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THE HOSPITALITY SALES and Marketing Association International Global recently launched its Certified Hotel Sales Leader certification program, focusing on current sales and commercial principles, practices, and strategies. The certification emphasizes hospitality sales leaders' abilities in team leadership, commercial acumen, and implementing effective hotel sales practices to boost revenue, among other key skills, HSMAI said in a statement. "We are very excited to add the CHSL certification to HSMAI's distinguished family of commercial certifications, including the CRME, CHDM, CRMA and CHBA," said Robert Gilbert, HSMAI's president and CEO. "This new certification underscores our commitment to empowering hotel sales professionals with the vital skills and recognition they need to excel as successful commercial leaders."

DAVID KONG, THE recently retired CEO of Best Western Hotel Group, has launched DEI Advisors, a non-profit organization dedicated to helping women and other minority groups to achieve their career aspirations. Specifically, it plans to close the diversity gap that still exists on the upper, leadership levels of the hospitality industry. Based in Scottsdale, Arizona, DEI Advisors will conduct a series of interviews with industry leaders with the intent of sharing inspiration and guidance to help individuals navigate their careers. The interviews will teach how to overcome conscious and unconscious bias, seek advancement, face structural barriers successfully, establish networks, advocates and mentors and better integrate their work life and personal life. "I formed DEI Advisors as a non-profit organization to collect and share insights and learnings from industry leaders," said Kong, who is DEI Advisors principal and founder. "While many companies are doing wonderful work in the areas of DEI, individuals must also be responsible, and feel empowered, for their own personal growth and career aspirations. Essentially, we're aiming to prepare future leaders in the industry for the driver seat of their own journey, where they get to truly help create and advocate for their own destiny."

THE G20 NEW Delhi Leaders' Declaration underscores tourism's role in promoting sustainable social and economic development, the World Tourism Organization of the United Nations said in a statement. The G20 economies' meeting on Sept. 9 to 10 acknowledged the potential for constructing a future through development models that implement sustainable, inclusive, and equitable transitions globally, ensuring no one is left behind. The high-level discussions concluded with the launch of the Leaders' Declaration, a set of agreed-upon aims for advancing development and prosperity, the statement added. The statement recognizes tourism for its "pivotal" role in driving the achievement of the sustainable development goals and the wider 2030 Agenda for Sustainable Development.

HOSPITALITY RESEARCH FIRM Knowland recently launched the Knowland Certification Program. The program offers three certification credentials aimed at enabling hotel sales professionals to enhance their skills, elevate their professional profiles and demonstrate proficiency in management, Knowland said in a statement. "Today's data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest potential," said Jessica Carey, VP customer operations, Knowland. "Knowland is a vital sales skill and a must-have expertise for today's sales teams; therefore, having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can prove that knowledge." Sales professionals who come to the table with verifiable experience can advance their careers by documenting their skills and efficiently communicating that value to current or potential employers, Knowland said. The program provides three credential levels: Certified Knowland Sales Leader Professional, Certified Knowland Power User Professional and Certified Knowland Revenue Leader Professional (launching in 2024).

THE U.S. TRAVEL Association led a delegation of 11 travel industry leaders to U.S. Deputy Secretary of Commerce Don Graves on March 8 to discuss promoting safe business and professional travel to help recovery post COVID-19. Travel leaders also demanded additional H-2B, J-1 and other temporary work visas available to meet seasonal workforce During the roundtable, Graves voiced his support for the travel industry, saying the Commerce Department will bring "all tools to the table" to help overcome obstacles that remain to the normal resumption of business travel, a statement said. They discussed the reentry of urban office workers and its correlation to the restart of business travel as well as opportunities to attract global meetings, conventions and exhibitions to the country.

