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ROYAL HOTEL INVESTMENTS has broken ground for a Home2 Suites by Hilton in Covington, Georgia. The hotel is expected to open in July of 2022. Covington is 35 miles east of Atlanta and is known as "the Hollywood of the South" because it served as the filming location for many well-known movies and television shows, such as "The Walking Dead," "The Vampire Diaries," "Selma," and "The Dukes of Hazzard." "This hotel emphasizes our company's long-term commitment to the community," said Navin Shah, RHI chairman. "When our country comes back from the current COVID crisis, we will offer a safe, comfortable place for people to come together - a trusted site to collect their thoughts, rest their bodies, and gather with friends and family." The 100-room hotel will be near two other hotels operated by RHI in Covington, a 110-room Holiday Inn Express & Suites open since 2017 and a 105-room Hampton Inn open since 2009.

Noble Investment Group has made three new appointments to its senior management lineup. They are Ben Brunt as chief investment officer, Jim Conley as chief compliance officer, and George Dabney as chief financial officer, and all three are principals, too. Noble, based in Atlanta and led by Mit Shah as CEO, is beginning its 28th year of operation. Brunt, who joined Noble in 2005, succeeds Rodney Williams, who retired as CIO in December. Williams will continue to serve on the firm's investment committee as a senior advisor. "Ben is a driven, results-oriented leader who has been instrumental in guiding our value-creating investment efforts," Shah said. Conley joined Noble in 2006 as chief financial officer. In his new role, he will oversee the administration of the firm's regulatory and compliance function. He also manage the company's environmental, social, and governance initiatives along with the firm's duties as a signatory to the United Nations Principles of Responsible Investment.

HOSPITALITY FIRMS OYO ROOMS and Wyndham Hotels and Resorts recently joined relief efforts in Ukraine. OYO is offering free accommodation to refugees fleeing the war-torn country and Wyndham made a cash donation to a charity supporting child victims of the war. OYO appealed to more than 600 Belvilla home-owners on its platform in Poland, to open their holiday homes to refugees, it said in a statement. "These stays will be free for refugees who cannot pay for them, and the costs will be borne by us and our home-owners who volunteer to host refugees. We will support them administratively, and help cover operational expenses incurred," OYO said.

The Holiday Inn & Suites Atlanta Perimeter-Dunwoody opened March 24 with a ribbon cutting in Chamblee, Georgia. It is owned by Atlanta Hospitality Investment LLC, led by Mohammad Hossain as managing member, and operated by YM Hospitality led by Jay Patel as chairman and Nick Patel as CEO in Stockbridge, Georgia. A key feature of the 143-room hotel is its rooftop bar and restaurant, Spice & Sky, with a globally inspired menu from Atlanta chef, Archna Becker. The space is designed for year-round dining both inside and out, however. About 15 minutes from downtown Atlanta, nearby attractions include Murphey Candler Park, Perimeter Mall, Stone Mountain Park and LEGOLAND Discovery Center. Amenities include a heated indoor pool, a fitness center and 4,500 square feet of event space.

HOTEL BRAND HIHOTELS by Hospitality International has partnered with Getaroom, a hotel distribution platform within OTA Priceline. The arrangement is expected to increase hihotels reservations capability through adding Getaroom's website and call center. The benefits for hihotels' five brands, Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn, include stronger distribution, access to more incremental guests and increased revenue, according to Hospitality International. "Hihotels is thrilled to announce this strategic alliance with Getaroom," said Gary Gobin, hihotels director of operations. "The opportunity to expand the distribution of our hotels is a top priority. This new relationship will help to bring more visibility to our hotels and offer budget-friendly accommodations to travelers."

ASIAN HOSPITALITY IS A B2B NEWS MAGAZINE AND WEBSITE THAT COVERS THE U.S. HOTEL INDUSTRY. OUR NICHE READERSHIP AND TARGET MARKET ARE INDIAN AMERICAN HOTELIERS, WHO OWN MORE THAN HALF OF THE HOTELS IN AMERICA. THE COMMUNITY OF HOTELIERS IS AMONG THE MOST AFFLUENT GROUP BUSINESS OWNERS IN THE U.S., WITH AN ESTIMATED $35 BILLION IN BUYING POWER. ASIAN HOSPITALITY uniquely provides editorial in Gujarati, the language spoken by most Asian American hoteliers who have roots in Gujarat, India. Its sister publication, PRIYA, is the business magazine for entrepreneurial women. In Indian American hotel businesses, women make most of the buying decisions. They also have carved their own paths to business success, leading family enterprises and starting their own ventures. The next generation of the Asian American hotelier community is made up of highly educated and experienced women and men who are eager to take hotel development and operations to the next level. ASIAN HOSPITALITY is with them every step of the way.

