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THE HOSPITALITY SALES and Marketing Association International Global recently launched its Certified Hotel Sales Leader certification program, focusing on current sales and commercial principles, practices, and strategies. The certification emphasizes hospitality sales leaders' abilities in team leadership, commercial acumen, and implementing effective hotel sales practices to boost revenue, among other key skills, HSMAI said in a statement. "We are very excited to add the CHSL certification to HSMAI's distinguished family of commercial certifications, including the CRME, CHDM, CRMA and CHBA," said Robert Gilbert, HSMAI's president and CEO. "This new certification underscores our commitment to empowering hotel sales professionals with the vital skills and recognition they need to excel as successful commercial leaders."

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HOSPITALITY RESEARCH FIRM Knowland recently launched the Knowland Certification Program. The program offers three certification credentials aimed at enabling hotel sales professionals to enhance their skills, elevate their professional profiles and demonstrate proficiency in management, Knowland said in a statement. "Today's data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest potential," said Jessica Carey, VP customer operations, Knowland. "Knowland is a vital sales skill and a must-have expertise for today's sales teams; therefore, having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can prove that knowledge." Sales professionals who come to the table with verifiable experience can advance their careers by documenting their skills and efficiently communicating that value to current or potential employers, Knowland said. The program provides three credential levels: Certified Knowland Sales Leader Professional, Certified Knowland Power User Professional and Certified Knowland Revenue Leader Professional (launching in 2024).

THE RECENTLY INTRODUCED "Human Trafficking Awareness Training Recognition Act" aims to expand the Department of Homeland Security's "Blue Campaign" by establishing an annual certificate program for employers to train employees in human trafficking awareness. The American Hotel and Lodging Association announced its support for this legislation that would increase awareness through education. "The Human Trafficking Awareness Training Recognition Act would complement our industry's anti-trafficking efforts by providing important third-party validation for hotels' training and prevention initiatives," said Kevin Carey, AHLA's interim president & CEO. The legislation, sponsored by Congressmen David Valadao and Troy Carter, allows DHS to certify businesses that have trained their employees to combat human trafficking and display these annual certifications to the public, AHLA said in a statement. These optional certifications would be issued by the Blue Campaign at the DHS Center for Countering Human Trafficking, which aims to raise public awareness.

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ON MONDAY THE Hospitality Financial and Technology Professionals association politely declined an offer by the American Hotel and Lodging Association to merge the two organizations. Instead, HFTP's board of directors offered to enter into a memorandum of understanding with AHLA similar to agreements it has with other associations, such as AAHOA. HFTP said in a statement that, as a global organization "with members from the entire hospitality spectrum" it would not benefit those members to merge with a localized association such as AHLA. Instead, it suggested the MOU in keeping with HFTP's agreements with AAHOA, Caribbean Hotel and Tourism Association, Hospitality Sales and Marketing Association, Hotel Asset Managers Association - Middle East, Hotel Controllers and Accountants Association of Hong Kong, National Club Association and the Association of Private Club Directors. "As a former director of AHLA, I know they do good work for the industry and their recent takeovers of HTNG and HAMA will definitely help these smaller associations," said Frank Wolfe, HFTP's CEO. "But HFTP is a global association with global brands: HITEC, PineappleSearch.com, the Uniform System of Accounts for the Lodging Industry and global certifications/certificates, not to mention our members from non-hotel segments. Our mission is education not advocacy."

BWH HOTEL GROUP is working with sustainability certification organization Green Key Global to enhance its sustainability initiatives and implement a standardized program across the U.S. and Canada. The program aims to enhance the company's environmental performance, reduce carbon footprint and improve guest comfort and satisfaction, according to a joint statement by the companies. As part of the partnership, BWH Hotels in the U.S. and Canada gain access to Green Key Global's sustainability certification program, the joint statement said. That includes a list of green certified vendors, an "Eco-Rating" program and guidance on hosting sustainable meetings, according to the Green Key website. "We are delighted to partner with Green Key Global to enhance sustainability standards across our properties," said Michael Morton, vice president of brand management at BWH Hotels. "As a trusted organization, Green Key Global aligns with our commitment to sustainability, and this partnership will reinforce our dedication to providing guests with an environmentally responsible hotel experience."