Jessica Janis, director and practice leader for hospitality at Corning Optical Communications LLC, is appointed the new honorary trustee of the AHLA Foundation. Janis will now serve as a member on its board of trustees, AHLA Foundation said in a statement. "Jess and Corning have long been passionate advocates and supporters of the AHLA Foundation and our work," said Anna Blue, president of AHLA Foundation. "We are thrilled to welcome her to our dedicated group of Trustees, steadfastly committed not only to the growth of our industry but also to the success of its people." "It's an honor to contribute to an organization shaping the future of hospitality, empowering the industry's next wave of leaders," said Janis. "At Corning, it's my privilege to help drive transformation in the hospitality sector through cutting-edge connectivity. With the AHLA Foundation, I anticipate collaborating with fellow Trustees to enhance educational opportunities, support research, and promote diversity-ensuring a vibrant and inclusive hospitality industry."

AAHOA LEADERS AND members met with the nation's leaders in Washington, D.C., for the association's 2023 Fall National Advocacy Conference on Oct. 24 to 25. Topics covered included Small Business Administration loan limits, the Credit Card Competition Act and the labor shortage. The AAHOA contingent met with more than 200 offices and 70 members of Congress as part of the conference. Keynote speakers for the event were Reps. Beth Van Duyne, Republican from Texas; Rich McCormick, Republican from Georgia; and Shri Thanedar, Democrat from Michigan. "Advocacy at the state, local, and federal level is a pillar upon which AAHOA stands," said Bharat Patel, AAHOA chairman. "Representing such a large portion of the hotel industry, it is through our voice that we strive to shape and fortify policies that help pave the way to our industry's success."

AAHOA RECENTLY INTRODUCED "HYPE Ownership: Helping Young Professionals Evolve," an initiative focused on supporting the growth of emerging hoteliers within the association and the broader industry. HYPE Ownership offers educational opportunities, networking events, and an annual conference for young professionals and hotel industry experts, AAHOA said in a statement. The goal is to establish AAHOA as the primary resource and advocate for the next generation of industry leaders. "AAHOA is excited to launch HYPE Ownership, a visionary initiative spotlighting the rising stars of the hotel industry, and paving the way for a dynamic future led by young professionals," said AAHOA president and CEO Laura Lee Blake. "It is our commitment to the next generation of leaders of AAHOA as we seek to elevate their contributions to the industry."

The last two National Football League Offensive Rookie of the Year pursuits quickly turned into two-horse races between a quarterback who was drafted first overall and a running back. Last year, it was the QB, Kyler Murray of the Arizona Cardinals, who outdistanced running back Josh Jacobs of the then-Oakland Raiders. In 2018, QB Baker Mayfield of the Cleveland Browns staged a late rally in the chase for NFL OROY but couldn't run down the leader, running back Saquon Barkley of the New York Giants. Mayfield and Barkley were selected 1-2 in the 2018 NFL Draft. The NFL OROY is annually a popular prop wager with bettors at online sites like the Bovada sportsbook, because of its volatility and unpredictability. The betting odds on this wager tend to be fairly long. Once again this season, though, the battle has again rapidly taken on the look of a two-player showdown. The difference this year is that the two players are both QBs. Joe Burrow of the Cincinnati Bengals, like Murray (2019) and Mayfield, a QB selected first overall in the 2020 draft, was the early leader. Recently, though he's been overtaken by another first-year passer, Justin Herbert of the Los Angeles Chargers.

THE AMERICAN HOTEL & Lodging Association formed a new partnership with the AHLA Foundation, and the International Council on Hotel, Restaurant, and Institutional Education to grow the future workforce of the hotel and hospitality industry. As part of the collaboration, which came into effect on June 13, ICHRIE will distribute AHLA Foundation materials and facilitate access to its membership and communication channels. Besides, they will explore future opportunities to engage hospitality management faculty and students, an AHLA statement said. AHLA will also recruit a larger workforce and promote hospitality career opportunities. "We are thrilled to partner with ICHRIE and its outstanding deans, directors, program leaders and members of the major hospitality universities and schools, and work together on our shared mission to strengthen the hotel industry's talent pipeline," said Chip Rogers, president and CEO of AHLA. "As the global leader in hospitality and tourism education and research, ICHRIE will help maximize our reach to students and educators across the nation. Together, AHLA, the AHLA Foundation, and ICHRIE will ensure that all Americans preparing to the enter the workforce are aware of the multitude of great hospitality career opportunities available to them." AHLA's chief operating officer will serve on ICHRIE's new Industry Council to help facilitate relationships, and both AHLA and the AHLA Foundation will participate in ICHRIE's 75th Anniversary Conference this August in Washington, D.C.