PEACHTREE HOTEL GROUP and its affiliates added five executives to its management teams. These new appointments aim to strengthen the company's ability to support strategic growth objectives to scale its investment platform and further diversify allocation strategies, the company said in a statement. The Atlanta-based company, led by Jatin Desai and Mitul Patel as managing principals, appointed Matthew Ram as senior vice president of acquisitions and Susan McClure as vice president leadership and executive development. Will Woodworth assumed the role of vice president for investments, Nicole Havens is vice president of revenue management and Kelly Mascari is vice president of operations at PHG's affiliate Peachtree Hospitality Management.

Mark Sergot is InterContinental Hotels Group's new vice president for global sales operations and enablement. Previously he was chief sales officer for Associated Luxury Hotels International. Sergot spent 16 years at FRHI Hotels & Resorts, the parent company of the Fairmont, Raffles & Swissotel brands. He became FRHI's senior vice president for its global sales organization. He will be based on the company's Americas headquarters in Atlanta and report to global sales Vice President Derek DeCross.

The Home2 Suites by Hilton Whitestown Indianapolis NW is now open in Whitestown, Indiana. It is owned by the Jetha Group with Sumeet Jetha as president of operations and managed by Hotel Equities. The 107-room hotel is near Grand Park Sports Campus, Indiana Motor Speedway, Amerisource Bergen, Indy Car Exchange and Indianapolis International Airport. Amenities include a combined laundry and fitness area, indoor pool and Digital Key check-in. During its opening weekend, Home2 Suites Whitestown Indianapolis donated all of its proceeds to So Big, an organization that provides assistance to women facing unexpected pregnancies. "We are excited to open our doors to travelers visiting metro Indianapolis and serving our community," said Keith Adkins, the hotel's general manager. "Whitestown and the surrounding area is a great place to visit and stay for a while with an abundance of amenities at your door step, including nearby shopping and dining."

The Hampton Inn & Suites by Hilton Huntsville Downtown is now open in Huntsville, Alabama. It is owned by Chattanooga, Tennessee-based Vision Hospitality Group led by Mitch Patel as president and CEO. The 150-room hotel will be operated by Vision's subsidiary Humanist Hospitality. It is near the Von Braun Center multi-purpose indoor arena as well as various boutiques, restaurants breweries and craft coffee shops. Huntsville is home to the U.S. Space and Rocket Center, Marshall Space Flight Center and Redstone Arsenal, along with the second largest technology and research-park in the nation. Hotel amenities include 1,800 square feet of meeting space and a lobby bar.

NAVIKA GROUP OF Companies and Blue Sky Hospitality Solutions have acquired the Andaz Wall Street hotel, now known as the Hyatt Centric Wall Street New York. The 253-room hotel's guestrooms and lobby were recently redesigned, but Navika plans to invest approximately $5 million in the property over the next several years. Real estate company Navika Group and Blue Sky management company both are led by Naveen Shah as president and CEO. Also, Haridas Kotahwala is chairman at Navika Group. The Hyatt Centric Wall Street is expected to reopen Jan. 26, according to Blue Sky. "The competitive advantages provided by Hyatt Centric Wall Street New York, our first hotel in New York City, make it an ideal addition to our current portfolio of 53 owned and operated hotels throughout the U.S.," said Ernie Catanzaro, executive vice president with oversight of the management team, BSHS. "The hotel has some of the larger rooms in New York City, ranging in size from 345 to 1,500 square feet, as well as an unmatchable location and address. Our planned multimillion-dollar renovation will reinforce the hotel among the most desirable locations in New York City."

VIRAL "VICTOR" PATEL and Mahmood "Mike" Merchant are new members of Best Western Hotels & Resorts board of directors. Patel will represent several Midwest states and Ontario, Canada, and Merchant will represent California, Nevada and Hawaii. Patel has been a member of Best Western for more than 20 years, according to the company. He has served as a governor and as the chair of the Best Western Kentucky marketing co-op, liaising between the brand and hoteliers. He is currently the owner and operator of the Best Western Corbin Inn in Corbin, Kentucky, and will represent that state as well as Illinois, Indiana, Michigan, Iowa, Minnesota and Wisconsin. "I've witnessed tremendous growth within our brand over the years and am excited to join my fellow Board members as we move forward under Larry's leadership," said Patel. "Service is extremely important to me, and I feel grateful to have served my colleagues and community in a variety of roles over the years. I look forward to this new set of responsibilities and am fully committed to serving our hoteliers across the Midwest and parts of Canada and our hoteliers at large."

