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HOSPITALITY FINANCIAL AND Technology Professionals, the global representative for hospitality technology and producers of HITEC, recently initiated a project to develop a digital responsibility code for the hospitality industry. HFTP is forming a task force of experts and academics to develop the code. HFTP commissioned the University of Houston to write a white paper on digital responsibility, featured in the inaugural issue of HFTP's Tech+Fin Hospitality Magazine at HITEC 2024, HFTP said in a statement. The paper and industry discussions highlighted the need for guidelines on digital responsibility. Task force members include: ProfitSence Favicon Ads by ProfitSence Co-chair Scot Campbell, principal, Integrated Resort Advisors, HFTP Global past president and inductee to the HFTP International Hospitality Technology Hall of Fame Co-chair Agnes DeFranco, Conrad N. Hilton Distinguished Chair at University of Houston and HFTP Global past president Mike Blake, vice president, IT, Kemper Sports Steven Bronken, head of global hospitality, Ruckus Networks Sanovnik Destang, executive director, Bay Gardens Resorts Florian Gallini, CEO, INTEREL Thomas Hempel, vice president, sales and partnerships, VENZA Barry Thomas, vice president, technology, Orient Express and Fairmont Hotels Sherry Marek, founder, Aiken Street Consulting and inductee to the HFTP International Hospitality Technology Hall of Fame Shannon McCallum, vice president, hotel operations, Resorts World Las Vegas, Neal Patel, managing partner, Blue Chip Hotels, AAHOA past chairman Andrew Rubinacci, chief advisory officer, FLYR for Hospitality Thomas Atzenhofer, deputy CEO, HFTP "There are many good practices for digital responsibility throughout the industry, but these have never been aggregated, vetted and published as a compilation of the best practices in a uniform guide," said Atzenhofer. "HFTP's task force of global industry technology and business experts, has agreed to tackle the task and make the ind

IHG HOTELS & RESORTS has selected California-based Canary Technologies as the global digital tipping solution vendor, enabling guests to tip hotel staff. Founded by Harman Narula and SJ Sawhney in 2017, the company offers digital tipping solutions and an end-to-end guest management system, including mobile check-in and checkout, dynamic upsells, and guest messaging, Canary said in a statement. "Hotel staff members are the backbone of the hospitality industry and guests want to tip staff for great service," said Dhiraj "DJ" Singh, Canary's vice president of sales. "With the declining use of cash worldwide, staff tips have taken a hit over the years. We are thrilled to help IHG hoteliers boost guest satisfaction and reward hard-working team members." IHG Hotels & Resorts, featuring 19 brands, more than 6,000 hotels, and nearly 1 million rooms worldwide, will implement Canary's digital tipping solution to improve the guest experience and acknowledge employees efficiently, the statement added.

HOTEL EQUITIES HAS partnered with Grazzy and Visa Direct to launch a digital tipping platform for their associates and guests. This initiative aims to provide a secure and cashless way for guests to tip hotel staff, HE said in a statement. According to a recent study, 83 percent of hotel guests want to tip staff digitally but face limitations. HE and Grazzy's program enables guests to tip housekeeping, front desk and other staff from their mobile devices, the company said. By scanning a hotel branded QR code in their room or on hotel signage, guests can access Grazzy, choose the staff member and enter the desired tip amount. No cash or extra apps are required, the statement added.

PEOPLE ARE SHOWING a desire to get back to travel, but within certain limits, according to a Reuters Events Travel webinar. The webinar featured information on the current state of the industry from IHG Hotels & Resorts, Visit California and digital consultancy Appnovation. Whether planning, booking or experiencing a vacation, today's travelers are more cautious than ever and are taking more time to research plans and are using digital tools for it, according to the webinar titled "Destination Experience: Driven by Data, Inspired by Travelers." As many as 41 percent of respondents to a survey from Appnovation cited a readiness to travel out of state or province, while only 19 percent were ready for international trips. Almost half of Americans, 49 percent, are likely to travel out of state and 24 percent are likely to travel internationally. "With data, brands are much better equipped to understand these shifts, and use their marketing tools more effectively. In short, you can't innovate properly until you innovate on your internal processes," said Anton Morrison, vice president of user experience and design, Appnovation.

