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URBAN PARK HOTELS recently introduced "Welcome Inns of America", a new membership-affiliated hotel and motel brand designed for the economy segment. The conversion-friendly option provides owners with many of the benefits and services of a franchise, Urban Park said, without the long-term commitment, upfront costs, ongoing fees or strict mandates. "Welcome Inns of America" offers simplified standards and a lower membership fee structure, not tied to property revenues like typical hotel franchises, Urban Park said in a statement. "The new brand is for hotel owners who are good operators but cannot afford the initial fees or renovation costs associated with a franchise-a segment that has been virtually ignored in the industry for years," said John Parkin, Welcome Inns of America's president.

SONESTA INTERNATIONAL HOTELS Corp. executed approximately 15 franchise agreements, adding more than 1,900 keys in the first quarter of 2024. These new franchise hotels span Sonesta's brands, including The James, Sonesta ES Suites, Sonesta Essential, Americas Best Value Inn, Red Lion Hotels, Red Lion Inn & Suites, and Sonesta Hotels & Resorts, Sonesta said in a statement. "The 15 signed franchise agreements during the first quarter underscore Sonesta's momentum as we welcome new owners into our growing portfolio and expand our market presence," said Keith Pierce, Sonesta's executive vice president and the president of franchise and development. "With a fast, friendly, and flexible approach and a seamless conversion process for our franchisees, we expect continued growth throughout 2024." These agreements highlight Sonesta's appeal as a conversion option compared to larger competitors, the statement added. The company said hotel owners are attracted to the company's focus on maximizing ROI through property rebranding. It offers owners various options across upper upscale, lifestyle, upscale, midscale, extended-stay and premium economy segments.