WITH THE HOSPITALITY industry facing numerous issues even as the economy recovers from the COVID-19 pandemic, two major associations have formed a new partnership to address that need. AAHOA and the American Hotel & Lodging Association have created the American Hospitality Alliance advocate for hotels on state and national levels. AAHOA and AHLA announced the formation of AHA during the summer meeting of the International Society of Hotel Associations in Boston on Tuesday. The purpose of the alliance is to pool resources and streamline efforts, the associations said, and it also will work with state hotel associations. "The majority of hotels are small businesses. That is why the owners and operators are particularly well-suited to inform lawmakers about policies and regulations that will accelerate the industry's resurgence. This coalition could not have come at a more important time as the hotel industry prepares to welcome back guests," said Ken Greene, AAHOA's interim president and CEO. Greene was appointed to the interim position in early June following the resignation of Cecil Staton, former AAHOA president and CEO. Rachel Humphrey, the association's executive vice president and COO, also will be resigning on Aug. 7, the day after AAHOA's 2021 Convention and Trade show in Dallas finishes.

THREE LARGE HOTEL companies took advantage of last week's 2021 AAHOA Convention & Trade Show at the Kay Bailey Hutchison Convention Center in Dallas to announce new brand prototypes and refurbishments. They include two new extended-stay concepts and investments in existing midscale brands. Red Roof Inn introduced its new HomeTowne Studios prototype that the company said features a cost-effective development footprint, and a layout that offers improved operational efficiency. Also, G6 Hospitality, parent company for Motel 6 and Studio 6, introduced its Studio 6 Suites to meet what it sees as increased demand of extended-stay brands. Also, Wyndham Hotels & Resorts announced it would invest more than $40 million over the next three years in its Microtel and La Quinta by Wyndham brands. The company's Microtel Lift Incentive Program aims to encourage renovations that will bring existing properties parallel to the new build prototypes followed by the brands.

PROFITS ROSE IN October for U.S. hotels on a month-to-month basis, according to STR. However, the numbers are still down versus 2019, indicating a bump in the road to recovery. GOPPAR for the month was $62.75, according to STR's monthly P&L data release, up from $46.29 in September. TRevPAR for the month was $165.03, compared to $140.94 the month before, and EBITDA PAR was $44.14, up from $30.47 in September. At the same time, labor costs also rose from $47.50 the previous month to $52.17 inOctober. Estimated industrywide gross operating profit was 89 percent of October 2019 levels, after coming in at 97 percent in September. Labor costs reached 91 percent of pre-pandemic comparables in October after reaching a high of 96 percent in September. "October data was important to analyze from multiple angles," said Raquel Ortiz, STR's assistant director of financial performance. "The metrics were up quite a bit from September if you measure by available rooms, but that's to be expected as October is usually a stronger revenue month due to conferences and group travel. When you extrapolate and bring in the comparison to pre-pandemic times, performance was lower. Fortunately, even with less corporate business this year, profit margins (38 percent) still came relatively close to what we saw in 2019 (40.9 percent)."

HOTELS CAN ENHANCE profitability through greater reliance on revenue management technology tactics, according to IDeaS, a revenue management service provider. The survey examines how investors view revenue technologies, the role of artificial intelligence in hospitality, and how technology is reshaping hospitality commercial organizations. According to the survey, "Unlocking hotel performance: The power of revenue management technology today,'" inflation and economic pressures may lead hoteliers to consider cost-cutting measures to boost profitability. However, a majority of respondents view revenue management technology as the most effective and efficient way to enhance net operating income. "For investors, revenue management technology is shifting from a competitive edge to an essential instrument for maintaining competitiveness and securing a solid bottom line," said Mike Chuma, vice president of global marketing, IDeaS.

Our business began on 1st April 1968 with the launch of our flagship title, Garavi Gujarat. Today, AMG is a diversified media house, publishing some of the country's most iconic and trusted Asian media brands and hosting some of the UK's leading events. Operating in the UK, US and India, our reach extends across the globe. Our websites attract over a million unique visitors every month and our business and consumer publications reach over 1.3 million readers each month.