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In our exclusive Leadership Series interview, Pat Pacious, president and CEO of Choice Hotels International, reflects on his organization's relationship with AAHOA, his opposition to the proposed New Jersey State legislation on fair franchising and why Asian hoteliers are still important to the company. In the end, he said, it's about keeping state governments out of a dialogue that should be held between franchisers and their franchisees regarding subjects such as selling loyalty points and revenue from preferred vender programs. Pacious also discussed other key topics in the conflict between AAHOA and several large hotel companies, including Choice as well as Marriott International. Also in the interview, held at Choice's recent 67th Owner & Franchisee Convention in Las Vegas, Pacious discusses topics addressed at the convention, such as Choice's recent acquisition of Radisson Hotels Americas. He also comments on the company's offering to current and future franchisees and the importance of Asian American owners. 'This is not about fair franchising' In February, Choice announced it would "pause its partnership" with AAHOA, according to an alert to AAHOA members. AAHOA said Choice's decision came in response to AAHOA's 12 Points of Fair Franchising and its public support for New Jersey Assembly Bill A1958, which would make changes to the New Jersey Franchise Practices Act. Prior to Choice's action, Marriott had announced it was withdrawing its support for AAHOA for the same reason, and both companies chose not to attend the 2023 AAHOA Conference and Trade Show in Los Angeles in early April. Other companies, including Hilton and IHG Hotels & Resorts, also did not attend.

MARRIOTT INTERNATIONAL IS withdrawing its support for AAHOA in opposition to the association's 12 Points of Fair Franchising, according to an alert to AAHOA members. Indications of the split began in July, when a letter to this effect was circulated but not confirmed, and AAHOA said its efforts to make the situation right in the meantime have failed. The AAHOA member alert also said Marriott had expressed opposition to AAHOA's support for legislation proposed last year in the New Jersey legislature that would strengthen protections for franchise businesses in the state, including hotels. In its alert, attributed to Neal Patel, chairman of AAHOA, said most hotel franchisers did not take issue with the association's support for the New Jersey legislation nor the 12 Points. "Many of our other hotel brand partners have taken an open-minded and collaborative approach to fair franchising. We appreciate their willingness to work together to ensure better outcomes for AAHOA members, the industry, and hotel customers," Patel said. "However, we wanted to inform you that Marriott International - one of our longtime brand partners - has decided to take a different position."

A LETTER APPEARING to be from Marriott International stating that the company was "re-evaluating" its official relationship with AAHOA over the association's new stance on franchise relations is causing some disruption on social media. Marriott and AAHOA have not responded to repeated requests for comment on the letter, but in an email to members AAHOA Chairman Neal Patel said the letter is a draft and the company and association are still in negotiations. The letter specifically cites AAHOA's request that the company reassess its franchising policies in light of AAHOA's recently released "12 Points of Fair Franchising." Also, it mentions AAHOA's support for New Jersey's proposed Assembly Bill 1958 that would make changes to the New Jersey Franchise Practices Act similar to the guidelines laid out in the 12 Points. "Ultimately, Marriott cannot support, either by endorsement and/or financially, any organization that is in direct opposition to our business model and interests," Marriott said in the letter. "We believe quite strongly that the longstanding relationship between Marriott and AAHOA has proven to be mutually beneficial, and we are deeply saddened that AAHOA has chosen to pivot its stance on these key issues in a way that is decidedly anti-franchising and anti-Marriott (especially since, as the AAHOA leadership shared with us in a recent meeting, neither AAHOA's leaders nor its members have any material issues with Marriott's approach to franchising or to our franchisees)."

A NEW JERSEY bill that will reform the franchise business model in that state took another step forward today, moving from the Assembly to the Senate, and supporters, including AAHOA, expect it to become law this year. However, the American Hotel & Lodging Association has come out in opposition to the law, saying it would "undermine the foundation of hotel franchising." New Jersey Assembly Bill A1958 would make changes to the New Jersey Franchise Practices Act. AAHOA has been supporting the bill, saying it mirrors several concerns included in its 12 Points of Fair Franchising. Specifically, it would reform rules for mandated vendors, rebates, loyalty programs and new fees, AAHOA said in a statement. "New Jersey has long been a state with a strong entrepreneurial culture that has been welcoming to immigrants, including many AAHOA members," said AAHOA Chairman Bharat Patel. "The state Assembly recognized that and took a step toward making New Jersey a better place for small businesses with today's vote to advance fair franchising principles. New Jersey can be an example to the nation for supporting franchising practices that allow hotel owners to achieve the American dream." AAHOA supports the preference of certified women-owned, minority-owned and veteran-owned businesses to serve as the mandated and preferred vendors for the franchise business model.

THE NEW YORK City Council passed the controversial Safe Hotels Act, also known as Intro. 991, on Wednesday, despite strong opposition from industry groups like AAHOA and the American Hotel & Lodging Association. The council's Committee on Consumer and Worker Protection approved the bill, requiring hotel operators to obtain a license to operate in New York City. The associations argued that the bill, introduced by Councilwoman Julie Menin on July 18, will have a damaging impact on New York's hotels and economy, particularly minority-owned businesses. AAHOA said the revisions made during the legislative process fail to address industry concerns. "While we acknowledge the passage of the Safe Hotels Act and the attempt to accommodate smaller properties, this revision still falls short of addressing our broader concerns with the legislation. Hoteliers of all sizes deserve the flexibility to manage their operations effectively to ensure efficiency and guest satisfaction," said Miraj Patel, AAHOA chairman. "The unintended consequences of this act will disproportionately affect minority-owned businesses, stifling entrepreneurship and innovation in the hospitality sector."

