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Beth Barris is the new executive vice president of sales and marketing for ELEVAT3, a revenue management consultancy led by Nilesh Patel as founder and partner. The company recently launched a new sales and marketing division to offer tailored branding solutions for hoteliers. Before joining ELEVAT3, Barris was chief sales officer at Barris Hospitality Consultancy, where she worked with hotel sales and marketing teams, owners and management companies to increase sales revenues and market share. She previously held various roles at Marshall Hotels & Resorts, including executive vice president of sales and marketing. The company combined its revenue management and sales and marketing divisions to provide a collaborative approach, ELEVAT3 said in a statement. The sales and marketing team provides services from full sales to market-plan development and prospecting, enhancing revenue management capabilities, the statement said. While clients can choose either service, both teams are designed to work together for branded and independent hotels.