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HILTON IS ONE of the largest hotel companies in the world, known usually as parent company to higher end brands, such as Hilton Garden Inn and Canopy by Hilton. Now, the company is moving into the "premium economy" segment with its new brand, Spark. Spark will include several features meant to appeal to owners, according to Hilton, primarily by providing the company's reservation network, business model and commercial engines. It also includes supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key. "Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date," said Alissa Klees, brand leader, Spark by Hilton. "In fact, we already have more than 100 deals in various stages of development across the U.S., with the first properties anticipated to open this year." Each hotel will feature colorful exterior walls and artwork. The public space will feature multi-functional seating, such as communal tables and rocking chairs, for guests to eat breakfast, socialize or work throughout the day. Guest rooms will have practical amenities, including an open closet, in-room refrigerator, multi-purpose work surface and bathroom. To ensure a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, prior to joining Spark by Hilton. The new brand will fill a certain niche, said Matt Schuyler, Hilton's chief brand officer.

THE 3RD EDITION of the Vadilal International Gujarati Film Festival brought the red carpet to the Atlanta area on May 20 to 22. Hundreds of members of the local Gujarati community turned out for the event, which featured appearances from major stars and filmmakers straight from India. IGFF, previously held in Los Angeles and New Jersey, set up this time at the Venture Cinema in Duluth. It's mission, apart from entertainment, is to spread awareness one of India's alternatives to Bollywood. This year's festival includes 14 feature films, such as "21st Tiffin," "Divaswapna," "Dhummas," "Gandhi & Co.," "Dear Father" and "Gujarat nu Gaurav"; two documentary feature films, "Sur Shabdnu Sarnamu" and "Shrimad Rajchandra"; five documentary film, such as "Okhamandal - Ek Anokhu Andolan" and "Gandhi"; a short film, "Roha Fort - Ek Visaraati Viraasat"; and six web series, such as "Benaqaab," "Ghaat" and "Yamraj Calling."

KNOWLAND RECENTLY UPDATED its navigation infrastructure to provide customers with a more intuitive and efficient way to access features. The new horizontal navigation bar, with simple icons and clear descriptions, helps users quickly access actionable insights and drive sales performance, Knowland said in a statement. Knowland said that the update previews a new user platform currently in development. "As the hotel sales models continue to evolve, hotel sales resources have broader market responsibilities and, as a result, less time to actively prospect," said Jeff Bzdawka, Knowland's CEO. "This new navigation is a direct response to these challenges. It is about empowering our users to focus on what matters most: building relationships and driving revenue. By quickly delivering the right information to their fingertips, we free them up for more productive selling time." The horizontal navigation bar features a predictable layout designed to be easier for users to find information quickly. By displaying menu items by category, such as accounts and events, competition, and markets, Knowland enables users to explore various features and functionalities.

AS THE FIRST investment for its recently announced $100 million real estate fund, NewcrestImage has purchased the Magnolia Hotel in downtown Dallas. The company, which is based in Dallas, purchased the historic building from Denver-based Stout Street Hospitality. Opened in 1922 as the headquarters offices for Magnolia Petroleum, the 325-room, 29-floor Magnolia Hotel was the city's first skyscraper and the first high-rise in the United States to have air conditioning. It is listed on the National Register of Historic Places and opened as a luxury boutique hotel in 1999. The hotel is across from the 37-floor world headquarters of AT&T and the $100 million AT&T Discovery District, a shopping, dining and entertainment development. The Discovery District features a 30-foot diameter interactive "walk-in" sculpture and a 104-foot high media wall for watching sports, movies and music events. The hotel features a library, a restaurant, two lounges and 11 meeting rooms, that range from 230 to 3,500 square feet. "Rooted in history and ready to be reinvented for the future - that describes this hotel, and also our entire hospitality industry right now," said Mehul Patel, chairman and CEO of NewcrestImage. "The Magnolia Hotel is an especially relevant and significant opportunity for us because it continues two important corporate commitments - re-energizing downtown Dallas and revitalizing historic buildings."

DD PARTNERS, PEACHTREE Group, and Woodbine Development are collaborating on Embassy Suites Gulf Shores, a resort with a Gulf of Mexico view located in tourism spot in Alabama. DD Partners and Woodbine lead the development and asset management of the 8-story joint venture project, with Peachtree overseeing resort operations. The project is currently in progress and is expected to be completed in the summer of 2025, the companies said in a joint statement. The 8-story property will feature 257 all-suite beachfront guestrooms, along with 13,620 square feet of enclosed meeting and pre-function space, including a 7,800-square-foot ballroom, the statement said. The resort will also feature a 3-story parking garage and 7,618 square feet of leasable retail space.

