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LAS VEGAS HOTEL ADR is anticipated to reach $573 during February 9-11, setting a record for any Super Bowl weekend, according to STR. The research firm also foresees an 87.9 percent occupancy rate for the market from Friday to Sunday night, translating to a RevPAR of $504. Miami set records for the highest Super Bowl ADR and RevPAR in 2020, STR said. However, a significant difference lies in size: Las Vegas, the largest U.S. market with 393 hotels and 172,707 rooms, has more than double Miami's room inventory. "The Super Bowl's unique volume of demand, driven by not only the game but the leadup festivities, as well as the attractions Las Vegas has to offer, is the perfect recipe to drive record-breaking prices," said Chris Klauda, STR's senior director of market insights. "While the F1 Vegas Grand Prix impact was the greatest on and around the Las Vegas Strip, the reach and impact of Super Bowl LVIII will spread to areas well beyond the Strip."

U.S. EXTENDED-STAY HOTELS set new performance records for demand, ADR and RevPAR in the third quarter of 2022, according to a report from The Highland Group. However, rate resistance is growing at lower price points as recession fears loom. The "U.S. Extended-stay Hotels: Third quarter 2022" report by the Highland Group said that the economy extended-stay segment reported six consecutive months of demand drop and two successive quarterly falls in occupancy in the quarter ending September. "Mid-price extended-stay hotels reported first quarterly decline in occupancy since fourth quarter of 2020. Excluding the last 15 months, extended-stay hotel ADR is still increasing at the fastest rate for 20 years but, like the overall hotel industry, ADR growth continues to decelerate," the report said. "The slowdown in ADR growth is greatest at higher price points although mid-price and upscale extended-stay ADR is still increasing faster than the economy segment."

AAHOA'S NEXT ANNUAL conference and tradeshow, set for April 11 to 14 in Los Angeles, already has set a record for the number of booths sold. It will be the largest conference in 34 years, AAHOA said. The association has sold 81,900 square feet of exhibit space for the upcoming AAHOA Convention & Trade Show, exceeding the 77,500 square feet sold for the 2019 conference, which was previously the record holder. In addition, as of Feb. 8, AAHOA has nearly doubled the registration total of lifetime members compared to AAHOACON22, and the organization is still on pace to exceed 2019 registration totals of more than 8,000 attendees "I've been in the exhibition business for a long time, and I'm so impressed to see the enthusiasm, excitement, and response from vendors who are looking to do business with AAHOA Members," said Dennis Smith, AAHOA vice president of business development. "Our team is thrilled to reach this historical milestone, with the ultimate goal of connecting as many AAHOA Members as possible with the product and service providers who can help them make money, save money, protect their investments, and better serve their guests." AAHOA's 20,000 members spend $50 billion with suppliers attending the event each year. "I always look forward to the industry's Super Bowl event, and this year, as I conclude my term as AAHOA Chairman, I'm proud of the work our association has done to prepare for the event and connect even more vendors directly with decision makers," said Nishant "Neal" Patel, AAHOA chairman. "AAHOA Members spend billions of dollars each year with suppliers, and AAHOA plays an important role in connecting hoteliers directly with those who can help them run a better, more profitable, and more efficient business - AAHOACON is where deals are made."

KABANI HOTEL GROUP, a Miami-based hotel brokerage firm, is set to host its 8th Annual Hotel Investment Forum at the JW Marriott Marquis Miami on Oct. 14. The forum, themed "The Time Is Now," will provide insights and opportunities for attendees to connect with industry peers through sessions, panel discussions and networking, Kabani Hotel said in a statement. Kabani Hotel Group is led by its Founder and CEO Ahmed Kabani, a South Asian and former leader of Marcus & Millichap's national hospitality group. He launched the group with partners Luis Garino, Suraj Dalal, Kian McLean and Lucas Mondino. "The Hotel Investment Forum serves as a pivotal platform for discussing the hospitality industry's future in South Florida," said Kabani. "This year, we look forward to sharing insights on how we can collectively navigate the evolving market landscape and capitalize on emerging opportunities." The forum will cover topics such as the national and Florida hospitality outlook, cost management strategies, capital market availability and the evolving travel landscape.

