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INTERNATIONAL TOURISM REACHED 98 percent of pre-pandemic levels in 2019, with approximately 1.1 billion tourists traveling internationally in the first nine months of 2024, according to the United Nations tourism agency. The Americas recovered 97 percent of pre-pandemic arrivals, down 3 percent from 2019. In its "World Tourism Barometer" report, the Madrid-based UN Tourism forecast a "full recovery" by year-end despite economic, geopolitical and climate challenges. International tourist arrivals grew due to strong post-pandemic demand in Europe, solid performance from major source markets and the ongoing recovery of destinations in Asia Pacific, the agency said. Tourist arrivals in the Middle East, Europe and Africa exceeded 2019 levels, with increases of 29 percent, 1 percent and 6 percent, respectively.

INDIGENOUS TOURISM IS expected to generate $67 billion globally by 2034, according to the World Travel & Tourism Council. Business travel is set to exceed pre-pandemic levels this year, reaching $1.5 trillion. Additionally, WTTC introduced "Together in Travel," an initiative supporting small and medium enterprises in the tourism sector, during its 24th Global Summit in Perth, Australia, where industry leaders, government officials, and delegates convened to discuss several themes. The council released its report, "Supporting Global Indigenous Tourism," highlighting the sector's role in driving economic growth, particularly in remote regions, while preserving cultural heritage and empowering communities. The indigenous tourism market, set to grow at a compound annual growth rate of 4.1 percent over the next decade, is providing communities with opportunities to take control of their economic futures, the WTTC noted.

THE U.S. REMAINS the world's top travel and tourism market, contributing a record $2.36 trillion to the economy last year, according to the World Travel & Tourism Council. Despite a slow recovery in international spending, the U.S. holds nearly double the economic contribution of its closest competitor. The council's 2024 Economic Impact Trends Report found that travel and tourism remain vital to many economies, supporting millions of jobs worldwide. "As we look forward to a record-breaking 2024, it's clear that travel and tourism are not only back on track but also set to achieve unprecedented growth," said Julia Simpson, WTTC's president and CEO. "We will continue to prioritize sustainability and inclusivity, ensuring that this growth benefits everyone and protects our planet for future generations. The sector's resilience and potential for innovation continue to drive us forward."