OYO Launches Premium Brand SUNDAY in UK & UAE | Expanding Global Hospitality Portfolio ... - 0 views
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asianhospitality on 05 Dec 24ORAVEL STAYS LTD., OYO's parent firm, and SoftBank Group recently launched their premium hospitality brand, SUNDAY, in the United Kingdom and United Arab Emirates. Meanwhile, OYO's serviced hotels business saw 250 percent growth in its first year, adding 700 hotels since September 2023, surpassing its target of 200. The international expansion is part of OYO's ongoing efforts to strengthen its premium property portfolio globally, the company said in a statement. "Our data shows growing demand for premium, experience-driven accommodations," said Puneet Yadav, Oravel's UK business head. "This strategic move allows us to tap into the luxury segment while maintaining our commitment to delivering value across all price points."