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HOTELS ARE THE top lodging choice for holiday travelers who are certain to take trips in the next three months, according to a survey commissioned by the American Hotel & Lodging Association. AHLA also announced a new system for indexing bookings. The new national Hotel Booking Index Survey, conducted by Morning Consult for AHLA, revealed that 31 percent of Thanksgiving travelers plan to stay in a hotel during their trip, compared to 22 percent who planned to do so last year. The survey of 4,000 adults, conducted between Oct. 14 to 16, said that 28 percent of Christmas travelers plan to stay in a hotel during their trip, compared to 23 percent in 2021. As many as 54 percent of those who are certain to travel for leisure in the next three months plan to stay in a hotel.

THE BWH HOTEL Group board of directors elected Danny Lafayette as board chairman for 2023. Previously, Lafayette served as vice-chairman of the board of directors and has been a Best Western owner for more than 40 years. Lafayette also served as a Best Western governor for more than 25 years, according to the company. He was elected to the board of directors in 2018 to represent Best Western's District VII, which includes the Northeastern region of the U.S. and the eastern provinces of Canada. "I'm pleased to announce Danny Lafayette as our new chairman of the board," said Larry Cuculic, BWH Hotel Group president and CEO. "Danny has been a trusted member of our organization for over four decades. His deep knowledge of our brand, together with his extensive industry experience, make Danny the ideal selection to serve as Chairman. I look forward to working alongside Danny and his colleagues on the board of directors as we continue to grow our brand, deliver industry-leading customer care to our guests, and drive superior revenue to our hoteliers."

CHOICE HOTELS INTERNATIONAL has completed its acquisition of Radisson Hotels Americas for $675 million. The transaction includes Radisson's franchise business, operations and intellectual property. The merger, which was announced in June, will add Radisson's nine brands to Choice, bringing it to 624 hotels. "With the close of this transaction, Choice Hotels International has added approximately 67,000 rooms, expanding its presence in the higher revenue upper upscale and upscale full-service segments, and bolstering its core upper-midscale hospitality segment, particularly in the West Coast and Midwest of the U.S.," the company said in a statement. As part of the transaction, which covers properties in Canada, Latin America and the Caribbean as well as the U.S., Choice will independently own and control the brands in the Americas and will work with Radisson to drive the growth, continuity and success of the brands, according to a joint press release from the companies. Choice's board of directors unanimously approved the transaction, and it was expected to close in the second half of 2022. It was funded by cash on hand and revolver borrowings and includes 10 Radisson Blu hotels, 130 Radisson hotels, 9 Radisson Individuals, 1 Park Plaza hotel, 4 Radisson RED hotels, 453 Country Inn & Suites by Radisson and 17 Park Inn by Radisson hotels, as well as the recently launched Radisson Inn & Suites and Radisson Collection brands.

THE U.S. GENERAL Services Administration recently announced the per diem rate for lodging for government employees in the continental U.S., and it was good news for hotels. The GSA increased the standard CONUS per diem rate for fiscal year 2023 and set all non-standard area rates at or above the fiscal year 2022 rates. The standard CONUS lodging rate rose from $96 to $98, according to the GSA's statement. The meals and incidental expenses per diem tiers for the fiscal year are unchanged at $59 to $79, with the standard M&IE rate unchanged at $59. There are no new NSA locations this year, and three locations that were NSAs or part of an established NSA in fiscal year 2022 will move into the standard CONUS rate category. They are Cromwell and Old Saybrook, Connecticut, in Middlesex County; El Paso, Texas, in El Paso County; and Rock Springs, Wyoming, in Sweetwater County.

