Fail! Why Kick-Ass Kickstarters Don't Get Funded | Wired Design | Wired.com - 0 views
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Kevin Shockey on 14 Jun 12"The beauty of Kickstarter is that it forces a proof of concept before the product hits shelves. Though Krupnik and his backers may be crestfallen over Etcher's failure, just imagine the pain of having sunk thousands of dollars along with the sweat equity of manufacturing, marketing, and fulfillment into a product that was doomed to fail."
