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THE BIDEN ADMINISTRATION'S new National Travel and Tourism Strategy sets a 5-year goal of attracting 90 million international visitors to the U.S. each year. Two major associations in the U.S. hospitality industry applauded the strategy as a step forward in restoring the travel industry. The new tourism strategy aims to support broad-based economic growth in the travel and tourism industry across the U.S. AAHOA thanked the U.S. Department of Commerce Secretary Gina Raimondo and the Tourism Policy Council for their continued leadership and support. "[An expected] 90 million international visitors will drive strong economic growth," said Laura Lee Blake, president and CEO, AAHOA. "The $279 billion in annual estimated spending by these visitors will help not only the hotel and hospitality industry, but also the entire American economy. We commend Secretary Raimondo's new National Travel and Tourism Strategy, and welcome her efforts to aggressively rebuild U.S. travel and tourism."

STR HAS UNVEILED the forward-looking component of its product "Forward STAR" in 104 new markets/submarkets across the U.S. and Canada. Forward STAR, which is presently live in 450 areas around the globe, allows hotel property and portfolio users to benchmark the next 365 days of occupancy on the books against the competition and market. "This launch represents our largest Forward STAR expansion to date and adds significant value to our overall benchmarking offering," said Amanda Hite, STR's president. "Adding to the historical data that drives so many operational decisions around the industry, this directly sourced forward data provides intel into where hotels can gain available business, adjust their approach to pricing, and implement actions around market events. When combining historical metrics, profitability data and these forward bookings insights, industry stakeholders are positioned to analyze performance from every angle." According to the statement, Forward STAR was launched in 17 of the country's 25 largest hotel markets, including Las Vegas, New York City, Los Angeles, Washington, D.C., Boston and Phoenix. More granular submarkets were added with the addition of central business districts in markets such as Austin, Chicago, Nashville and New Orleans as well as airport submarkets in areas such as Miami, San Francisco and Bradenton, Florida.

SAI LLC, LED by president Rajesh "Raj" Bhagia, recently won the 2023 Hilton Americas Development Award for New Build - Tru by Hilton in Brooklyn, New York. The 101-room Tru by Hilton Brooklyn, which opened in March, marked the brand's debut in New York city. The Hilton Development team selected 52 winners based on criteria such as quality of hotels developed and in operation, commitment to quality of projects, impact on local community and early adoption of newer brands, Hilton said in a statement. Along with the Development Awards by Brand, categories included Lifetime Achievement Award, New Developer of the Year, Conversion Developer of the Year, Multi-Brand Developer of the Year, Multi-Brand Deal of the Year and Developer of the Year by Category. "We are thrilled to celebrate our owner and development partners who are the recipients of the 2023 Americas Development Award," said Danny Hughes, Hilton's president for the Americas. "Over the last year, we've seen travel continue to grow across the Americas, creating even more opportunities for our partners to welcome guests to their hotels in exciting destinations across every corner of the region. From our legacy properties to our new developments, we are excited to see this continued growth and add even more exceptional hotels to our portfolio."

Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, was recognized by the UJA Federation of New York for his professional and philanthropic achievements at its annual Hospitality Division reception on June 4 at the New York Marriott Marquis. The New York event raised $600,000 to support UJA Federation's global crisis relief efforts, the Federation said in a statement. The UJA Hospitality Division committee is chaired by Jonathan Tisch, co-chairman of the board of Loews Corporation and executive chairman of Loews Hotels. "For 15 years, Wyndham has supported UJA and its work caring for those in need while fostering diverse communities," Ballotti said in January when UJA-Federation announced the recognition. "Together with my hospitality colleagues, we'll celebrate UJA's work and its impact on communities worldwide."

FF&E PROVIDER HÄFELE and Like Magic, a guest experience platform, are producing a new multifunctional hotel room concept. The "Work and Sleep" concept allows hotel operators to transform rooms into offices, meeting spaces and other functional areas using digitally enabled furniture, fitting solutions and specialized software. Work and Sleep integrates a booking engine, guest platform, employee interface and monitoring tools into one central hub, streamlining hotel management, the companies said in a joint statement. It will combine Like Magic's guest and employee experience platform with Häfele's hardware systems, the statement said. The collaboration aims to introduce new revenue models by activating otherwise vacant rooms while reducing outfitting costs. "Our goal is to lead the way in hotel industry innovation with our forward-thinking concepts," said Gregor Riekena, Häfele's CEO. "We are currently testing these new ideas at the ibis Styles Hotel in Nagold, Germany, which serves as a valuable proving ground for our initiatives. This innovation not only allows us to gather essential insights and refine our concepts, but also demonstrates our commitment to pushing the boundaries of what modern hotels can offer. By continuously evolving and enhancing our solutions, we aim to set new standards for guest experience and operational efficiency."

