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APPROXIMATELY 72 PERCENT of Americans are set to either maintain or increase their hotel stays in 2024 compared to 2023, according to a recent survey by American Hotel & Lodging Association. Over the next four months, around 53 percent plan overnight leisure travel, and 32 percent anticipate overnight business travel. Moreover, hotels continue to be the preferred lodging choice, with 71 percent of likely business travelers and 50 percent of likely leisure travelers favoring them. Despite a positive outlook for hoteliers, the survey, commissioned by AHLA and conducted by Morning Consult, found that inflation is preventing hotels and other travel-related businesses from reaching their full potential. Americans favor hotel stays Approximately 51 percent of respondents plan overnight travel for a family trip in the next four months, with 39 percent expressing a likelihood to stay in a hotel, the survey said. For a romantic getaway, around 38 percent are likely to travel overnight, of which 60 percent anticipate staying in a hotel.

THE RECOVERY MAY be under way, but most of the top U.S. markets, 21 out of 25, remain at a recession or depression level, according to a report from the American Hotel & Lodging Association. Urban markets are in worst shape, with most still in a "depression cycle." The overall U.S. hotel industry remains in a "recession," according to AHLA's report citing STR data. The difficulty for urban markets is that they depend substantially on business from events and group meetings. Room revenue was down 52 percent in May compared to May 2019. New York City, for example, is still in a depression with nearly 200 hotels in the city closed due to the pandemic, taking with them 42,030 rooms, one-third of the city's supplies. Leisure travel is currently driving the recovery, but business and group travel, the industry's largest source of revenue, will take longer to recover. Current forecasts show that segment returning to 2019 levels in 2023 or 2024. Several major events, conventions and business meetings have already been canceled or postponed until at least 2022.

PEACHTREE GROUP RECENTLY introduced new branding, logo and tagline, "Guided by Intuition, Grounded by Expertise." The branding update aims to project the company's integrated investment strategies and service platforms. This change consolidates the company's varied brand portfolio, renaming Stonehill as Peachtree Group Credit and Peachtree Hospitality Management as Peachtree Group Hospitality Management, the company said in a statement. "The new branding has given us a competitive edge in attracting top-tier talent, ensuring a consistent influx of the best minds and skills to navigate an ever-changing business landscape," said Greg Friedman, CEO and managing principal of Peachtree Group. "Moreover, our strategic branding approach, aimed at consolidating our diverse range of businesses, is poised to unleash even greater untapped potential within our investment platform. This platform, already proven in its value in the hospitality sector, has played a pivotal role in our expansion and diversification into other real estate sectors and ventures."

THE AMERICAN HOTEL and Lodging Association is collaborating with information services and event company Questex to produce "The Hospitality Show." It will have sessions from expert speakers, an exhibit hall, personalized business matchmaking as well as a host of other networking opportunities, according to AHLA. AHLA will hold the show from June 27 to 29, 2023, at The Venetian hotel and casino in Las Vegas. All industry stakeholders are expected to attend the three-day event. "As the single entity representing the entire hotel industry, we at AHLA recognize the need to annually bring together our most important voices and respected leaders," said Chip Rogers, AHLA president and CEO. "The Hospitality Show will be a completely new hospitality event experience - a one-stop-shop for the hospitality industry to meet, learn and do business with stakeholders from other businesses that are key to our operations. We intend to make THE SHOW the most important hotel event of the year and are excited to partner with Questex to make this happen."