VISION HOSPITALITY GROUP has broken ground on the upscale AC Hotel Atlanta Perimeter Center in Atlanta. The 156-room hotel is expected to open in 2021. Chattanooga, Tennessee-based Vision Hospitality is led by Mitch Patel, president and CEO. AC Hotel Atlanta Perimeter Center will feature the first rooftop bar in Atlanta's Perimeter Center area. The hotel's library will provide novels for guests and the AC Lounge will be available for work and social gatherings. The hotel also will display a curated collection of art. Nearby are Perimeter Center Mall and offices for State Farm, UPS, The Atlanta Journal-Constitution newspaper and Mercedes Benz USA. Vision Hospitality has 10 hotels in the Atlanta metro area, including the recently refinanced 115-room Marriott Courtyard Duluth Sugarloaf in Duluth, Georgia, and the SpringHill Suites Downtown Atlanta. "The concept behind the AC Hotel Atlanta Perimeter Center is simple but powerful - edit away the unnecessary to allow guests to focus on what is most important to them," Patel said. "I am especially excited to introduce the rooftop bar, which will feature expansive views of Perimeter Center, Buckhead and Midtown."

GEORGIA HOTELIER NAVIN Patel has contracted with Hospitality Ventures Management Group to manage his 111-room boutique Darwin Hotel in Atlanta. HVMG oversaw the complete rebranding and renovation of the hotel. The four-story Darwin is in Atlanta's Old Fourth Ward and features eight individually themed suites and a lobby that displays a collection of local art. It is named after evolutionary biologist Charles Darwin and the themes include the Bar Room, featuring a full bar for entertaining; the Bunk Bed Room, with bunk beds and extra space for families and young adults; and the Audiophile Room, which includes a turntable and access to the hotel's vinyl music library. Navin Patel and his two sons, Shyam and Sagar, purchased the property in 2016. "We hope to showcase the best of what Atlanta has to offer," Navin Patel said. "This hotel is a love letter to our ever-changing city and pays homage to its history. Being in the heart of a large metropolitan city creates opportunities for artists, businesspeople, world travelers and people from all walks of life to all unite in our space."

IHG HOTELS & RESORTS recently introduced new prototype options for its three suites brands - Staybridge Suites, Candlewood Suites, and Atwell Suites - focusing on space and efficiency while maintaining key features from current designs. These prototypes are scheduled to be available by the second quarter of 2024, with the first properties featuring them expected to open as early as 2025, IHG said in a statement. Initially, the prototype designs will only be accessible to U.S. properties, with the possibility of future adoption in Canada, the Caribbean, and Latin America. "IHG continues to build on our nearly three decades of leadership in the extended-stay and suites space by evolving our prototype designs to increase owner value while offering the spaces and amenities short- and long-term travelers value most," said Kevin Schramm, IHG's senior vice president for development, mainstream brands, U.S. and Canada. "Our new concepts reflect guest and owner feedback, and enable new and existing owners to deliver our modern suite experiences-in various forms-to more markets without compromising consistency or quality."

Best Western North Side Inn in Wichita Falls and Best Western SeaWorld San Antonio are now open in Texas. The North Side Inn, owned by Nitin Chanana, offers 94 guestrooms, while the San Antonio property, owned by Aman Patel, features 70 guestrooms and 12 suites, Best Western said in a statement. "After a complete renovation, we are excited to welcome guests to our hotel, with recent updates that keep both leisure and business travelers in mind," said Harry Patel, Best Western North Side Inn's general manager. "With our convenient location that provides quick access to the best of Wichita Falls, the Best Western North Side Inn offers something for everyone." The North Side Inn features a fitness center, a meeting room for up to 25 people, business center services, and an outdoor lounge, Best Western said. The hotel is located near Sheppard Air Force Base, downtown Wichita Falls, the Wichita Falls Multi-Purpose Event Center, and Midwestern State University.

