leisure travelers."

THIRD-PARTY HOSPITALITY management company, Twenty Four Seven Hotels, has opened the 128-room Hyatt House Sacramento/Midtown, a statement said. Twenty Four Seven is led by David Wani as CEO. The adaptive reuse project, owned and developed by Hume Development, Inc., repurposed the former Eastern Star Hall located at Sacramento's art, music and cultural scene. According to the statement, the Romanesque Revival-style building first opened in 1928 as a Masonic women's meeting place and is listed on the National Register of Historic Places. The renovation included the redevelopment of five floors within the original structure, keeping the major architectural features of the historic building intact. "The Hyatt House Sacramento/Midtown is the perfect marriage of the classic and the contemporary, providing the latest amenities and services in a setting that draws heavily from its nearly century-old history to provide a uniquely Sacramento experience," said Amanda Hawkins-Vogel, chief operating officer at Twenty Four Seven Hotels. "This hotel is an extension of our presence in Northern California and marks our first opening this year with two more to come in 2023. As the newest hospitality offering in the city, we expect the Hyatt House Sacramento to quickly take its rightful place as the segment and market leader for business and leisure travelers."

The SpringHill Suites by Marriott San Diego Carlsbad is now open in Carlsbad, California. It is owned and managed by DKN Hotels of Irvine, California, led by Kiran Dahya as CEO. The 104-suite hotel in Carlsbad Village outside San Diego is near Carlsbad State Beach, U.S. Marine Corps's Camp Pendleton, LEGOLAND California, The Flower Fields at Carlsbad Ranch, The Crossings at Carlsbad and the Carlsbad Premium Outlets. Amenities include a rooftop lounge, outdoor swimming pool and two meeting rooms with a combined 1,156 square-feet of space. DKN Hotels was founded in 1984 by the Dahya family. Its portfolio of owned and third-party managed Hilton, Marriott, IHG, and independent properties throughout the greater Southern California area.

Sameer Nair is the new senior vice president of equity asset management at Peachtree Group. In this role, he will manage and implement asset oversight for Peachtree's real estate portfolio and preferred equity investments. Previously, Nair held the position of senior vice president of acquisitions and development at Hospitality Ventures Management Group, focusing on sourcing equity, debt, and third-party management opportunities, Peachtree said in a statement. Nair is an experienced asset manager with development and transactional expertise, Peachtree said. "Over the past decade, Sameer has been instrumental in the growth of some of the most respected companies in the hospitality industry," said Brian Waldman, Peachtree Group's CIO. "He has led multiple acquisition, development and investment efforts throughout the country, which gives him a deeper perspective of the industry and market."

TWO MAJOR COMPANIES in the real estate finance space, Noble Investment Group and Peachtree Hotel Group affiliate Stonehill, recently announced major changes in their senior leadership team. Noble, led by Mit Shah as CEO, announced triple promotions in the firm. Dustin Fisher, Lisa Smith and Judd Ledet have been promoted as senior vice presidents for investments, asset management and development, respectively. Fisher will be responsible for the sourcing and execution of acquisition opportunities across Noble's institutional investment platforms, a statement said. Smith will lead the firm's asset management team and oversee a majority of Noble's third-party hotel operating relationships and overall asset performance.

EVERGREEN HOSPITALITY DEVELOPMENT Group has selected the third-party management company Resolute Road Hospitality to oversee two of its Oregon hotel properties. These are the Hampton Inn & Suites Portland Tigard in Tigard and the Hampton Inn & Suites Sherwood Portland in Sherwood. The Hampton Inn & Suites Portland Tigard offers 152 rooms between Beaverton, Lake Oswego and downtown Portland. This property is close to downtown Portland, the Oregon Zoo and Washington Square shopping mall. The 73-room Hampton Inn & Suites Sherwood Portland provides lodging in Oregon's wine country. It's close to Sherwood Market Center, Stella Olsen Memorial Park, and various wineries including Ponzi Vineyards, Tualatin River and the National Wildlife Refuge.

Lee Palaschak is the new executive vice president of operations at Stonebridge Cos. He will oversee the company's operations from a new office in Dallas and report to CEO Rob Smith. Denver-based Stonebridge is led by Founder and Chairman Navin Dimond. "Lee shares our vision of operational excellence and delivering value to ownership and brings strong relationships with our brand partners," said Smith. "We are confident he will build on the infrastructure we have in place and continue to elevate Stonebridge as the market leader for third-party management contracts." Palaschak has 35 years of operational experience. Before joining Stonebridge, he was senior vice president at Remington Hospitality, managing operations for a\ portfolio of full-service and select-service brands, luxury and lifestyle properties. He also held senior roles at Aimbridge Hospitality, Winegardner & Hammons, and Commonwealth Hotels.