Matthew Hostetler, chief development officer at Red Roof, has been operating outside his wheelhouse for about 18 years now. In this installment of Asian Hospitality's Leadership Series, he explains how he does it all with a smile on his face. Hostetler was at the Hunter Hotel Conference in March in Atlanta when he took time to talk about his history in the hotel business along with the current status of Red Roof. Topics also included AAHOA's 12 Points of Fair Franchising, the company's preparations for possible economic headwinds this year and the success of Red Roof's newest brand. Same job, different industry In 2002, Hostetler was recruited by Cendant Hotel Group, which is now Wyndham Hotel Group, to conduct franchise sales under Phil Hugh, who was at that time senior vice president for franchise sales. That was when he stepped out of his comfort zone. "I said yes to an opportunity that was way, in sales was not outside of my wheelhouse, but outside of my industry," Hostetler said. "I was in transportation for 15 years before that. So yeah, that definitely outside the wheelhouse." In 2014, he joined Red Roof as the senior vice president of development, again working under Hugh. In 2020, when Hugh left the company, Hostetler became chief development officer. Now he's settled into the job. "I love the hotel business. I love hospitality. I love the people in this business, how they are so entrepreneurial," Hostetler said. But there's also so people oriented as well. That's what attracts talent so much right? Hospitality. Everyone has a smile on their face most of the time."

BWH HOTEL GROUP has announced the recipients of the first ever David and Louise Kong Legacy Scholarship. The scholarship grants financial assistance to individuals associated with Best Western Hotels & Resorts. The four winners are Alexis Heichman of Eagle, Ashley Hernandez, of Patterson, and Phoenix residents Katerina Rose Levendi and Kayla McMahon, the group said in a statement. They will receive $12,000 as part of funding. Heichman will begin her journalism studies at Arizona State University this fall. She wants to be a travel, cultural or sports correspondent. Hernandez will continue her bachelor's degree studies in hotel and hospitality management. She is currently the general manager of the Best Western Plus Villa Del Lago Inn. Levendi now studies business at Paradise Valley Community College and wants to become a human resources manager. McMahon will start studying business administration and management at Arizona State University this fall. Her career interests is in family law and business. The scholarship is given to member hoteliers or their children, hotel staff or their children, and corporate associates or their children, the statement added.

THE U.S. TRAVEL Association led a delegation of 11 travel industry leaders to U.S. Deputy Secretary of Commerce Don Graves on March 8 to discuss promoting safe business and professional travel to help recovery post COVID-19. Travel leaders also demanded additional H-2B, J-1 and other temporary work visas available to meet seasonal workforce During the roundtable, Graves voiced his support for the travel industry, saying the Commerce Department will bring "all tools to the table" to help overcome obstacles that remain to the normal resumption of business travel, a statement said. They discussed the reentry of urban office workers and its correlation to the restart of business travel as well as opportunities to attract global meetings, conventions and exhibitions to the country.

U.S. HOTEL REVPAR is expected to grow steadily in 2024, driven by improving group business, inbound international travel, and traditional transient business demand, according to CBRE. This follows a strong performance in 2023 that muted the new forecast in some areas. The research firm forecasted a 3 percent increase in RevPAR growth in 2024, with occupancy improving by 45 basis points and ADR increasing by 2.3 percent. It indicates ongoing recovery of the lodging industry, with RevPAR in 2024 expected to surpass 2019 levels by 13.2 percent, CBRE Hotels said in a statement. CBRE's baseline forecast expects 1.6 percent GDP growth and 2.5 percent average inflation in 2024. Given the strong correlation between GDP and RevPAR growth, the economy's strength will directly impact the lodging industry's performance, the statement said. "We expect RevPAR growth to be slower in the first quarter due to last year's strong performance, but to reach its peak in the third quarter driven by the influx of inbound international travelers during the busy summer season," said Rachael Rothman, CBRE's head of hotel research and data analytics. "Urban and airport locations should particularly benefit from group and inbound international travel, as well as the normalization of leisure travel."