DESPITE SOME REVISIONS, the American Hotel & Lodging Association, AAHOA and the NYC Minority Hotel Association remain opposed to New York City's hotel licensing bill, citing concerns about significant economic harm to small, family-owned, immigrant and minority-owned businesses. However, the Hotel Association of New York City dropped its opposition after securing changes to the bill, which requires operators to obtain a license. New York City Councilwoman Julie Menin's original bill faced strong backlash from operators, who argued that the measure, presented as a way to address unsafe and unsanitary conditions, was actually intended to favor unionized hotels. A hearing on the bill is set for Oct. 9, with a positive deal paving the way for its passage. "We are thrilled to announce major progress on an agreement for the Safe Hotels Act! We will be hearing the bill on Oct. 9 and look forward to a productive hearing," Menin wrote on X. In July, Menin promoted her bill as a measure to crack down on crime in hotels.

NEW YORK CITY Mayor Eric Adams signed the Safe Hotels Act on Nov. 4, requiring hotels across the five boroughs to obtain operating licenses. The act, sponsored by City Council Member Julie Menin, faced opposition from industry groups like AAHOA and the American Hotel and Lodging Association and was revised twice before passing. The new law, also called Intro. 0991, establishes stricter standards on safety, staffing, cleaning and licensing to enforce protections for workers and guests, according to the mayor's office. "Our top priority from day one has been to keep people safe, and that includes protecting workers and tourists at our city's hotels," Adams said. "That's why we are expanding protections for the working-class New Yorkers who run our hotels and the guests who use them. The Safe Hotels Act ensures our hotels are safe, healthy, and clean, enabling our tourism industry to thrive and create jobs. This is a win for working people, the tourism and hotel industry, and all New Yorkers."

PRESIDENT-ELECT DONALD TRUMP joined billionaire Tesla founder Elon Musk in supporting the H-1B visa program despite opposition from some of Trump's base. Meanwhile, hotel associations, including AAHOA and the American Hotel & Lodging Association are pushing to replace the 66,000 annual cap on H-2B visas with a needs-based system. Trump, who restricted H-1B visas during his first term, told The New York Post that he now supports the program. "I have many H-1B visas on my properties. I've been a believer in H-1B. I have used it many times. It's a great program," he said. Despite his statement, Trump has rarely utilized the H-1B program, which allows skilled workers, such as engineers, to work in the U.S. for up to six years. Instead, his companies have frequently relied on the H-2B visa program for unskilled workers, such as gardeners and housekeepers, and the H-2A program for agricultural workers. These visas allow stays of up to 10 months.

MORE THAN SEVEN in 10 Americans would be deterred from booking a hotel room in Los Angeles if hotels there are forced to house homeless people next to paying guests, according to a recent poll by American Hotel & Lodging Association. The survey was released as the city of Los Angel considers a proposed ordinance that would require hotels to house homeless individuals alongside paying guests, a change opposed by AHLA and AAHOA. Los Angeles residents will vote in March 2024 on the ballot initiative proposed by Unite Here, a labor union representing L.A.-area hotel workers. The AHLA study highlighted the significant impact such a policy would have on tourism and hotel occupancy in the city. However, if Unite Here's ballot initiative passes, Los Angeles would be the first city in American history to require hotels to house homeless people alongside paying guests.

A NEW GROUP, led by two Indo American hoteliers, has formed to oppose the New York City Council's proposed "Safe Hotels Act," otherwise known as Intro 991. The new group, the NYC Minority Hotel Association, joins other associations including AAHOA, the American Hotel & Lodging Association and the Hotel Association of New York City in saying the proposed ordinance would damage the city's hotel business. The bill, originally proposed by Councilwoman Julie Menin on July 18 and revised on Aug. 2, would require hotels to obtain a license in order to operate in the city. "The application term would be two years, and there would be an license fee of $200. Hotels would be required to maintain continuous front desk coverage and large hotels would be required to have continuous coverage by at least one security guard," the city says on its website. "All hotels would be required to maintain the cleanliness of each guest room. The licensee would be required to directly employ their core employees, subject to enumerated exceptions. Hotels that violate the license conditions would be subject to civil penalties."

MORE THAN A thousand hotel owners, workers and small business owners from the newly formed "Protect NYC Tourism Coalition" rallied on the steps of New York's City Hall on Sept. 12 to protest the city council's "Safe Hotels" bill. The coalition also sent a letter urging the council to reject the bill, also known as "Int. 991", arguing that the bill threatens the sustainability of New York City's hotel and tourism industries and jeopardizes the livelihoods of thousands of workers. The coalition includes members from AAHOA, the American Hotel & Lodging Association, the Hotel Association of New York City, the Real Estate Board of New York, the Coalition for Hotel Subcontractors, the NYC Minority Hotel Association, the National Association of Black Hotel Owners, Operators, and Developers, along with other groups and stakeholders supporting New York City's tourism industry. First introduced by Councilwoman Julie Menin over the summer, Int. 991 is presented by supporters as a "simple licensing bill." Opponents argue it would impose operational mandates that could drive many hotels out of business, jeopardizing 42,000 hotel jobs and nearly 260,000 jobs supported by the industry, along with billions in revenue for New York City.