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AAHOA IS URGING hotels to adopt cybersecurity measures to prevent incidents similar to the recent cyberattacks on MGM Resorts International and Caesars Entertainment. Following the ransomware attack on IHG Hotels & Resorts last year, which cost hotel owners between $30,000 and $75,000 each, AAHOA called for clear lines of communication to protect franchisees who bore the brunt of revenue losses from bookings missed due to the disruptions. In July, Choice Hotels International confirmed a data breach impacting guest information in its Radisson Hotels Americas chain, originating from a file-transfer system hack, according to AAHOA and media reports. The association said that most impacted franchisees are small business owners, unable to absorb unexpected booking losses. This challenge is amplified by ongoing issues like staffing shortages, which further hinder their recovery efforts. It further emphasized that with franchisor support, hoteliers can improve the guest experience and reduce the risk of disruptive incidents.

BEST WESTERN HOTELS & Resorts is the most recent large hotel company to meet with AAHOA leaders over the association's 12 Points of Fair Franchising. The two parties discussed their ongoing relationship and the needs of the industry. Members of the Best Western team included Larry Cuculic, president and CEO; John Kelly, board chairman; Danny Lafayette, board vice-chairman; Phil Payne, board secretary-treasurer; and board directors Mike Merchant, Ishwar Naran, Viral "Victor" Patel and Stephen Wahrlich, according to AAHOA. Best Western has a portfolio of 19 brands, and approximately 4,500 hotels across all chain scale segments, and it joins G6 Hospitality, parent company for the Motel 6 and Studio 6 brands, in reviewing the 12 points. "Best Western Hotels & Resorts has been a longtime partner of AAHOA - a span of time that includes more than three decades - and we always welcome the opportunity to continue the dialogue for the betterment and prosperity of the entire industry," said Nishant "Neal" Patel, AAHOA chairman. "Our recent meeting underscores how open communication, collaboration, and partnership are key to maintaining a fruitful relationship that benefits both organizations and, ultimately, the industry as a whole."

Phil Norman is executive vice-president of people resources and development for third-party hospitality management company Twenty Four Seven Hotels. Previously, he was chief human resources officer with Canyon Ranch where he operated human resources functions for 1,840 U.S. employees across hotels and cruise ships. Norman will provide oversight for talent management, including leadership development, organizational capability and change management in this newly created role, the company said. He also held similar positions as human resources director at the Homestead, America's oldest resort property dating to 1766, and the Arizona Biltmore Resort & Spa, where he oversaw 1,250 team members, while ensuring safety and building an inclusive environment. "With 35 years of hospitality human resources experience, Phil is the ideal candidate to take over our people resources and development team as well as provide immediate support to our on-property teams," said David Wani, CEO for Twenty Four Seven Hotels. "His performance at both the hotel and corporate levels has been amazing, creating workplaces where every associate is gratified by their work and where they feel they belong. Phil's reputation of aligning systems and processes and his focus on workplace culture create the potential for exceptional stakeholder returns and in turn support the growth of the company."

Katherine Minnock is now director of investments for Noble Investment Group in Atlanta. Owen Berry is the company's new development manager. Both new hires will support the expansion of Noble's investment platform, according to the company, which is led by Mit Shah as CEO. Prior to joining Noble, Minnock was director of development for the U.S. and Asia Pacific at Starwood Capital affiliate SH Hotels & Resorts. Prior to that she held leadership roles at BRE Hotels & Resorts, a Blackstone company, and Hilton. Minnock has a bachelor's degree in hotel administration from Cornell University, where she serves as a board member of the Cornell Hotel Society. In her new role, she will oversee acquisition and development strategies across Noble's investment platforms. "Katie's addition to our team supports Noble's commitment to recruiting top talent as we continue to expand the depth and breadth of our hospitality investment strategies," said Dustin Fisher, Noble's senior vice president.

REAL ESTATE INVESTMENT management firm Noble Investment Group partnered with Host Hotels & Resorts to tap and expand travel, leisure and hospitality opportunities, a statement said. As part of the initiative, Host will invest $150 million as a limited partner in an existing Noble investment vehicle and provide Noble with first-look at select-service and extended-stay hotel opportunities sourced through Host's channels. Host also will become a minority investment partner in Noble's fee-based asset management business, according to Noble's press release. "As we continue to expand our institutional investment management platform, this strategic partnership further augments Noble's ability to develop, source, and execute innovative growth strategies in travel, leisure, and hospitality," said Mit Shah, Noble's CEO. According to the statement, the partnership will combine Noble's operational expertise and development acumen with Host's scale, market insights, data analytics, and breadth of resources. They aim to source differentiated investment strategies including property technology solutions, development, and alternative lodging.