1. Introduction to Commercial Refrigeration: Commercial refrigeration systems have evolved into sophisticated technologies that serve a multitude of industries. From preserving perishable foods to storing temperature-sensitive pharmaceuticals, these systems play a vital role in modern business operations. The versatility of commercial refrigeration extends beyond conventional cooling needs, catering to diverse applications with precision and efficiency. As businesses strive for sustainability and efficiency, the demand for innovative refrigeration solutions continues to rise. In this article, we explore the multifaceted nature of commercial refrigeration and its far-reaching impact across industries. Asian Hospitality 2. Diverse Applications: The applications of commercial refrigeration span across various sectors, including hospitality, healthcare, retail, and agriculture. In the food industry, refrigeration is essential for maintaining the freshness and safety of perishable goods throughout the supply chain. Beyond food storage, commercial refrigeration is instrumental in preserving the efficacy of pharmaceuticals and vaccines, ensuring compliance with stringent storage requirements. Moreover, industries such as manufacturing, and laboratories rely on precise temperature control for storing sensitive materials and conducting experiments. The versatility of commercial refrigeration enables businesses to adapt to evolving needs and regulations while maintaining optimal conditions for their products.

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IT'S BEEN SIX decades of keeping the light on for guests by Motel 6. To mark the occasion, the economy brand is thanking its team members, owners and guests, with plans to stick to the same business model for the next 60 years. Motel 6 began in 1962 in Santa Barbara, California, for just $6 a night in keeping with the philosophy of providing affordable, clean and comfortable lodging, according to the company. Since then, the brand, owned by G6 Hospitality, has followed a strategic development plan that has led it to expand more than 1,400 Motel 6 and Studio 6 locations throughout the U.S. and Canada, said Rob Palleschi, G6 CEO, in a video for the June 25 anniversary. "Years later, our value proposition remains rooted in the same belief, that everyone has the right to travel," Palleschi said. "As we look to the next 60 years, I want to thank every team member and owner for their dedication to our brand."

PHILADELPHIA-BASED HOVR, a website content delivery software, recently launched its generative AI product, "Suggestions," and mobile experience, "Pathways," to boost business engagement and conversion rates through strategic video delivery. The software analyzes website dynamics and user behavior, providing actionable insights using machine-learning algorithms, Hovr said in a statement. "This generative AI feature marks an important leap forward for digital marketers and website managers," said Jason Craparo, Hovr's CEO. "By harnessing the power of AI, we are empowering businesses to significantly enhance their website outcomes, instantly and effortlessly. Utilizing advanced artificial intelligence capabilities, we can streamline processes that originally took hours down to seconds. Equally importantly, the products allow guests to engage with booking websites in a unique, novel way. These products have the potential to revolutionize the booking process."

THE HISTORY OF Indian immigrants in the U.S. could fill several books, but Mahendra Doshi has captured a core aspect of it with his book "Surat to San Francisco: How the Patels from Gujarat Established the Hotel Business in California 1942-1960." The book is, as the title says, the story of the individuals who first left their home for a roundabout journey to the American Dream. Doshi is journalist in San Jose, California, not a businessman himself, but he is originally from Vadia in the Indian state of Gujarat. His family moved to Calcutta in West Bengal where Doshi earned degrees from Presidency College and the University of Calcutta before moving to the U.S. in 1967 and eventual graduated with a master's degree from the University of Nevada, Reno. "I have never even thought of business. I had a degree in journalism and I did marketing work for General Motors. That's where I made my living for 30 years," Doshi said. "At the same time, I pursued my journalistic impulses. I wrote for mostly all those ethnic papers, Indian ethnic papers like India Times of Chicago and India West and India Post." Doshi also published two "Who's Who among Indians" lists in 1976 and 1981. That whet his appetite for exploring his people's history.

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AAHOA RELEASED ITS updated resource guide for member franchisees. The updates reflect the current business landscape and the long-term, mutually beneficial relationship between industry franchisors and franchisees. AAHOA's 12 Points of Fair Franchising is officially titled "An Educational Primer: A Best-Practice Approach to Designing, Developing, and Implementing Best-in-class, Mutually Beneficial Franchise Systems." The importance of franchise relations was highlighted last year when several hotel owners filed lawsuits against InterContinental Hotels Group regarding what they call the company's retaliatory actions against franchisees who complain. "Because of the changing business environment post-COVID-19 and the ever-evolving need to educate our members, it was time for AAHOA to revisit the 12 Points and review them carefully to ensure that they're relevant and reflective of industry changes and evolution," said Vinay Patel, AAHOA chairman. "AAHOA created the 12 Points of Fair Franchising Ad Hoc Committee, which was tasked with recommending revisions to the 12 Points of Fair Franchising. With the help, support, and input of the 12 Points of Fair Franchising Ad Hoc Committee and the AAHOA Board of Directors, we're releasing the updated 12 Points of Fair Franchising," he added.

