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IT'S BEEN A tough year for women in the hospitality industry, but progress has been made as more female executives took leadership roles, according to an annual report from the Castell Project, a nonprofit focused on promoting women in the industry. The next challenge, according to the project, is getting more women in hospitality education programs. Castell Project founder and chairwoman Peggy Berg released the 2022 Women in Hospitality Industry Leadership report during the Americas Lodging Investment Summit in Los Angeles earlier this week. During the conference, Berg received the ISHC Pioneer Award for her work in the industry, and she told a story during her acceptance speech that encapsulates where women are coming from in the industry. When she was in college, Berg said, the Equal Employment Opportunity Act lifted the restrictions on women working. So, she walked into a large firm looking for a job. "The partner in charge of the office, Jerry, he took one look at me and said 'Well, this will never work.' And then because of the EEOA, he said, 'I will give you a job if you promise not to get pregnant for two years,'" Berg said. "Jerry thought this was impossible. I thought Jerry didn't understand the law. Mostly I thought, if that's the barrier to success, the best vertical I have to cross, I can run this company. And a few years later, 140 men found themselves with a female partner."

THE WOMEN IN Hospitality Leadership Alliance, a group of 32 organizations advancing women in hospitality, recently launched an interactive speaker directory with more than 700 senior-level women experts. The directory allows conference organizers to filter speakers by career background, title, company type, location, and other criteria, creating a shortlist for various topics and stages, WHLA said in a statement. "Representation matters, and visibility is a key component of career advancement," said Rachel Vandenberg, chair of the alliance podium committee and founder of Accelerate Women Leaders in Travel (an alliance member). "Despite many women having significant expertise in the hospitality industry, there are still fewer women on stage." Also, the Penn State School of Hospitality Management's 2023 Women in Hospitality research report, funded by the AHLA Foundation, found that women held only 24 percent of podium spots at hotel investment conferences and 37 percent of main stage speaking spots, despite comprising 58 percent of the hospitality workforce.

MARCH IS WOMEN'S History Month, a time to focus attention on women's role in business and society. It also is the second month for Wyndham Hotels & Resorts' new "Women Own the Room" program that aims to open the door for more women to achieve hotel ownership. Two of the first participants in the program are Trusha Patel, founder and CEO of Platinum Holdings in Austin, Texas, and Neha Jadhav of Chantilly, Virginia, founder of Luminous Hotel Management. Both women are opening dual-brand La Quinta and Hawthorn Suites hotels with assistance from WOTR assistance. Correcting an imbalance Wyndham launched WOTR in January in an effort to overcome the common barriers women face in developing, opening and running their own hotel. The program provides assistance with financial solutions, personalized operational support and networking and educational opportunities. Programs such as WOTR are needed to counter hospitality industry data that shows women are significantly underrepresented in hotel ownership, real estate, and investment funding roles, Wyndham said in a press release. The company cited the most recent annual report from the Castell Project, a nonprofit focused on promoting women in the industry, that found that while there are more women in the hospitality industry they still lag behind in leadership roles.

A NEW ENVIRONMENTAL, social and governance report released by Choice Hotels International highlights steps that would allow the company to reduce utility costs, save time for franchisees, and increase Choice's ESG commitments. Those steps include new energy- and water-saving technology, diversity goals for hotel ownership and more. The report entitled "Building a Better Tomorrow, Today" lays out the company's plan to being a good corporate citizen, according to a release. "Choice Hotels shares a uniting belief that tomorrow will be even better than today, and we are committed to building that better tomorrow," said Patrick Pacious, Choice's CEO, in the report. "As one of the largest lodging franchisors in the world, we are building on more than 80 years of success in developing a portfolio of diversified brands and creating a lasting, sustainable legacy for the future - one hotel, one family, one community at a time." Key findings The report further details measures being undertaken by Choice to integrate ESG standards and principles into its long-term decision-making and operations, including: Reporting Scope 1 and Scope 2 greenhouse gas emissions for the first time and aligning ESG disclosures with the Sustainability Accounting Standards Board standards and the United Nations Sustainable Development Goals. Appointing an executive with knowledge of the business as vice president, sustainability and creating two new ESG governance forums to strengthen Choice's ESG strategy and execution. Joining the Sustainable Hospitality Alliance, a global network that champions responsible hospitality, and becoming one of its largest members. Relaunching HERtels by Choice, driving a 53 percent year-over-year increase in the company's hotel franchise deals with woman owners. Committing $25 million in incentives for contracts with underrepresented minority and woman owners by 2025. Setting a goal to increase the representation of women in senior leadership roles to 50

GENDER EQUALITY REMAINS a distant goal, with full parity projected to take approximately 134 years to achieve worldwide, according to JPMorgan Chase & Co.'s latest report. Despite increased female workforce participation, women hold only 32 percent of senior leadership roles globally. JPMorgan Chase's Global State of Gender Balance in 2025 report found that the gender pay gap persists, widening to 17 percent in the U.S. while remaining steady at 13 percent in Europe. White men continue to hold the highest-paying jobs in the U.S., while women occupy just 10 percent of top corporate roles like CEO, COO, and CFO, the report said. The share of women directors in S&P 500 companies reached a record 34 percent last year, but progress in U.S. board representation slowed. In S&P 100 companies, C-suite women fell to 11.8 percent in 2023 from 12.2 percent in 2022.