THE U.S. HOTEL industry is set to benefit from the General Services Administration's recent decision to raise per diem rates for fiscal year 2025. This is the first increase in the meals and incidental expenses allowance in three years, a change welcomed by AAHOA and the American Hotel and Lodging Association. Each year, GSA sets per diem rates to reimburse federal employees' lodging and meals expenses for official travel within the continental U.S., typically based on the ADR for lodging and meals over a trailing 12-month period, minus five percent. Starting Oct. 1, the standard daily lodging allowance for most of the continental U.S. will increase by $3 to $110, while the meals and incidental expenses allowance will rise by $9 to $68. "With government travel being a significant contributor to hotel revenue, it's crucial that federal per diem rates align with the economic pressures hotels face today, including persistent inflation and widespread labor shortages," said Miraj Patel, AAHOA's chairman.

INDIGENOUS TOURISM IS expected to generate $67 billion globally by 2034, according to the World Travel & Tourism Council. Business travel is set to exceed pre-pandemic levels this year, reaching $1.5 trillion. Additionally, WTTC introduced "Together in Travel," an initiative supporting small and medium enterprises in the tourism sector, during its 24th Global Summit in Perth, Australia, where industry leaders, government officials, and delegates convened to discuss several themes. The council released its report, "Supporting Global Indigenous Tourism," highlighting the sector's role in driving economic growth, particularly in remote regions, while preserving cultural heritage and empowering communities. The indigenous tourism market, set to grow at a compound annual growth rate of 4.1 percent over the next decade, is providing communities with opportunities to take control of their economic futures, the WTTC noted.

INDIAN PRIME MINISTER Narendra Modi declared victory as his coalition secured more than half of the parliamentary seats, setting him on course for a third consecutive term - the first in over 60 years. This follows a six-week-long election in which nearly 1 billion people were eligible to vote. "The National Democratic Alliance is going to form the government for the third time," Modi said in a speech at the Bharatiya Janata Party headquarters in New Delhi. "We are grateful to the people. This is a victory for the world's largest democracy." However, BJP's celebrations seem relatively muted. Modi's alliance had set a bullish target of winning 400 out of 543 parliamentary seats. While the BJP secured 240 seats, the NDA alliance's total is approximately 292, according to India's election commission. The I.N.D.I.A coalition of opposition parties picked up 234 seats, defying exit polls that predicted a much lower tally.

AAHOA IS GEARING up for the 2025 AAHOA Convention & Trade Show, set for April 15 to 17 in New Orleans. The event, themed "New Ideas, New Opportunities, New Orleans," features three days of education, networking and a trade show. Spiritual leader Gurudev Sri Sri Ravi Shankar will be a keynote speaker at AAHOACON25's general sessions, AAHOA said in a statement. "AAHOACON25 is more than just a conference-it's where the industry comes together to spark fresh ideas, find new opportunities, and strengthen partnerships," said Miraj Patel, AAHOA chairman. "This year, set against the vibrant backdrop of New Orleans, we're bringing together the best minds in hospitality to explore what's next for our industry. I encourage every hotel owner, industry partner and aspiring leader to join us for a transformative experience."

U.S. EXTENDED-STAY HOTELS ended 2024 strong after a slow start, with supply, demand and room revenue growth outpacing the overall industry, according to The Highland Group. However, ADR and RevPAR growth lagged yet stayed positive, with stronger gains in the latter half. The Highland Group's report on the U.S. Extended-Stay Hotel Market 2025 found that although below the long-term average, extended-stay supply growth in 2024 was the highest since 2021 and is set to accelerate over the next one to three years. "Fundamental differences, such as far higher interest rates and real construction costs, exist between the current and most recent extended-stay hotel growth cycles, but a substantial increase in room revenues remains likely over the next one to three years," said Mark Skinner, The Highland Group's partner.

PRESIDENT DONALD TRUMP and Prime Minister Narendra Modi set a target to double bilateral trade to $500 billion by 2030 during their recent White House meeting. Modi was the fourth world leader to visit Trump after his second term began on Jan. 20. The countries agreed to cooperate on defense, trade, investment, energy security, technology, multilateral ties and people-to-people exchange, according to a U.S.-India joint statement. The Indian delegation to the U.S. included External Affairs Minister S. Jaishankar, National Security Advisor Ajit Doval, and Ambassador to the U.S. Vinay Mohan Kwatra. Trump, a critic of India's high tariffs, and Modi agreed Thursday to pursue a "framework" for greater cooperation.