SIX PROPERTIES SIGNED with hihotels by Hospitality International in the second quarter of the year, all under Asian American owners. The new hotels are in Texas, Indiana, Maryland, Oregon and Pennsylvania. They join four other properties that, in the first quarter, joined hihotels' five brands; Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn. The new properties are: A Red Carpet Inn in Leavenworth, Indiana, owned by Katen Patel. A Red Carpet Inn in College Park, Maryland, former Econo Lodge, owned by Naginbhai Patel. A Red Carpet Inn in Lancaster, Pennsylvania, former Travelodge, owned by Mahendra Patel. A Red Carpet Inn in Lester, Pennsylvania, former Econo Lodge, owned by Vinod Patel/Bharat 'Raj' Naik/Arav Naik. A Scottish Inns in Ashland, Oregon, former Rodeway Inn, owned by Bharat Lad. A Scottish Inns & Suites in Spring, Texas, former Econo Lodge, owned by Ketan Rama. The new hotels join 18 properties throughout the U.S. added in 2020, most owned by Asian American hoteliers, as are the four added this year. More hoteliers are expressing interest in the brand, said Guimbellot.

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Jennifer Stilwell is the new vice president of marketing for auroHOTELS, led by D.J. Rama as president and CEO. Previously, she served as chief marketing officer for VisitGreenvilleSC, the destination marketing organization for Greenville, South Carolina, where auroHOTELS is based. Prior to VisitGreenvilleSC, Stilwell led tourism brand marketing for Leslie Advertising, handling accounts such as the South Carolina Department of Parks, Recreation & Tourism. She also worked for New York ad agency Warren/Kremer representing NYCVB, Four Seasons Hotels & Resorts, La Cabana in Aruba and Club Med. A native of New Jersey, Stilwell graduated from Rollins College. While at VisitGreenvilleSC, where she also served as executive vice president and chief strategic officer, she directed and launched the "yeahTHATgreenville" rebranding campaign for the city.

Fairfield Inn & Suites Oklahoma City Downtown is now open in Oklahoma City, Oklahoma. The Marriott International franchise is owned and managed by Tulsa, Oklahoma-based Anish Hotels Group under its founder, President and CEO Andy Patel. The 133-room hotel is the first to open in the new downtown convention center area, adjacent to the new $290 million Convention Center set to open in September. Nearby are Chesapeake Energy Arena, Bricktown Ballpark, Myraid Gardens, and the new $140 million Scissortail Park. Amenities include a full-service bar featuring pre-prohibition craft cocktails, a fitness center, business services, and a 988-square-foot meeting space.

PEACHTREE GROUP RECENTLY introduced new branding, logo and tagline, "Guided by Intuition, Grounded by Expertise." The branding update aims to project the company's integrated investment strategies and service platforms. This change consolidates the company's varied brand portfolio, renaming Stonehill as Peachtree Group Credit and Peachtree Hospitality Management as Peachtree Group Hospitality Management, the company said in a statement. "The new branding has given us a competitive edge in attracting top-tier talent, ensuring a consistent influx of the best minds and skills to navigate an ever-changing business landscape," said Greg Friedman, CEO and managing principal of Peachtree Group. "Moreover, our strategic branding approach, aimed at consolidating our diverse range of businesses, is poised to unleash even greater untapped potential within our investment platform. This platform, already proven in its value in the hospitality sector, has played a pivotal role in our expansion and diversification into other real estate sectors and ventures."

SONESTA INTERNATIONAL HOTELS Corp. recently launched Sonesta Essential, a new upper-midscale select-service brand. The company now offers 15 brands. Sonesta Essential is meant to offer easier new builds and conversions with modest brand standards, limited food and beverage requirements and simplified conversion processes, according to the company. "Sonesta Essential is a fresh, new brand carefully designed by Sonesta to deliver a core selection of services compared with other hospitality experiences," said Brian Quinn, Sonesta chief development officer. "With tremendous demand in the select-service category, we are confident that Sonesta Essential will become a leading brand in an exciting, timely and relevant segment." The first two Sonesta Essential hotels will be a franchise in Vacaville, California, which is set to open in late spring 2023, and a managed property in Chattanooga, Tennessee, which will be converted from a Sonesta Select in the fall of 2023.

STR IS LAUNCHING a new phase, STR Benchmarking, a market share product for the global hotel industry, according to STR's parent company, real estate marketplaces, information and analytics provider CoStar Group. The new software platform will offer property-level data and analytics for hotel owners and operators with functionality built on the STAR Report. Acquired by CoStar in 2019, STR draws its benchmarking data from a sample of 77,000 participating properties with 10 million rooms around the world. STR Benchmarking provides new functions, including user and competitive set self-management as well as high-frequency updates to data. Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data, and forward-looking occupancy.

AAHOA MADE CHANGES to two leadership positions Monday with a promotion and a new hire. Heather Carnes to executive vice president for communications and chief strategy officer and hired Phelps Hope as its new executive vice president for operations and chief development officer. Carnes has been with AAHOA for three years, most recently as the association's vice president of marketing and communications, and has worked nearly her entire career in the association space, according to AAHOA. In her new role, she will focus on organizational strategy, marketing and communications, organizational culture and HR, education/program development and strategic partnerships. "It's an incredibly important time for AAHOA and our industry," Carnes said. "I'm thrilled to be moving into this new role where I can have an even greater impact on the organization, our overall strategic initiatives, and working alongside Laura Lee, Phelps, and the rest of the AAHOA team to make big things happen on behalf of our nearly 20,000 hotelier members."

