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PRESIDENT-ELECT DONALD TRUMP joined billionaire Tesla founder Elon Musk in supporting the H-1B visa program despite opposition from some of Trump's base. Meanwhile, hotel associations, including AAHOA and the American Hotel & Lodging Association are pushing to replace the 66,000 annual cap on H-2B visas with a needs-based system. Trump, who restricted H-1B visas during his first term, told The New York Post that he now supports the program. "I have many H-1B visas on my properties. I've been a believer in H-1B. I have used it many times. It's a great program," he said. Despite his statement, Trump has rarely utilized the H-1B program, which allows skilled workers, such as engineers, to work in the U.S. for up to six years. Instead, his companies have frequently relied on the H-2B visa program for unskilled workers, such as gardeners and housekeepers, and the H-2A program for agricultural workers. These visas allow stays of up to 10 months.

U.S. TRAVEL COMPANIES intensified their focus on loyalty programs during the post-COVID recovery to capitalize on industry momentum, despite frequent traveler dissatisfaction, according to a Morning Consult study. While increased personalization and expanded perks have been well-received, many travelers find the programs more complicated and less rewarding. Morning Consult's report, "What Travelers Actually Want from Loyalty Programs," found that U.S. travel loyalty program membership remained steady from 2021 to 2024. Millennials and high earners are the most frequent members, but no demographic group has shown significant growth. The study, conducted with 4,450 U.S. adults on Oct. 10 to 11, alongside monthly surveys from October 2021 to March 2024 with about 2,200 adults each, revealed one key finding: loyalty program members are more likely to stay at hotels or fly with airlines where they hold memberships, compared to choosing other providers.

HYATT INDIA RECENTLY launched the Vocational Education and Training Swiss Professional Diploma program across its properties, including Hyatt Regency Delhi, Andaz Delhi, Grand Hyatt Gurgaon and Hyatt Regency Lucknow. The company worked with the Confederation of Indian Industry and EHL Hospitality Business School to offer an 18-month program for students who have completed their higher secondary education with at least 50 percent marks in English. The program, divided into foundational, intermediate and advanced levels, will equip students with the skills and knowledge required to succeed in the hospitality industry, according to a joint press statement. "At a time when India is emerging as a global leader in the hospitality industry, there is significant growth potential for the youth of India who choose the VET by EHL program offered by the Confederation of Indian Industry," said Sunjae Sharma, Hyatt Hotels' managing director, India and Southwest Asia. "We are proud to be the first international hotel chain in India to collaborate with CII and EHL for this initiative and to contribute to training a new generation of hoteliers. I am confident that the learning and training imparted at Hyatt will enable these young minds to stand out in this competitive sector and achieve their dreams."

HOTEL BRAND HIHOTELS by Hospitality International has launched changes to its INNcentive Instant Rewards program, a statement said. The program offers members access to thousands of discounts and special offers from nationally recognized companies, the company said in a statement. The benefits under the rewards program include a 15 percent discount during each stay (based on availability), early check-in and late checkout, discounts and special offers for dining, shopping, entertainment and travel and weekly emails with special offers for traveling and everyday activities. "A major initiative has been to enhance the structure and offers of the INNcentive program to benefit our franchisees," said Chris Guimbellot, hihotels president and CEO. "These added perks and discounts will help our hotel owners retain current guests and attract new ones, increase repeat visits and brand loyalty, drive direct bookings to our hotels and allow us to compete more effectively with other brands and OTAs - all without any additional fees to franchisees."

HOSPITALITY RESEARCH FIRM Knowland recently launched the Knowland Certification Program. The program offers three certification credentials aimed at enabling hotel sales professionals to enhance their skills, elevate their professional profiles and demonstrate proficiency in management, Knowland said in a statement. "Today's data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest potential," said Jessica Carey, VP customer operations, Knowland. "Knowland is a vital sales skill and a must-have expertise for today's sales teams; therefore, having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can prove that knowledge." Sales professionals who come to the table with verifiable experience can advance their careers by documenting their skills and efficiently communicating that value to current or potential employers, Knowland said. The program provides three credential levels: Certified Knowland Sales Leader Professional, Certified Knowland Power User Professional and Certified Knowland Revenue Leader Professional (launching in 2024).