PEACHTREE HOTEL GROUP continues to restructure itself, now with two changes to its leadership. Brian Waldman, previously chief investment officer for the company is now filling the same role for the company's newly formed subsidiary Peachtree Group. Also, Jeremy Stoler joins the company as executive vice president of debt capital markets. Waldman will manage Peachtree's multi-billion-dollar investment portfolio and direct investment strategies across its operating, lending and real estate divisions, according to the company. Stoler will support Peachtree's operating companies and growth into other real estate sectors. "With Brian and Jeremy, we are fortunate to have extremely talented, respected leaders who are highly experienced and energized to drive our growth," said Greg Friedman, Peachtree's CEO and managing principal. "These announcements also come at a pivotal time for Peachtree as we further position ourselves to expand into other real estate sectors and businesses."

"UNSTOPPABLE" WAS THE theme for Choice Hotels International's 67th Owner & Franchisee Convention in Las Vegas last week. In keeping with that, the company announced new software tools, a new prototype and more news on the incorporation of more than 600 newly acquired Radisson Hotels Americas properties. Nearly 6,000 hotel owners, general managers and Choice associates attended the three-day event at Mandalay Bay Resort and Casino, according to the company. It included more than 85 educational and brand sessions as well as 275 vendor exhibits. "At our 67th Annual Convention, we celebrated our shared success with thousands of Choice franchisees, examined key travel industry trends, and revealed our plans to capitalize on them and keep the momentum going," said Pat Pacious, Choice's president and CEO. "We're inspired by the ways these entrepreneurs bet on themselves, and we are committed to being by their side as we continue to disrupt the industry together."

THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

WYNDHAM HOTELS & RESORTS franchisees now have access to a package of new guest engagement platforms at no cost, the company announced at its 2023 Global Conference in Anaheim, California. Wyndham executives also discussed the company's continued growth, including international developments and investments in India. Wyndham Community, the company's new owner engagement platform, was developed with feedback from the company's franchise advisory and brand councils. The software packages cover guest messaging, mobile check-in and check-out and upselling, all rolling out over the next few weeks. "Our focus is really, first and foremost, creating programs that franchisees aren't mandated to participate in, but have the opportunity to opt into," said Geoff Ballotti Wyndham's president and CEO. "Opting into a program like our most opted into program, Signature Reservation Service, allows them to not just drive $22,000 on average of incremental revenue at $1,000 cost, which is why 4,500 of our 6,000 us franchisees have opted into that. They haven't been mandated to sign up for the service, but they know it just makes a whole lot of sense."

IHG HOTELS & RESORTS is set to launch a new brand targeted at midscale conversions, the company said during its first-half earnings call. Although the company has kept the brand's name under wraps, more than 100 hotels and their owners have displayed strong interest in the new brand. IHG, has previously established brands such as Holiday Inn and Holiday Inn Express in the upper-midscale category. It expects that the forthcoming brand will advance the company's growth within a $14 billion segment exclusive to the U.S. market. "As we expand our brand portfolio, we're pleased to announce an upcoming launch of a new brand aimed at midscale conversion opportunities," said Elie Maalouf, IHG's CEO. "Conversions offer substantial growth potential, constituting approximately 40 percent of global first-half openings and signings, reflecting owners' increasing eagerness to swiftly benefit from IHG's reach and enterprise. We're thrilled that over 100 hotels have already expressed definite interest in this new brand."

THE DEPARTMENT OF Homeland Security will issue more than 64,000 additional H-2B visas for fiscal year 2024, surpassing a congressionally authorized discretionary cap for the second consecutive year. The American Hotel & Lodging Association, AAHOA and others have been lobbying for the increase as a step to relieving the labor shortage challenge in the hotel industry. A forthcoming interim final rule, which was announced on Friday, will additionally approve temporary work visas, bringing the total to over 130,000 including those issued under the regular annual cap of 66,000. Chip Rogers, AHLA president and CEO, commended the federal government's action. "The H-2B Workforce Coalition, which AHLA co-chairs, worked hard to convince the Biden administration to offer this considerable expansion, which nearly doubles the yearly allocation of H-2B visas," said Rogers. "These extra visas will be crucial to helping hotels and resorts in remote vacation destinations fill seasonal roles, and we thank Homeland Security Secretary Mayorkas for making them available. But we still need help from Congress to get hoteliers across the country all the employees they need. That includes establishing an H-2B returning worker exemption, passing the Asylum Seeker Work Authorization Act, and passing the H-2 Improvements to Relieve Employers (HIRE) Act."