GUJARAT JHM HOTELS, owned by the Rama family along with U.S.-based Auro Hotels, recently signed a memorandum of understanding with the government of Gujarat to develop the JW Marriott Surat Resort & Spa in Surat in the state of Gujarat, India. It is GJHM's third Marriott hotel in the city after the Surat Marriott Hotel and the Courtyard by Marriott Surat. The upcoming property will feature more than 300 guestrooms and villas, according to a joint statement by GJHM and Auro Hotels, according to a release on the Press Trust of India website. "This transformative project, backed by more than $120 million (Rs 1,000 crore) investment, aims to create jobs for 800 individuals, offer crucial infrastructure for the city's growth, and establish Surat as the commercial capital of Gujarat," said D.J. Rama, director of GJHM and president and CEO of Auro Hotels. "Aspiring to be a 'Smart City,' this strategic investment underscores Gujarat JHM's commitment to fostering inclusive development. Surat is poised to emerge as a beacon of urban advancement, seamlessly combining financial strength with technological innovation."

The Indian state of Uttar Pradesh eyes investments of more than $3.9 billion (Rs 32,000 crore) in the hospitality and tourism sector, according to a report published in Business Standard. The investment could create an additional 80,000 accommodation units through hotels and resorts, addressing the room availability deficit. Religious tourism surged post the consecration of the Lord Ram temple in Ayodhya on Jan. 22. Uttar Pradesh anticipates an annual tourist footfall of 850 million by 2028, emphasizing the expansion of hospitality units in tourism hubs like Varanasi, Ayodhya, Prayagraj, and Agra, Business Standard daily reported. "To cater to this increasing demand, the state is looking to create a robust supply of accommodation units with the development of hotels, resorts, and homestays," a government official was quoted as saying in the report.

ELECTRIC VEHICLE CHARGING points are becoming a standard amenity at hotels, akin to the rise of Wi-Fi in the early 2000s. Benefits for the hotel owners and franchisers can include additional revenue, carbon credits as well as attracting guests from the growing number of electric vehicle drivers. A 2022 Green Lodging survey by the American Hotel and Lodging Association revealed a surge in the deployment of EV chargers within the hospitality sector, with 26.6 percent of all U.S. hotels equipped with charging stations. The EV charging facilities are more commonly found at luxury hotels (nearly 90 percent offer them), while only about one in five limited-service hotels provides charging, representing significant growth opportunities. Hotel brands such as Hilton Hotels & Resorts, Marriott International, BWH Hotel Group, IHG Hotels & Resorts, Choice Hotels International, Hyatt Hotel Corp. and G6 Hospitality have prioritized deploying EV charging based on customer preferences. Their franchisees have begun incorporating EV charging infrastructures into their properties. "We've heard from our owners that offering EV charging solutions is increasingly influential for guests when choosing hotels," said Brian McGuiness, IHG's senior vice president of global guest experience. "This is backed by our observation of guests using EVC filters on the IHG One Rewards mobile app and website. Our integrated EV-charger search filter within the IHG One Rewards mobile app allows travelers to easily find properties with EV charging capabilities, empowering them to plan their journeys conveniently and confidently."

Rebecca Trumbo and William Gullion recently joined Greenville-based Auro Hotels as procurement director and vice president of design and construction, respectively. Trumbo previously held procurement roles at Best Western Hotels & Resorts, IHG Hotels & Resorts and Hilton Hotels. Gullion's past positions include president of architecture, design and construction at Virage Creative and vice president of global shared technical services at Hilton Worldwide, Auro said in a statement. "We are excited to welcome Rebecca and William to the Auro Hotels family," said DJ Rama, Auro Hotels' president and CEO. "Their extensive experience and proven track records in the hospitality industry will be invaluable as we continue to drive growth and innovation. We look forward to the significant contributions they will make to our team and the positive impact they will have on our operations and guest experiences."

Red Roof Inn Stroudsburg in Stroudsburg, Pennsylvania, is now open. The owner, 100 Park Ave LLC, led by Urvish Shah, recently invested $500,000 in renovations for the 58-room property situated near the Pocono Mountains. The pet-friendly hotel is in Stroudsburg's entertainment district, close to Shawnee Mountain Ski Area, Camelback Ski Resort, Delaware Water Gap National Recreation Area, Lafayette College, Pocono International Raceway and Jack Frost Ski Resort. Lehigh Valley International Airport is nearby. Two other Red Roof properties recently opened: Red Roof Inn Charlotte-Airport in Charlotte, North Carolina, owned by Shree Shradhaa Saburi LLC, led by Kiran Patel, and Red Roof Inn Doswell-Kings Dominion in Doswell, Virginia, owned by SJ Hotel LLC, led by Nilang Maniarah.

