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LAS VEGAS HOTEL ADR is anticipated to reach $573 during February 9-11, setting a record for any Super Bowl weekend, according to STR. The research firm also foresees an 87.9 percent occupancy rate for the market from Friday to Sunday night, translating to a RevPAR of $504. Miami set records for the highest Super Bowl ADR and RevPAR in 2020, STR said. However, a significant difference lies in size: Las Vegas, the largest U.S. market with 393 hotels and 172,707 rooms, has more than double Miami's room inventory. "The Super Bowl's unique volume of demand, driven by not only the game but the leadup festivities, as well as the attractions Las Vegas has to offer, is the perfect recipe to drive record-breaking prices," said Chris Klauda, STR's senior director of market insights. "While the F1 Vegas Grand Prix impact was the greatest on and around the Las Vegas Strip, the reach and impact of Super Bowl LVIII will spread to areas well beyond the Strip."

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IHG HOTELS & RESORTS reported a 23 percent increase in profit from reportable segments in 2023, surpassing the $1 billion milestone for the first time. The company also noted a 16.1 percent rise in RevPAR, a 5.1 percent increase in ADR, and a 6.4 percentage point uptick in occupancy during the previous year. It anticipates returning more than $1 billion to shareholders through dividends and share buybacks this year, IHG said in a statement. "Travel demand was strong across all markets, with RevPAR up 16 percent from last year and 11 percent ahead of the 2019 pre-pandemic peak," said Elie Maalouf, IHG Hotels & Resorts' chief executive officer. "Combined with the power of our enterprise and efficient operating model, profit from reportable segments grew by 23 percent, exceeding one billion dollars for the first time, and adjusted EPS grew by 33 percent." This marks one of the company's most significant quarters for development activity, IHG said. The company reported full-year revenue of $4.62 billion, marking a nearly 19 percent increase from $3.89 billion in 2022.

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U.S. EXTENDED-STAY HOTELS showed positive growth in April after a difficult first quarter, according to The Highland Group. Monthly room revenue growth was the highest in nearly a year, demand saw its strongest increase in 16 months, and ADR and RevPAR turned positive after two and four months of decline, respectively. "The performance of extended-stay hotels in April re-established the segment's long-term trend of increasing its market share of total hotel supply, demand and room revenues," said Mark Skinner, partner at The Highland Group. The extended-stay room supply grew 2.8 percent in April, slightly above the average monthly increase over the last two years, the report said. However, April marked 31 consecutive months of 4 percent or less supply growth, with annual supply change under 2 percent for two years-both metrics well below the long-term average.

The Admiralty Inn & Suites is now open in East Falmouth, Massachusetts. The 97-room upper-midscale hotel, part of The Red Collection, is owned by Sai Vani Corp. led by Mark Patel. It is the second hotel in Cape Cod to be in Red Roof's Red Collection, joining the Mariner Resort in Yarmouth, Massachusetts, Red Roof said in a statement. The recently renovated hotel is near Cape Cod attractions like Falmouth Heights Beach, Martha's Vineyard, Nobska Point Lighthouse, Historic Falmouth Village, Highfield Hall & Gardens, Cape Cod Children's Museum, Woods Hole Science Aquarium, Old Silver Beach, Shining Sea Bikeway, and Beebe Woods, the statement said. The property features a business center, onsite fitness facility, heated indoor swimming pool and seasonal outdoor pool. "Cape Cod is a sought-after region for development and with the opening of the Admiralty Inn & Suites Red Roof now has two Red Collection properties in the region," said Matthew Hostetler, Red Roof's chief development officer. "The brand's offerings-increased amenities at an affordable price point-resonate with consumers and we'll continue our efforts to meet guest demand for Red Roof hotels across the country."

APERTURE HOTELS AND Satori Collective recently reopened the 120-room Hilton Garden Inn in Columbus, Georgia, following a multimillion-dollar renovation. The updates included public spaces, guestrooms, meeting space and fitness center, as well as parking improvements with EV charging stations. The full-service hotel also features an indoor pool with a hot tub and 3,500 square feet of flexible meeting space. Satori Collective is led by Andy Chopra as co-founder and managing partner. "With the completion of this full makeover, the Hilton Garden Inn Columbus now enjoys 'like-new' status, effectively making it the newest Hilton-branded hotel in Central Western Georgia," said Charles Oswald, Aperture Hotels' president and CEO. "We look forward to hosting a proper grand re-opening ceremony on Aug. 25 to fully embrace our position as a member of the community and to share our new offerings with guests and neighbors."