IN 2020 AND 2021, U.S. hotel operators did a praiseworthy job controlling expenses to offset the significant declines in revenue. Based on data from CBRE's Trends in the Hotel Industry survey of annual operating statements from thousands of properties across the U.S., not only have we seen a reduction in the variable expenses associated with the drop in business volume (i.e., occupied rooms, restaurant covers), but also in cuts among what were previously thought to be fixed expenses. During this time period, insurance costs were out of operators' control. Per the 11th edition of the Uniform System of Accounts for the Lodging Industry (USALI), insurance expenditures are classified as a non-operating expense and reported on the summary operating statement below gross operating profits. The insurance expense line item includes property insurance for building, contents, and business income from all perils, as well as general liability and excess liability insurance. The insurance expense category does not include workers compensation insurance, which is allocated to the operated and undistributed departments. To analyze recent changes in hotel insurance costs, and the factors that influence those changes, we examined the operating statements of 3,156 U.S. hotels that reported insurance expenses for the Trends survey each year from 2015 through 2021 (estimated). The following paragraphs summarize the findings from our analysis.

Stuckey also worked for ShawContract where he directed that company's partnership with AAHOA. He also worked for InterContinental Hotels Group. "[Stuckey] brings substantial experience to his position and a sound strategic vision for the association's important business development work. He has an exceptional understanding of our members and the hospitality industry," said Cecil Staton, AAHOA president and CEO. Now is an important moment in the hospitality industry, Stuckey said. "AAHOA, its members, and industry partners have always been an important part of my hospitality career, including working and consulting directly with members," he said. "Feedback, partnership, growth, and innovation will be my mantra as we look to grow our value and connection with AAHOA members and industry partners, carrying out AAHOA's 2021-2023 Strategic Plan, and continuing down the road to recovery for the entire AAHOA community."

THE NEW JERSEY legislature has passed legislation that will place new requirements regarding employees when a hotel changes hands. Hospitality and business associations are objecting to the law, saying it will hinder hotels' recovering in the state. Assembly Bill 6246 will, among other things, require new owners of a hotel to keep all employees on staff for at least 90 days after the purchase without reducing their wages or benefits. The bills also would require the previous owners to provide a list of all employees' names, addresses, hiring dates, phone numbers, wage rates and employment classifications at least 30 days before the change in control, according to the legislation. It also sets terms for how the new owners can reduce staff if necessary during the retention period as well as how violations of the law should be addressed. The proposed law is well intended, but flawed, Ray Cantor, vice president of government affairs for the New Jersey Business & Industry Association told Center Square newspaper.

MORE THAN EIGHT in ten hotels in the U.S. experienced difficulties in operations due to supply chain disruptions, according to a survey. Nearly three in four hotel operators say the disruptions are negatively impacting their business revenue. The American Hotel & Lodging Association conducted the survey among more than 500 AHLA members during Nov. 8 to 22. More than half, 52 percent, of respondents said that the problem became worse over the past three months, and 74 percent said supply chain issues are having a negative impact on business revenue. The impact on operations could have repercussions for employment, underscoring the need for targeted federal relief for hotel employees, such as the Save Hotel Jobs Act, according to AHLA. "Hotels have a complex supply chain that requires regular procurement of a wide range of goods and services each day. And whether it's production backups or shipping delays, supply chain disruptions are compounding hotels' existing problems and increasing operating costs during an already tough time," said Chip Rogers, president and CEO of AHLA. "This survey highlights just how widespread these challenges are for hoteliers. That's why now is the time for Congress to pass the Save Hotel Jobs Act, so hotel employees can get the relief they need during these difficult times."