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ASIAN AMERICAN OWNED technology firm Netlink Voice LLC has acquired Phonesuite, a hospitality voice communication platform used by several hotel brands, the company said in a statement. Following the acquisition, Phonesuite and its subsidiary Phonesuite Direct, will be supported by Netlink Voice's finances, technology infrastructure and shorter development cycle. "Our plan is to keep the best of Phonesuite in place, including its strong market presence, network of resellers and integrators, and hotel industry technologists who know and understand the voice and data needs within the hotel industry," said Nilay Patel, CEO and chairman of Jackson, Mississippi-based Netlink Voice. "Important next-generation platform development will be accelerated by applying the Netlink Voice technology stack to the flagship Voiceware VoIP platform quicker and with a broader feature set than ever before. We are already developing our next-generation hospitality product," he added. Netlink Voice had been a long-time Phonesuite reseller, the statement added.

THE NEW JERSEY legislature has passed legislation that will place new requirements regarding employees when a hotel changes hands. Hospitality and business associations are objecting to the law, saying it will hinder hotels' recovering in the state. Assembly Bill 6246 will, among other things, require new owners of a hotel to keep all employees on staff for at least 90 days after the purchase without reducing their wages or benefits. The bills also would require the previous owners to provide a list of all employees' names, addresses, hiring dates, phone numbers, wage rates and employment classifications at least 30 days before the change in control, according to the legislation. It also sets terms for how the new owners can reduce staff if necessary during the retention period as well as how violations of the law should be addressed. The proposed law is well intended, but flawed, Ray Cantor, vice president of government affairs for the New Jersey Business & Industry Association told Center Square newspaper.

VIRAL "VICTOR" PATEL and Mahmood "Mike" Merchant are new members of Best Western Hotels & Resorts board of directors. Patel will represent several Midwest states and Ontario, Canada, and Merchant will represent California, Nevada and Hawaii. Patel has been a member of Best Western for more than 20 years, according to the company. He has served as a governor and as the chair of the Best Western Kentucky marketing co-op, liaising between the brand and hoteliers. He is currently the owner and operator of the Best Western Corbin Inn in Corbin, Kentucky, and will represent that state as well as Illinois, Indiana, Michigan, Iowa, Minnesota and Wisconsin. "I've witnessed tremendous growth within our brand over the years and am excited to join my fellow Board members as we move forward under Larry's leadership," said Patel. "Service is extremely important to me, and I feel grateful to have served my colleagues and community in a variety of roles over the years. I look forward to this new set of responsibilities and am fully committed to serving our hoteliers across the Midwest and parts of Canada and our hoteliers at large."

HOLIDAY INN EXPRESS brand from IHG Hotels & Resorts has reached a milestone of more than 3,000 hotels across the globe, a statement said. The brand accounts for more than a third of IHG's global pipeline, and nearly 650 properties are expected to open in the coming years. According to the statement, Holiday Inn Express opened 100 new hotels every year and now offers 300,000 rooms in 2100 cities. Columbus, Georgia-based RAM Hotels, owns four Holiday Inn Express properties and Mitesh "Matt" Patel, executive vice president, described it as a power brand. "Holiday Inn express is and has always been a power brand. It performs very well in the markets we own them in," he said. "We always set Hampton as a benchmark for our Holiday Inn Express and tend to drive comparable RevPAR to Hampton Inn brand. Our Holiday Inn Express did very well during the pandemic and recovered within two to three months post pandemic."

Fairfield Inn & Suites Oklahoma City Downtown is now open in Oklahoma City, Oklahoma. The Marriott International franchise is owned and managed by Tulsa, Oklahoma-based Anish Hotels Group under its founder, President and CEO Andy Patel. The 133-room hotel is the first to open in the new downtown convention center area, adjacent to the new $290 million Convention Center set to open in September. Nearby are Chesapeake Energy Arena, Bricktown Ballpark, Myraid Gardens, and the new $140 million Scissortail Park. Amenities include a full-service bar featuring pre-prohibition craft cocktails, a fitness center, business services, and a 988-square-foot meeting space.