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CHOICE HOTELS INTERNATIONAL recently relaunched Radisson Individuals in the Americas as an upper-upscale soft brand targeting full-service, boutique and independent hotels. This is the first time the brand is offered to owners since Choice's 2022 acquisition of Radisson Hotels Americas. The launch marks the company's expansion into the upscale and upper-upscale segments, Choice said in a statement. "Choice is a different company today than we were just a few years ago," said Patrick Pacious, Choice's president and CEO. "We've seen strong interest in our upscale and upper-upscale brands, including Radisson, Radisson Blu, Radisson Red, Ascend Hotel Collection and Cambria. This reflects the strategic investments we've made to provide value to developers looking to grow in these segments." Radisson Individuals is one of the fastest-growing soft brands globally, with more than 30 properties opened since 2020, including 15 franchised by Choice in the Americas, the statement said.

CHOICE HOTELS INTERNATIONAL is working with Westgate Resorts to make 21 properties bookable on choicehotels.com, with reservations available using Choice Privileges points. The hotels will join Choice's upscale portfolio, including Radisson, Cambria and Ascend Hotel Collection. Westgate amenities include Treasure Cove Water Park at Westgate Lakes Resort & Spa in Orlando, horseback rides at Westgate River Ranch Resort & Rodeo in River Ranch, Florida, and ski-in, ski-out access at Westgate Park City Resort & Spa in Park City, Utah, the companies said in a joint statement. "We're excited to collaborate with Westgate Resorts, offering travelers and more than 68 million Choice Privileges members a broad range of hotel options," said Noha Abdalla, Choice's chief marketing officer. "The addition of these properties strengthens our commitment to diverse travel experiences, while providing members more ways to use their points and maximize rewards."

THE WINDSOR HOTEL in Americus, Georgia, a boutique hotel owned by Edgewater Group LLC, has joined Choice Hotels International's Ascend Hotel Collection. The historical building recently underwent a multi-year renovation. Edgewater is led by founding partners Ketan Vora and Robert Brier. Originally built in 1892, the 53-room, the five-story Victorian-style Windsor features a tower and turret, balconies, and a three-story open atrium lobby, according to Choice. It occupies nearly an entire city block and was the site of numerous balls and celebrations. The Windsor closed in 1972 and underwent extensive renovations in 1991, 2010 and most recently in 2019. Nearby attractions are The Plains Depot, the Jimmy Carter Peanut of Plains statue, Civil War prison Andersonville National Historic Site and the Drummer Boy Civil War Museum. Former President Jimmy Carter and his wife spent the night at the hotel in 2002. Hotel amenities include a fitness center, two on-site restaurants and bars and a veranda.