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Alina John

Latin America and Middle East Beer Market Led by Lager and Nonalcoholic Beer - 1 views

Latin America and Middle East Beer Market

started by Alina John on 15 Jun 15
  • Alina John
     
    Beer is an alcoholic beverage composed from enzymes and starch derived from malts, grains, or cereals, and has been consumed by humans for centuries. Hops are included in the formulation of beer to act as a preservative and to add a natural bitter taste. Other ingredients such as herbs, brewer's yeast, malted barley, wheat, and fruits are added in particular types of beer during the brewing process. Beer is the most commonly drunk beverage worldwide after water and tea. Beer has 4% to 6% alcohol content. In most countries, beer is monitored by state and federal governments, unlike other fruit or carbonated drinks.

    Browse Full Latin America and Middle East Beer Market Report With Complete TOC @ http://www.transparencymarketresearch.com/latin-america-middle-east-beer-market.html


    Lager Leads Latin America and Middle East Beer Market

    The beer market is segmented according to type into non-alcoholic, dark, stout, and lager. Lager is the largest product segment within beer consumption, with a 99.43% share in the Latin America and Middle East Beer Market in 2014, and a 79.01% share in the Middle East. The lager market seems to be growing in Latin America and the Middle East, increasing at a CAGR of 3.1% and 1.3%, respectively, from 2015 to 2021. Lager's popularity over beer is because of its flavor being less bitter than dark or stout beer. The bitter flavor of other kinds of beer is a major restraining factor acting on the beer market, as other beverages with more agreeable flavors are increasingly preferred over beer.

    The market for beer in Latin America was worth more than US$57,000 million in 2014, whereas the Middle East market for beer had a total value of US$3,585 million. The two markets are expected to expand at a CAGR of 4.4% and 4.3%, respectively, and reach market values of US$77,137 million and US$4,861.6 million, respectively.

    Brazil Growing in Stature in Latin America Beer Market, Nonalcoholic Beer Reigns in Middle East

    Due to there being no stringent rules or regulations and due to favorable climatic conditions, Brazil is growing as a market for beer in the Latin American region. Brazil was the largest market for beer in Latin America in 2014, with a 60.2% share.

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    Due to stringent governmental regulations that restrict alcohol, Middle Eastern countries are major consumers of nonalcoholic beers. These rules and regulations prohibit alcohol consumption in some areas of the Middle East, such as Saudi Arabia. In the UAE and Egypt, regular beer is consumed as the regulations against alcohol are more lenient. In Latin America, the absence of such regulations means that alcoholic beer consumption is higher than that of nonalcoholic beer.

    Factors that drive the beer market include rapid urbanization and consequently growing disposable incomes, growth in the number of beer consumers, effective marketing and promotional techniques, and the growing variety of available beer types. The beer market is also governed by economic conditions and government regulations and prices of ingredients used to brew beer. Breweries are now making organic beer varieties, as these beer flavors have high demand owing to increasing health consciousness among consumers.

    Major players in the beer industry include Heineken N.V, Ambev S.A, Anheuser-Busch InBev, SABMiller Plc. and Carlsberg Group.


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