WYNDHAM HOTELS & RESORTS' board of directors has officially advised the company's shareholders not to support an exchange offer from Choice Hotels International to acquire Wyndham. The offer is "insufficient" and prone to regulatory risks, the board said. Choice announced its latest offer directly to Wyndham stockholders last week. At that time, Wyndham's board said at that time that it would review the offer, though it also said it appeared to be the same as the original offer it rejected in November. On Monday, the board released its official statement rejecting the latest offer. "Choice has, once again, failed to address the major value gap and risks of their offer - which remains virtually unchanged from the terms outlined in their previous unsolicited proposal," said Stephen Holmes, chairman of the board. "The core issues we have articulated remain the same: a likely prolonged regulatory review period of up to 24 months with an uncertain outcome; the pure inadequacy of the offer from a valuation standpoint, including the significant equity component of Choice stock; and the lack of consideration for Wyndham's superior, standalone growth prospects."

DESPITE THE CHALLENGES of 2020, hihotels by Hospitality International added 18 properties throughout the U.S. Most are conversions owned by Asian American hoteliers. The five hihotels brands include Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn. Hospitality International said the brands' franchising model includes customized support, advanced technology and overall value. "Last June, we announced a new branding identity for the company that expanded franchisee services and development opportunities and refocused our goal of becoming the best choice for economy hotel franchising. The response has been tremendous and we look forward to building on this great momentum in 2021," said Chris Guimbellot, hihotels president and CEO.

Miraj Patel, president of Wayside Investment Group in Houston, has been named an advisory board member for the University of Houston Customer Experience Certificate Program. The program offers interactive training for hospitality workers to provide customer insights. Members of the advisory board offer their professional perspective to participants in the program. Patel is also the young professional director for AAHOA's Western Division. Wayside Investment Group recently opened a Red Roof PLUS+ in Galveston, Texas, just before the COVID-19 pandemic was announced. In June, Patel said business at the hotel was just beginning to recover some.

THE U.S. TRAVEL ASSOCIATION said that the Biden administration's National Electric Vehicle Infrastructure program will shape the future of travel mobility in the U.S. It will make foundational investments in the national EV charging network, USTA said in a statement. The association urged state departments of transportation to work closely with the community of destination marketing organizations, state tourism offices, and private travel businesses to make data-driven recommendations on the most popular electric vehicle corridors where investments should be made, a statement said. In early February, the Biden administration announced a new program which will make $5 billion available to states over the next five years to help build out their charging networks. The plan is allocating $615 million in funds for 2022, with the disbursements already planned from now through 2026, with the caveat that the government has to approve the state's individual plans for spending.

EXTENDED-STAY HOTELS continue to outperform other types of hotels on a regular basis, even during the pandemic. Now, large hotel companies are expanding their interests in the segment. Choice Hotels International is seeing strong performance and growth in its extended-stay brands, and Wyndham Hotels & Resorts recently announced plans to launch a new extended-stay brand this year, its first in the economy segment. Coming off a good year Occupancy, ADR and RevPAR all exceeded pre-pandemic levels for Choice's established extended-stay brands, the economy brands WoodSpring Suites and Suburban Extended Stay as well as midscale brand MainStay Suites, according to the company. The company's new midscale Everhome Suites, launched in early 2020, also saw strong interest by franchisees. The overall performance is similar to what the brands saw in 2020.