Zubin Saxena is the new senior vice president and country head for Hilton India. Saxena joins Hilton from Radisson Hotel Group, where he worked for more than eight years, most recently as the managing director/area senior vice president for South Asia. He is scheduled to assume his new responsibilities in January, Hilton said in a statement. Saxena has a 24-year career in hospitality, including a 4-year tenure at IHG as director of development for South Asia, Hilton said. He held senior advisory positions at Jones Lang LaSalle Hotels in India and HVS in New York. In his new role, he will oversee Hilton's 25 operational hotels in India and lead the company's expansion in South Asia with 20 properties in the development pipeline. He takes over the position from Navjit Ahluwalia, who leaves Hilton after six years.

Amanda Lynch is the vice president of revenue management at Uniondale-based Blue Sky Hospitality. Michael Newman is the company's new corporate director of sales and marketing. Naveen Shah is Blue Sky's CEO. Prior to joining Blue Sky, Lynch was the corporate director of marketing and revenue management with The Dow Hotel Company. She also is a member of HSMAI. Newman most recently served as Blue Sky's director of marketing at the 305-room Hilton Long Island. Over the course of his career, Newman worked for multiple hotel management companies, including 11-plus years with Hyatt Hotels, as well as stints with Millennium Hotels, Magna Hospitality, Interstate Hotels, and Melia Hotels. He was also the director of sales and marketing at hotels such as Hyatt Regency Jersey City, Grand Hyatt New York, The Millennium UN Plaza and INSIDE New York.

IHG HOTELS & RESORTS recently introduced new prototype options for its three suites brands - Staybridge Suites, Candlewood Suites, and Atwell Suites - focusing on space and efficiency while maintaining key features from current designs. These prototypes are scheduled to be available by the second quarter of 2024, with the first properties featuring them expected to open as early as 2025, IHG said in a statement. Initially, the prototype designs will only be accessible to U.S. properties, with the possibility of future adoption in Canada, the Caribbean, and Latin America. "IHG continues to build on our nearly three decades of leadership in the extended-stay and suites space by evolving our prototype designs to increase owner value while offering the spaces and amenities short- and long-term travelers value most," said Kevin Schramm, IHG's senior vice president for development, mainstream brands, U.S. and Canada. "Our new concepts reflect guest and owner feedback, and enable new and existing owners to deliver our modern suite experiences-in various forms-to more markets without compromising consistency or quality."

RUDRA MANAGEMENT, LED by Jayesh Patel, recently acquired an old Red Carpet Inn in Tonawanda, New York, with plans to reposition it as an independent hotel. Those plans depend, to some extent, on reopening the nearby Canada-U.S. border, but Patel said the delay on that reopening is better than risking a resurgence in the COVID-19 pandemic. Patel, whose Cheektowaga, New York, company already owns more than 50 hotels, acquired the hotel for $1.125 million through Gurusaheb LLC from Haripriya Inc., according to local media. Milan Patel, also with Rudra Management, helped arrange the deal. "This has been a troubled property for probably the past year, year and a half," Jayesh Patel said. "That's how I come across that there was somebody wanting to get rid of it and I had an appetite to purchase it."

Studio 6 Katy, Texas, a new-build extended-stay hotel, is now open in the Houston suburb. It is owned by Sharin Patel and Ripan Modi. The 63-suite hotel was built under the new design parent company G6 Hospitality introduced last year. Nearby attractions include Rhodes Stadium and Legacy Stadium, Nelson Water Gardens and Nursery and Typhoon Texas Waterpark. The hotel also is pet friendly, and G6's recently implemented "Clean@6" cleaning and safety protocols are in effect at the new property. "Katy is a vibrant town and popular destination for business and tourism, and we are excited to partner with G6 Hospitality to bring more affordable lodging options to the area," said Modi, who also is the hotel's general manager. "We chose to open a Studio 6 because of the brand's longstanding commitment to leaving the light on for guests, which has been of even greater need for those required to continue travel during these times. Whether guests are looking to stay for an extended period or just a night or two, our goal is to make traveling affordable and accessible for all."

THE NEW YORK City government implemented new regulations last week, enabling oversight of short-term rentals. These rules now mandate hosts to register with the city when renting their homes for less than 30 days, and AAHOA issued a statement supporting the law. Under this rule as of Sept. 5, platforms such as Airbnb, Vrbo, and Booking.com are required to confirm a host's registration approval before processing fees. Failing to register a rental listing could lead to penalties of up to $1,500 per transaction for these platforms, while hosts themselves face potential fines of up to $5,000. "[The Mayor's Office of Special Enforcement]'s initial phase of Local Law 18 enforcement will focus on collaborating with the booking platforms to ensure they are using the city's verification system, that all verifications are occurring correctly, and that the platforms stop processing unverified transactions," said the OSE's website.