IHG HOTELS & RESORTS marked the 15th anniversary of the IHG Army Hotels military lodging program, part of the U.S. Army's Privatization of Army Lodging initiative. The program offers military guests, veterans and their families on-post accommodations under the Holiday Inn Express, Candlewood Suites and Staybridge Suites brands. Army Hotels provided more than 40 million room nights across 40 on-post installations in the U.S. and Puerto Rico since its founding in 2009, reinvesting $43 of every $100 to improve facilities and services, IHG said in a statement. "It's incredible to see the evolution of our first-of-its-kind military lodging program and our team's dedication to its success," said Chuck Sourbeer, IHG Army Hotels' vice president of hotel operations. "The program is a testament to our commitment to serving those who serve, with quality accommodations that reflect the high standards our guests expect from IHG brands. We're proud of the impact we've made on our guests and communities and the relationship we've built with the Army, and we look forward to the future of our hospitality journey."

SONESTA INTERNATIONAL HOTELS introduced a 2 percent rebate program for franchisees using its procurement system with Sonesta-contracted suppliers through the Avendra program and other contracts. Also, the company recently signed 19 franchise agreements across six of its 13 brands, adding more than 1,600 keys to its pipeline. "With our owner-centric approach at Sonesta, we believe in fostering strong, transparent relationships with our franchisees," said Keith Pierce, Sonesta's executive vice president and president of franchise and development. "Our procurement incentive program demonstrates our commitment to providing exceptional value and support to our owners. By offering to sponsor the technology and provide a significant financial benefit, we not only enhance our competitive edge but also can help our franchisees succeed and provide more reasons to grow with us." Sonesta will pay this incentive quarterly as a credit on franchise fee statements, the statement said. Additionally, franchisees will receive a free mobile purchasing app to identify and purchase cost-saving products from Avendra and other key suppliers. The company will cover the cost of the EPRO technology, ensuring franchisees access tools without financial strain.

CHOICE UNIVERSITY, OPERATED by Choice Hotels International, recently launched the online "School of Business Principles & Financial Management" program to train owners and operators of Choice Hotels-branded properties in hotel management. The program equips owners with the tools and knowledge to make informed decisions, improve operations and increase profitability, Choice said in a statement. "Choice University's schools offer our community of owners targeted learning in key areas of hotel management," said Jeneane Becker, Choice University's dean. "Our new School of Business Principles & Financial Management is designed to help them elevate their hotels' financial performance." The new program includes instruction on benchmarking performance, enabling owners to measure their hotel's results against industry standards and competitors to identify areas for improvement, the statement said. It also covers income statement and balance sheet basics, helping owners understand and analyze financial statements to make informed decisions.

If you are looking for a way to expedite your immigration process for traveling to domestic or international destinations, one of the Department of Homeland Security's Trusted Traveler programs might be perfect for you. When you apply for one of the four programs among TSA Precheck, Global Entry, NEXUS and SENTRI, the Department of Homeland Security will run a background check to ensure that you are a low-risk traveler. You are then issued a Known Traveler Number that you must enter when booking air tickets or other travel arrangements. Members of these programs are able to use expedited immigration lanes at land borders and participating US airports.

You can be a Permanent Resident of Canada by applying through PNP programs. Saskatchewan Immigrant Nominee Program is one of the best programs providing nominations in greater numbers. To know more about the SINP. Contact the Kansas Overseas Careers immigration consultants. Call us @ 040-40307077 or get a call from our immigration consultants by filling the form @ https://www.kansaz.in/telephone-counselling

