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THE U.S. SENATE on Wednesday confirmed former Georgia senator and businesswoman Kelly Loeffler to lead the Small Business Administration, the federal agency supporting small businesses with counseling, capital and contracting expertise. AAHOA congratulated Loeffler, expressing confidence that her leadership will bolster industries like hospitality, which drive the U.S. economy. Founded in 1953, the SBA supports small businesses with capital access, disaster relief, contracting opportunities, training, advocacy, and innovation programs, according to its website. "Administrator Loeffler brings a deep understanding of small business challenges and opportunities," said Miraj Patel, AAHOA chairman. "Her leadership at the SBA will be instrumental in expanding access to capital and creating new opportunities for hotel owners and small business entrepreneurs across the country."

For small and medium-sized enterprises (SMEs), maintaining adequate liquidity is essential to ensure smooth operations and sustainable growth. Effective liquidity management involves optimizing cash flow, allowing businesses to meet short-term obligations and invest in new opportunities. The correct strategies help mitigate financial risks and enhance the company's ability to navigate economic fluctuations. Optimizing cash flow Creating detailed cash flow forecasts is necessary for SMEs to predict inflows and outflows accurately. These forecasts help businesses anticipate potential shortfalls and address them proactively. Maintaining a cash reserve provides a buffer against unforeseen expenses or economic downturns, ensuring stability during challenging times. Prompt invoicing with clear payment terms accelerates receivables and improves the cash flow cycle. Electronic invoicing and payment systems enhance efficiency and reduce delays, allowing companies to access their funds more quickly. Negotiating favorable payment terms with suppliers also offers more flexibility in cash management, enabling them to hold onto their cash for longer periods. In addition, regular reviews and audits identify areas for cash flow optimization. By closely monitoring performance, businesses can implement corrective actions promptly, ensuring that cash flow remains steady. Advisors or consultants can provide tailored strategies to enhance liquidity and improve overall financial health. Additionally, automating routine tasks can free up valuable time and resources, allowing staff to focus on more strategic activities. These practical measures help SMEs improve their liquidity, reduce financial risks, and support sustainable growth.

THE AMERICAN HOTEL and Lodging Association relaunched its "Hospitality is Working" campaign to highlight hotels' commitment to workforce, guests and communities, according to a statement. The campaign aims to reengage travelers and showcase the economic and community benefits hotels provide in neighborhoods across the U.S. As more Americans begin to travel, the initiative will highlight the broad range of benefits hotels provide the communities they serve and point out the industry's strong commitment to investing in its workforce, providing quality career opportunities and protecting employees and guests, AHLA said. "In every American city, hotels support employees and their families and serve our communities," said Chip Rogers, AHLA's president and CEO. "Hotels are investing in our workforce to create good jobs that power local economies. We're keeping guests and employees safe. Six in 10 hotels are small businesses, and they're creating opportunities for other small companies to grow and thrive. Hotels also help fund vital government services through local, state and federal taxes. Hotels are a net benefit to the communities we serve, and as we seek to reignite travel, we look forward to growing together."