KNOWLAND, A HOSPITALITY data-as-a-service provider, recently integrated a sub-market filter into its search and dashboard functions, adding to its market snapshot and new-to-market capabilities. This new feature enables precise filtering down to the sub-market level within larger markets, identifying localized opportunities, Knowland said in a statement. "To stay agile in this competitive industry, hotel sellers must be savvy about community activity," said Jeff Bzdawka, Knowland's CEO. "With this localized market view, they see opportunities in their immediate area rather than sifting through broad datasets. We continue to innovate our platform with new features and functionalities to help sales teams excel in account-based selling and automate the sales process for better outcomes." Hotel sales teams rely on detailed data analytics for sourcing new business, Knowland said. The sub-market filter provides accessible metrics on top neighborhoods, aiding teams in adopting an account-based selling approach.

MainStay Suites Chesapeake in Chesapeake, Virginia, is now open. The three-story, 77-room property, owned by Ray Patel, is the first new-construction hotel to feature Choice Hotels' proprietary "Lobby in a Box" and "Kitchen in a Box" packages for extended-stay customers. It features a multi-functional lobby with a marketplace for meals, travel items and flexible seating, while enabling easy installation of in-room kitchens, Choice said in a statement. "Choice Hotels' packages have helped us add efficiency and value to this newly built property and elevate the extended-stay experience for our guests," said Patel. "From the on-the-go marketplace to the multi-use lobby to in-room kitchens, these innovations create a functional experience tailored to travelers in the Chesapeake market."

HomeTowne Studios Tampa - Airport is now open in Tampa, Florida. The 124-room hotel will be operated by Dhruv Management, led by President and CEO Vijay Patel, and was developed by Dhruv Development, headed by CEO Amit Patel. "The HomeTowne Studios Tampa - Airport is the first in the brand to feature the new prototype, which sets new standards for updated guestroom aesthetics as well as improved operational efficiency," said Zack Gharib, Red Roof's president. "Guests in central Florida have the opportunity to experience a new kind of economy extended-stay lodging-one that also meets the needs of the franchising community and of which we can all be proud." The hotel is near Zoo Tampa at Lowry Park, Egypt Lake-Leto, the Florida Aquarium, Historic Tampa Gulf Coast Railroad Trestle Bridge and the Museum of Science and Industry. It features a business center and other amenities.

HOSPITALITY SOFTWARE FIRM Actabl recently introduced new bundled offerings designed to address hotels' operational efficiency, profitability and workflow management. The bundles include features from its integrated solutions-ProfitSword, Hotel Effectiveness, Alice and Transcendent-providing solutions for business intelligence, labor management and operations and CapEx, Actabl said in a statement. "We are thrilled to unveil our new bundled solutions, which mark a significant evolution in how we deliver value to our customers," said Jason Luo, Actabl's chief revenue officer. "We've thoughtfully crafted our offerings to meet the unique needs of properties and management groups of all sizes, providing a comprehensive, scalable, and flexible approach to hotel management." The new bundles are marketed to hotel management companies in three tiers: the Base Bundle, providing essential tools for foundational needs; the Advanced Bundle, offering enhanced features for more complex management requirements; and the Premier Bundle, delivering comprehensive, customizable solutions for those seeking to maximize the Actabl platform.

CHOICE HOTELS INTERNATIONAL recently launched its 2025 global marketing campaign, "Check Into More," focused on maximizing stays by enhancing guest experiences and brand loyalty across its 22 brands. The campaign features actor and writer Keegan-Michael Key for the second consecutive year as the "Vacation Maximization-er," guiding travelers to make the most of their stays with Choice Hotels. The campaign, based on research showing 95 percent of U.S. travelers seek unique experiences, features six 30- or 15-second ad spots airing on TV and digital channels through 2025, Choice said in a statement. "Over the last few years, we've seen a significant cultural shift in people booking travel based on what they want to experience, not just where they want to go," said Noha Abdalla, Choice Hotels' chief marketing officer. "With over 7,500 properties at different price points ranging from full-service upscale hotels with on-site restaurants and bars, to ubiquitous select-service hotels, all connected through a benefit-rich rewards program, we're empowering our guests to unlock more opportunities for connection and exploration."

The US Navy's variant of the F-35 Lightning II Joint Strike Fighter has successfully completed its first-ever landing on an aircraft carrier, marking a major milestone for the programme. Two F-35C aircraft landed on the USS Nimitz off the coast of San Diego, California, as part of the fifth-generation fighter's initial at-sea testing phase.

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