THE UPCOMING SHOW "Grand Indian Hotel," premiering on BBC Player, a BBC Studios streaming service available on Prime Video Channel, on June 14, will depict the 90-year history of Oberoi Hotel & Resorts. The three-part series offers insights into The Oberoi Rajvilas in Jaipur, The Oberoi Udaivilas in Udaipur, Rajasthan, and The Oberoi, New Delhi. The show provides a glimpse into the behind-the-scenes efforts of Oberoi's 90-year history of hospitality, according to BBC Studios. The show is developed by UK-based Voltage TV and distributed by BBC Studios. "Grand Indian Hotel is a first-hand account depicting India's Vibrant culture of 'Atithi Devo Bhava' through the lens of legendary Oberoi Hotels & Resorts, and reflects the great story-telling that is synonymous with BBC Studios," said Stanley Fernandes, BBC Studios' vice president of distribution, South Asia.

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ABOUT 78 PERCENT of global travelers place high quality service above all else when booking a hotel, according to a global survey by IHG Hotels & Resorts' voco hotels. Cleanliness and other basic needs also rank highly, but the way hotel staff approach guests during their stay is very important, and travelers want to feel comfortable, both physically and in themselves. "Just like travel has changed, consumers expectations have too," said Will Yell, VP luxury and upscale conversion and affiliate brands at IHG. "With nearly half of travelers stating they want to be valued as an individual, a one-size-fits-all approach to hotel service no longer resonates with travelers." Travelers also are ready to reconnect post-pandemic, with six out of 10 craving connection, interaction and/or conversation more during their travels, compared to pre-pandemic, the survey said. That leads them to want more connection with hotel staff. "As many as 65 percent of travelers think hotel staff should act in a friendly manner towards guests and half said they want to be able to talk to staff and vice versa in a friendly, conversational manner, rather than overly formal or personal. Nearly half (48 percent) of travelers agree that a friendly, approachable, and personalized experience is more important than ever following the pandemic," the survey said.

HOLIDAY INN EXPRESS brand from IHG Hotels & Resorts has reached a milestone of more than 3,000 hotels across the globe, a statement said. The brand accounts for more than a third of IHG's global pipeline, and nearly 650 properties are expected to open in the coming years. According to the statement, Holiday Inn Express opened 100 new hotels every year and now offers 300,000 rooms in 2100 cities. Columbus, Georgia-based RAM Hotels, owns four Holiday Inn Express properties and Mitesh "Matt" Patel, executive vice president, described it as a power brand. "Holiday Inn express is and has always been a power brand. It performs very well in the markets we own them in," he said. "We always set Hampton as a benchmark for our Holiday Inn Express and tend to drive comparable RevPAR to Hampton Inn brand. Our Holiday Inn Express did very well during the pandemic and recovered within two to three months post pandemic."

CHOICE HOTELS INTERNATIONAL and Wyndham Hotels & Resorts announced the launch of a new brand and a new prototype respectively during the Americas Lodging Investment Summit in Los Angeles this week. Choice bills its Everhome Suites as a new-construction midscale extended-stay brand while Wyndham's Arbor new-build prototype for its Wyndham Garden brand focuses on reducing construction costs. Choice broke ground on the first Everhome Suites in Corona, California, shortly after officially launching the brand. It also has agreements for the development of 13 more of the new brand in Austin, Texas, and Los Angeles, and the company expects the first opening in 2021. Everhome Suites is meant to fill a gap in the extended-stay market, said Patrick Pacious, Choice's president and CEO.

IHG HOTELS & RESORTS hopes to draw more young college graduates to the hospitality field, particularly among historically underrepresented groups, through a new partnership with Clark Atlanta University and Morehouse College in Atlanta. As part of the tie-up, IHG will provide resources to support students' professional development in the hospitality sector and create employment opportunities. The initiative is part of IHG's early-career recruitment program, according to IHG, which also is based in Atlanta. "Our partnerships with Clark Atlanta University and Morehouse College underscore IHG's commitment to supporting the success of future leaders and increasing ethnically and racially diverse talent within our company," said Elie Maalouf, CEO of IHG Americas. "Our goal is to create meaningful engagements that open more doors of opportunity for underrepresented groups. I recently had the pleasure of meeting a few of our summer interns from both schools and it was inspiring to be among a new generation of up-and-coming talent that we hope will soon come back to IHG."

WYNDHAM HOTELS & RESORTS now has a mobile tipping solution for its U.S. and Canadian franchisees, the company said in a statement. Developed by Béné, the platform enables guests to tip hotel team members digitally via their preferred mobile device. According to consulting firm McKinsey, 82 percent of Americans are now using digital payments, Wyndham said in its statement. The trend was accelerated by the pandemic, said Scott Strickland, Wyndham's chief information officer, and he expects it will only continue in the coming years. "Having previously empowered our franchisees to accept digital, contactless payment for stays at their hotels, the next logical step was to find a solution that allows guests to recognize housekeepers, wait staff and other frontline team members in a similar fashion," Strickland said. "This platform does exactly that and at virtually no cost to franchisees."