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THE AMERICAN HOTEL & Lodging Association philanthropy branch AHLA Foundation has launched a trafficking prevention training program for the hotel industry in collaboration with ECPAT-USA and Marriott International to mark the World Day Against Trafficking in Persons observed on July 29, a statement said. The program titled "Recognize and Respond: Addressing Human Trafficking in the Hospitality Industry" was developed by Marriott by partnering with non-profit organizations and survivor experts. It includes learning paths for associates and managers around increased guidance on responding to potential trafficking situations and interacting with potential victims. It is available to the hotel industry through ECPAT-USA's online learning platform for free, the statement said. The new initiative advances the American Hotel & Lodging Association and AHLA Foundation's "No Room for Trafficking" awareness program which raises awareness about human trafficking. "One of No Room for Trafficking's goals is to train every single hotel employee to identify and respond to a potential human trafficking situation. Through this innovative new training, the industry as a whole will be better equipped to help identify and stop cases of human trafficking," said Chip Rogers, president and CEO of AHLA. "We are extremely grateful to Marriott International and leading trafficking prevention partners who are offering this free training with support from the AHLA Foundation."

IHG HOTELS & RESORTS recently launched "IHG LIFT," an owner growth program aimed at providing hotel development support for historically underrepresented groups in the hospitality industry and promoting diversity within IHG's hotel owner community, the company said. The new program seeks to remove shared barriers to hotel ownership within these groups, promoting diverse owner-entrepreneurs for success. IHG will invest more than $30 million over the next five years to aid the program, offering support, capital access, and guidance throughout the hotel lifecycle for eligible owners in the U.S. and Canada. The IHG LIFT program name stands for leadership, inclusivity, facilitation and transformation, reflecting the necessary change and ongoing evolution within the industry, a company statement said.

BWH HOTEL GROUP is working with sustainability certification organization Green Key Global to enhance its sustainability initiatives and implement a standardized program across the U.S. and Canada. The program aims to enhance the company's environmental performance, reduce carbon footprint and improve guest comfort and satisfaction, according to a joint statement by the companies. As part of the partnership, BWH Hotels in the U.S. and Canada gain access to Green Key Global's sustainability certification program, the joint statement said. That includes a list of green certified vendors, an "Eco-Rating" program and guidance on hosting sustainable meetings, according to the Green Key website. "We are delighted to partner with Green Key Global to enhance sustainability standards across our properties," said Michael Morton, vice president of brand management at BWH Hotels. "As a trusted organization, Green Key Global aligns with our commitment to sustainability, and this partnership will reinforce our dedication to providing guests with an environmentally responsible hotel experience."

THE PARTNER PROGRAM of American Hotel & Lodging Association reached a record 27 members with the addition of six new partners. The program offers industry suppliers and service providers an opportunity to engage directly with AHLA members at an executive level and increase brand visibility. Proskauer's Hospitality, Gaming & Leisure Group becomes a Gold Partner in the program, the association said. It has one of the broadest and longest-standing commitments to the hotel and lodging sector among major global law firms and has experience in handling every relevant issue in the industry. The five Silver Partners are Guest Worldwide, Marsh, NewGen Advisory, Relay and WizeHire, said AHLA.

GREEN KEY GLOBAL, a sustainability certification body, recently launched Green Key Ready, an entry-level program for hotels starting their sustainability efforts or operating with limited resources. The program includes a fundamentals-based questionnaire and supporting materials to help properties prepare for full Green Key Eco-Rating certification. Green Key Ready is a step toward full certification, helping hotels meet initial sustainability requirements, Green Key Global said in a statement. Green Key Global is owned by the Hotel Association of Canada and the American Hotel & Lodging Association. "Sustainability is no longer an option-it's an expectation," said Anick Levesque, Green Key Global's managing director. "A year ago, AHLA and HAC strengthened their commitment to Green Key Global, marking a new chapter for sustainability in the hospitality industry. Since then, we've expanded our programs to better serve hotels at every stage of their journey. The launch of Green Key Ready is a direct result of that momentum."