MAJOR U.S. HOTELS firms Marriott Hotels & Resorts and Hyatt Hotels Corp. announced that they are ceasing operations in Russia due to its ongoing invasion in Ukraine. Also, AAHOA issued a statement condemning the war. The hotel companies also emphasized their efforts to ensure the safety and wellbeing of their employees and guests in both Ukraine and neighboring countries who face these 'unconscionable challenges'. "We have made the decision, effective immediately, to close our corporate office in Moscow, and pause the opening of upcoming hotels and all future hotel development and investment in Russia," Marriott said in a statement. "We have been closely monitoring the deteriorating situation in Ukraine, Russia and neighboring countries, and remain in regular contact with our teams on the ground, as we work to comply with sanctions and applicable laws. Our hotels in Russia are owned by third parties and we continue to evaluate the ability for these hotels to remain open."

FRANCHISEE RESILIENCE AND determination was the focus of Choice Hotels International's 66th annual convention in Las Vegas last week. In keeping with that theme, in a press conference at the convention, corporate leadership for Choice said they are working with AAHOA on ways to implement the association's recently updated 12 Points of Fair Franchising. More than 5,200 people attended the conference, including franchisees and their families. Other news from the event includes the announcement of a new program to promote women ownership of hotels and the hiring of two new franchise development directors. "GO" was the theme of the convention, in recognition of the struggles Choice's franchisees have faced over the past three years of pandemic and economic downturn. The company overcame those challenges, driving new business, advocating for government aid and reducing operating costs for franchisees, said Patrick Pacious, Choice's president and CEO. It also surpassed 2019 system-wide performance levels.

A CHANGING OF the guard is taking place at Marriott International as chairmanship of the company transitions from J.W. "Bill" Marriott Jr. to his son David Marriott. The senior Marriott has led the company for more than 60 years. Marriott announced the change in February. J.W. spent his high school and college years working in a variety of positions in the family's Hot Shoppes restaurant chain. He became a full-time associate in 1956, and soon afterward began overseeing the first Marriott hotel. He became president of the company in 1964 and CEO in 1972, a role he held for 40 years before stepping down in 2012. He was elected chairman of the board in 1985. "On behalf of the board and the hundreds of thousands of people who wear a Marriott name badge around the world, I'd like to thank Mr. Marriott for his outstanding leadership throughout his tenure with the company. He is truly an industry icon," Anthony Capuano, Marriot's CEO.

THE U.S. IS expected to lift its requirement for pre-departure COVID testing by international travelers bound for the country. Travel industry organizations that have been lobbying for ending the test requirement welcomed the decision announced on Friday. Beginning Sunday, fully vaccinated travelers will no longer have to test negative before entering the U.S., according to media reports. After learning of the plan to lift the testing requirement, the U.S. Travel Association, which last month met with White House officials, along with Airlines for America, to make their case against the pre-departure testing said in a statement that the decision was expected to add 5.4 million visitors to U.S. and $9 billion in travel spending through remainder of 2022. "Today marks another huge step forward for the recovery of inbound air travel and the return of international travel to the U.S. The Biden administration is to be commended for this action, which will welcome back visitors from around the world and accelerate the recovery of the U.S. travel industry," said Roger Dow, USTA president and CEO. "International inbound travel is vitally important to businesses and workers across the country who have struggled to regain losses from this valuable sector. More than half of international travelers in a recent survey pointed to the pre-departure testing requirement as a major deterrent for inbound travel to the U.S."

THE AMERICAN HOTEL & Lodging Association recently announced three promotions among its leadership team. Kiersten Pearce was promoted to senior vice president for executive and strategic initiatives; Adrienne Weil was promoted to senior vice president for member engagement and services; and Kara Filer was promoted to senior vice president for strategic partnerships and business development. Pearce joined AHLA in 2018 and previously served as its vice president of member engagement and services, according to AHLA. In her new role she will develop industry initiatives that align with AHLA's strategic plan and organizational priorities. She'll also oversee the coordination of the AHLA board of directors, executive committee and associated committees, as well as operational functions, including legal. Weil previously served as AHLA's vice president of strategic partnerships and business development and led efforts to accelerate "non-dues" revenue growth from industry service providers and suppliers. In her new role, she will lead AHLA's membership team and spearhead efforts to optimize AHLA's committees and networks and ensure AHLA's differentiated value proposition remains relevant as member needs evolve.