Hyatt expands partnership with Knowland - 0 views
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asianhospitality on 26 Jul 22HYATT CORP. HAS expanded its relationship with group hospitality analytics firm Knowland, a statement said. The new partnership is aimed at increasing sales, the company said. With this partnership, Hyatt became the first global hotel brand to offer access to the Knowland database through a portfolio-driven program to its properties, the statement added. Hyatt will use Knowland's business tools that provide intelligence within meetings and events booked in its current markets as well as feeder markets. The expanded Knowland relationship standardizes program terms pre-approved for all Hyatt branded hotels, including franchise operators. "At Hyatt, it's important to be nimble in our commitment to providing technology for all of our hotels," said Steve Enselein, senior vice president of events at Hyatt. "Access to Knowland data allows our hotel sales teams to generate topline revenue that can maximize profit through group sales, creating value across our portfolio for hotel owners and operators."