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THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

CALIFORNIA-BASED HOTELIER Sunil "Sunny" Tolani has been named a top entrepreneur by Yahoo Finance. Tolani's the Prince Organization was named one of the fastest growing private companies in Orange County, California, by the Orange County Business Journal. In the Yahoo listing, Tolani is recognized not only for his work operating multiple hotels but also charity work, youth empowerment and education. It also mentions the organization's receipt of several honors and awards, including the 2016 Tripadvisor Certificate of Excellence and, more recently, the Nelson Mandela Leadership Award from the Non Resident Indian Welfare Society. "Sunil Tolani is a self-made man, highly respected and publicly admired worldwide Indian American CEO, social entrepreneur, philanthropist and humanitarian," the Yahoo article said. "[The Prince Organization is] regularly commended by various third-party organizations as one of the best and top places to work. Prince has also been named the fastest growing private companies and top minority-owned organization three times in a row."

APPROXIMATELY 82 PERCENT of American travelers see sustainable travel as important, with nearly half, 48 percent, viewing it as secondary to trip planning, according to a recent survey by Booking.com. However, roughly 32 percent expressed fatigue towards discussions on climate change. The survey conducted among 31,000 people across 34 countries and territories highlighted the need for collective action to maintain momentum toward a more sustainable travel industry, Booking.com said. "While many travelers have retained a sense of optimism and a desire to have a more positive impact, there is a critical opportunity for the industry to accelerate efforts to make those choices easier for everyone," said Danielle D'Silva, Booking.com's head of sustainability. "It's important that we continue ensuring that more sustainable options are not only readily available, but also easy to trust and understand. That's where we believe further education, clear and consistent standards and credible third-party certification of legitimate sustainable practices across the travel experience can really help. While the signals of consumer frustration should be a concern, it's also a reminder to maintain our focus on the impactful work we know can make a difference not only for travelers, but for communities and destinations everywhere."

THE AMERICAN HOTEL & Lodging Association convened hotel and sustainability leaders in Washington for the second annual "Responsible Stay Summit" on Feb. 28, reaffirming the industry's dedication to environmental sustainability. The summit was part of AHLA's 2022 Responsible Stay initiative and focused on energy efficiency, waste reduction, water conservation, and responsible sourcing, AHLA said in a statement. The summit addressed environmental, social, and governance strategies, federal energy policy, and green financing, while offering crucial support to hoteliers in their sustainability efforts, the statement added. This year's summit featured two announcements: AHLA and the Hotel Association of Canada unveiled a partnership to oversee the Green Key Global sustainability certification program in the U.S. and Canada starting April 1. Additionally, AHLA and Procure Impact launched a Dignity of Work Pledge, aiming to generate 100,000 hours of paid employment for underserved populations, thereby promoting responsible sourcing practices.

HE WORLD TRAVEL & Tourism Council's Hotel Sustainability Basics, a global initiative assisting hoteliers in improving their sustainability ratings, recently surpassed 1,700 verified hotels across 70 countries worldwide. Hotel groups from destinations such as France, China, Mexico, India, Germany, South Africa, Philippines and Norway joined the initiative, WTTC said in a statement. During its first year, Hotel Sustainability Basics gained endorsements from destinations worldwide, including the Caribbean, Mauritius, Colombia, UAE, Azerbaijan, Mexico, and Ecuador, the statement said. Hotel brands, including Jin Jiang, Louvre Hotel Group, Choice Hotels and Radisson Hotel Group, have adopted Basics. Other major brands joining the initiative include Intrepid, British Airways Holidays, HBX Group, WebBeds and Abercrombie & Kent. "Our goal is to have a globally recognised trademark that shows customers at a glance, that a hotel is supporting the planet by saving energy, cutting plastics, protecting nature, and supporting their local community," said Julia Simpson, WTTC's president and CEO. "It is a win win. We launched the scheme only a year ago and the uptake has been incredible. 70 countries have signed up with over 1700 properties verified with a long waiting list. It will bring lasting change."