MARCH IS WOMEN'S History Month, a time to focus attention on women's role in business and society. It also is the second month for Wyndham Hotels & Resorts' new "Women Own the Room" program that aims to open the door for more women to achieve hotel ownership. Two of the first participants in the program are Trusha Patel, founder and CEO of Platinum Holdings in Austin, Texas, and Neha Jadhav of Chantilly, Virginia, founder of Luminous Hotel Management. Both women are opening dual-brand La Quinta and Hawthorn Suites hotels with assistance from WOTR assistance. Correcting an imbalance Wyndham launched WOTR in January in an effort to overcome the common barriers women face in developing, opening and running their own hotel. The program provides assistance with financial solutions, personalized operational support and networking and educational opportunities. Programs such as WOTR are needed to counter hospitality industry data that shows women are significantly underrepresented in hotel ownership, real estate, and investment funding roles, Wyndham said in a press release. The company cited the most recent annual report from the Castell Project, a nonprofit focused on promoting women in the industry, that found that while there are more women in the hospitality industry they still lag behind in leadership roles.

IHG HOTELS & RESORTS recently launched the "Low Carbon Pioneers" program to unite energy-efficient hotels that do not use on-site fossil fuel combustion and supported by renewable energy. This first-of-its-kind community will help IHG test, learn and share sustainability findings, aiming to inspire other properties and promote carbon reduction practices across IHG's portfolio. The company seeks government support for renewable energy access, owner incentives and reduced technology costs to speed the industry's transition to a greener future, IHG said in a statement. "We are excited to launch our Low Carbon Pioneers program as another innovative way in which we're meeting evolving guest expectations, helping our hotel owners future-proof their businesses and reducing carbon across our [portfolio]," said Elie Maalouf, IHG Hotels & Resorts' CEO.

MARRIOTT INTERNATIONAL LAUNCHED HotelHelp, a pilot room donation program for human trafficking survivors, at the AHLA Foundation's third annual No Room for Trafficking Summit. The program works with care providers who handle bookings, offering survivors short-term stays at Marriott properties, Marriott said in a statement. The program is being piloted in five U.S. cities-Atlanta, Detroit, Phoenix, Seattle, and Washington, D.C.-and is expected to expand to 25 cities across North America by January 2025. "Survivors of human trafficking often face a shortage of dedicated shelter beds that put them at greater risk of being re-trafficked after exiting their trafficking situation," said Anthony Capuano, Marriott's president and CEO. "As part of our longstanding anti-trafficking and survivor empowerment efforts, we are proud to have developed a solution to bridge the gap for safe, short-term accommodations for trafficking survivors and we look forward to working with other hotel companies to extend the reach of this effort."

TEXAS-BASED G6 HOSPITALITY launched 'Light Her Way' program to empower women seeking hotel ownership opportunities with tools and resources, a statement said. The company announced the program during AAHOA's inaugural HerOwnership Conference & Retreat in October. The Carrollton, Texas-based G6 owns Motel 6 and Studio 6 brands in the U.S. and Canada. "We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership," said Tina Burnett, chief development officer, G6 Hospitality. "The launch of 'Light Her Way' will empower women on the path to ownership and is an example of how we live up to our values."

PEACHTREE GROUP, THE newly formed affiliate of Peachtree Hotel Group created last week to handle its real estate investments, is launching its first initiative, the 1031 Exchange Delaware Statutory Trust program. The company also selected Tim Witt as president over the new program. A DST is a single-purpose entity qualified for Section 1031 real estate exchanges, according to Peachtree. It allows investors to exchange replacement properties without incurring taxable gain on the sale of previously owned assets. Peachtree's 1031 Exchange DST program will invest in institutional-grade hotels in the U.S. through Peachtree Hospitality Management, another division of Peachtree, is expected to operate any properties acquired as part of the exchange. "As we expand our array of high-quality, diversified investment strategies, we wanted to create 1031 Exchange DSTs to provide tax deferral strategies in the hospitality sector," said Greg Friedman, Peachtree's CEO and managing principal. "We anticipate significant growth and appreciation in the hospitality sector, driving values above pre-pandemic levels. Also, real estate offers an excellent alternative investment channel for those seeking an inflation hedge. We strongly believe hospitality is the most investable asset in the market today, and we anticipate being able to achieve outsized returns."