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LOUISVILLE, KENTUCKY'S EVENT volume doubled to 94.9 percent year-over-year in July, according to Knowland. It is Louisville's fifth month in the top five secondary markets this year. Philadelphia led the top 25 markets with 27.7 percent growth, driven by a National Education Association event and several state-level education associations, according to Knowland. Louisville has become a key meetings hub in secondary markets, with an average of 4,935 square feet used and 119 attendees, while Philadelphia averaged 3,066 square feet and 117 attendees, the report said. Secondary markets grew by an average of 6.9 percent, compared to 3.6 percent for the top 25 markets.