THE CHARITY WING of American Hotel & Lodging Association, the AHLA Foundation, announced merger with the Castell Project to strengthen and accelerate the industry's commitment to elevate women in hospitality. Castell Project is a nonprofit dedicated to the advancement of women to the highest levels within the hospitality industry. As part of the merger, both the entities will focus on facilitating leadership development for current and prospective women in the industry, according to AHLA. They also will strengthen the college talent pipeline through mentorships and exposure to career paths and engagement with the future workforce. The two merged organizations hope to help more women become speakers and leaders through AHLA's ForWard: Advancing Women in Hospitality and other industry events and expanding a speakers' bureau of hospitality leaders who are women, besides conducting ongoing research related to diversity, equity, and inclusion, including women in hospitality leadership and diversity benchmarking.

THE AMERICAN HOTEL & Lodging Association has announced the dates, cities, and registration information for its "On the Road" State Hotel Conferences for 17 states in 2023. The conferences will provide hoteliers, suppliers, and service providers opportunities to connect with their peers as well as hospitality and policy leaders to learn about the latest news and information affecting the hotel and lodging industry, AHLA said in a statement. Anyone who works in the hotel industry can attend these half-day, free events, it added. "AHLA's 'On The Road' State Hotel Conferences are designed to help local hoteliers connect with their peers, gain insights on national and local market business performance trends and learn from top hospitality leaders, service providers and policy experts," said Chip Rogers, AHLA president and CEO. "The events are also a vital tool to help AHLA build coalitions, grow our grassroots network and rally hoteliers around the industry's goals and initiatives. We are excited to bring AHLA's successful On The Road State Hotel Conference series to a record number of cities in 2023." AHLA will host these conferences in partnership with its state or city lodging association partners. Since starting with four events in 2021, AHLA's On The Road State Hotel Conferences have brought together thousands of hoteliers in cities across the nation. Last year, 11 events were held.

GEOFF BALLOTTI, PRESIDENT and CEO of Wyndham Hotels & Resorts, is the second recipient of the Arne Sorenson Social Impact Leadership Award. The award is presented by the American Hotel & Lodging Association, the American Hotel & Lodging Foundation and the BHN Group. Ballotti will receive the award Jan. 22 AHLA Foundation's premier fundraising gala, Night of a Thousand Stars, and again during the 22nd Annual Americas Lodging Investment Summit in Los Angeles on Jan. 24, according to AHLA. The award is named after Arne Sorenson, the former president and CEO of Marriott International who passed away in 2021, and in December of that year David Kong, the recently retired president and CEO of Best Western Hotel Group, was the inaugural recipient. "Geoff - much like Arne - is a true embodiment of all the good that hospitality represents. His empathy, his accessibility and his commitment to doing the right thing is what makes him one of our industry's greatest leaders," said Chip Rogers, AHLA president and CEO. "The story of his success, from dishwasher to CEO of the world's largest hotel franchisor, is inspirational - as is his dedication to ensuring the success of future hotel leaders. I am lucky to call Geoff a colleague and friend, and it fills me with pride to honor him with this award."

