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MORE THAN TWO-THIRDS of hotels are struggling with staffing shortages, leading hoteliers to offer increased pay and a variety of incentives to attract and retain talent, according to a new survey conducted by the American Hotel & Lodging Association. In response, AHLA is calling on Congress to take action. Around 82 percent of respondents have increased wages in the last six months, reaching a record high average for hotels in December 2023, according to the survey. Additionally, 59 percent are offering greater flexibility with hours, and 33 percent are expanding benefits. Despite these efforts, 72 percent said they are still unable to fill open positions. Approximately 67 percent of survey respondents reported a staffing shortage, with 12 percent describing it as "severely understaffed," impacting their operations, the survey said. Housekeeping emerges as the most critical need, cited by 48 percent as their top hiring priority. These figures mark an improvement from May 2023 when 82 percent reported staffing shortages.

THE COVID-19 PANDEMIC may be waning, but other factors are leading many people to stay home this holiday season, according to a survey commissioned by the American Hotel & Lodging Association and conducted by Morning Consult. High gas prices are a major reason given for opting out of Thanksgiving and Christmas journeys. AHLA's survey found that only 29 percent of Americans are likely to travel for Thanksgiving and 33 percent are likely to travel for Christmas. That is still a 21 percent and 24 percent increase respectively from 2020. The survey questioned 2,200 adults between Oct. 30 to Nov. 1. "While vaccines have helped travelers feel more comfortable, rising gas prices and continued concerns about the pandemic are making many Americans hesitant to travel during the holidays," said Chip Rogers, AHLA's president and CEO. "Despite a slight expected uptick in holiday travel this year, hotels will continue to face economic fallout from the pandemic, underscoring the need for targeted federal relief, such as the Save Hotel Jobs Act, to support the industry and its workforce until travel fully returns." Most of those who do plan to travel, 68 percent of Thanksgiving travelers and 64 percent of Christmas travelers, will be driving, the survey found. For Thanksgiving,11 percent plan to fly while 14 percent will take to the skyways for Christmas.

WORKFORCE MANAGEMENT SOFTWARE can help hotels better deal their reduced workforce, according to a white paper from Unifocus. The paper examines the persistent labor shortage in the hotel industry, while outlining strategies for operators to adapt for sustained efficiency and profitability. The white paper, titled 'The hotelier's definitive guide to success amid staffing shortages,' offers strategies for cost control, optimizing staffing, and reducing turnover to create a sustainable and predictable operational framework, Unifocus said in a statement. It gives insights into lessons drawn from the gig economy, strategies for upholding service excellence with fewer available workers, and means to assess the sustained advantages of these approaches. Roughly 92 percent of hotels experiencing staffing shortages despite job growth in the second quarter of 2023, Unifocus said.