We might even see the current push toward transmedia storytelling in this light. (See this Fast Company piece from my mentor and co-author Henry Jenkins on transmedia storytelling, for instance.) Transmedia storytelling focuses on developing a story that has continuity and which develops over multiple media platforms, with different facets of the story being told through the platforms which best convey that part of the story and which create the best means for the audience to engage with and immerse themselves in the story. For years now, entertainment creators have been experimenting with using this approach to find new ways to tell stories that best serve audiences. And, these days, people like Maurício Mota and Mark Warshaw with The Alchemists are hard at work at helping companies think about how transmedia storytelling leads to them designing stories across all their communication touchpoints which engage, inform, enlighten and connect with readers, rather than focusing on using their communications platforms to tell audiences what they want to say.
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transmedia storytelling - 0 views
Legends of Eden - 0 views
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Legends of Eden is a new kind of story; one that combines many traditional mediums: prose, the graphic novel, the audio book, animation, and film. These seemingly distinct, and incompatible mediums will merge into a unified whole-online, on e-book readers, on smart phones, on tablet computers…and eventually even the pages of a traditional book. Legends of Eden is a collaborative serial transmedia novel; one that will be created from the direct interaction, and participation of its audience.
Sundance Teams With KickStarter & Facebook For New Initiative To Connect Artists With A... - 0 views
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You Rock Dave! - 2 views
Your talk was very inspiring. Our group is made up of highly accomplished managers with years of experience directing the activities of major companies both here in Australia and overseas. They are...
comiXology Submit | Find Your Audience - 0 views
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