ANOTHER LARGE HOTEL company, Red Roof, has met with AAHOA leaders to discuss the association's 12 Points of Fair Franchising. Red Roof executives, including President George Limbert, affirmed their commitment to work with AAHOA on maintaining strong relationships with its franchisees. Along with Limbert, Red Roof's representatives included Matthew Hostetler, chief development officer; and Fouad Malouf, senior vice president franchise operations. The company's portfolio includes 680 properties in the U.S., Brazil and Japan. AAHOA released the 12 Points in April as part of educational offerings, and previously executives with G6 Hospitality and BWH Hotel Group, parent company to Best Western Hotels & Resorts, held similar meetings to discus the points. "Red Roof has been a longtime partner of AAHOA, and we appreciate their commitment to open dialogue for the betterment of our hoteliers and the broader hotel industry," said Nishant "Neal" Patel, AAHOA chairman. "We look forward to continuing our productive and mutually beneficial partnership with Red Roof, including conversations about AAHOA's efforts to educate its members and promote fair franchising across our industry."

AAHOA recently appointed Viral Patel, Central Midwest regional director, and Nilesh Patel, director at large Eastern Division, to its board of directors for 2024-2025 term. "We are thrilled to welcome Viral Patel and Nilesh Patel to the AAHOA board of directors," said Miraj Patel, AAHOA's chairman. "Their proven leadership and deep-rooted commitment to the hospitality industry make them invaluable additions. Undoubtedly, their expertise will greatly benefit AAHOA and the entire hospitality community as we, the board of directors, continue to advocate for our members as we build tomorrow today." AAHOA recently rebranded its Regional Conferences and Trade Shows as "Hotel Owners Conferences & Trade Shows". The event will focus on initiatives like HerOwnership and HYPE roundtables, fostering connections among industry leaders to promote positive change and empower women and the next generation of leaders.

Though there have been many rulers but few of them have left a mark. But surprisingly they are not the most noble or complaisant rulers. They have had their ways of governing the people, managing the economy for benefit of the nation.

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MORE THAN A week after Hurricane Ian devastated parts of Florida, AAHOA is on the ground providing aid and training for members. Hoteliers in affected areas are now in the process of working with insurance companies to repair damages while also taking care of their communities' basic needs. On Sept. 28, Hurricane Ian brought massive flooding from its storm surge in Florida, where at least 119 people died as of Oct. 18, according to NPR. According to AAHOA, 65 percent of hotels in Florida are owned by its members. Rahul Patel, AAHOA's Florida director, owns five properties in the Fort Myers-Sarasota area. He was at his America's Best Value Inn in Fort Myers, Florida, during the hurricane.

REFORMS TO THE distribution of Small Business Administration loans, a new H2-C visa program and expansion of the Earned Income Tax Credit to benefit hotels were the main topics discussed at AAHOA's recent Fall National Advocacy Conference with legislators in Washington. Days later, AAHOA leadership met with Federal Trade Commission Commissioner Alvaro Bedoya to discuss fair franchising concerns. A day of advocacy AAHOA board members and representatives met with more than 100 agency heads and 40 U.S. senators and representatives in Washington to advocate for these and other causes for the hospitality industry.

Prithvi Raj Singh Oberoi, also known as 'Biki,' a stalwart of Indian hospitality and chairman emeritus of the Oberoi Group, passed away on Nov. 14 at the age of 94. Oberoi served as the executive chairman of EIH Limited, the flagship company of The Oberoi Group, and as the chairman of Oberoi Hotels Private Limited, the major shareholder of EIH Limited. "It is with profound grief and sorrow that we wish to inform you of the peaceful passing of our beloved leader, P.R.S. Oberoi, chairman emeritus earlier today," The Oberoi Group said in a statement. "His passing is a significant loss for The Oberoi Group and the hospitality industry in India and overseas." Oberoi is acknowledged as a key figure in the Indian hotel industry, contributing to the globalization of Oberoi hotels by establishing a presence in major cities. He received notable accolades, including the Padma Vibhushan, India's second-highest civilian honor, awarded in January 2008 for exceptional service to the country.