WYNDHAM HOTELS & RESORTS now has a mobile tipping solution for its U.S. and Canadian franchisees, the company said in a statement. Developed by Béné, the platform enables guests to tip hotel team members digitally via their preferred mobile device. According to consulting firm McKinsey, 82 percent of Americans are now using digital payments, Wyndham said in its statement. The trend was accelerated by the pandemic, said Scott Strickland, Wyndham's chief information officer, and he expects it will only continue in the coming years. "Having previously empowered our franchisees to accept digital, contactless payment for stays at their hotels, the next logical step was to find a solution that allows guests to recognize housekeepers, wait staff and other frontline team members in a similar fashion," Strickland said. "This platform does exactly that and at virtually no cost to franchisees."

PNR is the short form of 'Passenger Name Record'. This 10-digit unique identification number is generated every time you book a ticket, whether from counters or online via the IRCTC website/ third-party apps. That means PNR status 10 digit numbers will be different for separate journeys. It has a very low chance of getting a confirmed seat. Everybody wants to have a safe and comfortable journey. So it is best to keep checking IRCTC PNR status 10 digits to avoid any unwanted troublesome circumstances. To check Pnr status visit:- https://www.railmitra.com/pnr-status

ASIAN HOSPITALITY is owned by Asian Media Group USA, whose parent company is based in London. Check out at our website for hospitality news . Get the digital issue of Asian Hospitality December/January edition and updated with all hotel and hospitality news. If you miss any updates then dont worry. Here you find all the latest hospitality news USA. So subscribe it now without delay.

Sudhakar Veluru is now the executive vice president and chief information technology officer at Four Seasons Hotels & Resorts. Prior to this role, he served as the chief technology officer at MGM Resorts International, spearheading digital transformation initiatives that enhanced access to e-commerce, customer loyalty programs, and casino games across mobile and online platforms, Four Seasons said in a statement. Before joining MGM, Veluru held various senior leadership positions at The Walt Disney Co. He will report to Alejandro Reynal, Four Seasons' president and CEO. "We are excited to welcome Sudhakar at this important time in Four Seasons information technology transformation," said Reynal. "Sudhakar's extensive experience in technology and IT innovation will be instrumental in shaping our digital-first future, further enhancing the guest, resident and employee experience across our growing global portfolio of luxury properties."

24SEVEN HOTELS, A California-based third-party hotel management company, has partnered with the digital tipping platform Shiny to improve services for over 450 associates across its 30-hotel portfolio. David Wani is the founder and CEO of 24Seven Hotels. This partnership will include 24Seven's premium-branded, select-service, and lifestyle hotel segments throughout the western U.S., with implementation across various hotel departments, including housekeeping, the companies said in a joint statement. "With one of the tightest labor markets in industry history and ever-rising costs, it has become increasingly important for us to recognize the efforts put forth by our associates," said Wani. "We believe that by consistently rejecting the status quo and insisting that we can always improve and innovate, we conquer complacency-and ultimately improve the efficiency and effectiveness of our operation. Along with our Daily Pay program, this is another example of the additional efforts we take to ensure our employees are among the most satisfied in the industry."

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EV HOTELS, A new technology-centric hotel brand founded by Ken Patel, is entering the "metaverse" by way of a partnership with "metavestor" club BAPESWORLD. Patel said his will be the first hotel company to play in the still fluidly defined metaverse, essentially a combination of online gaming, virtual reality, cyber meeting spaces and ecommerce. When completed, EV Hotels will include a "crypto trade floor" in partnership with EV Hotel has partnered with cryptocurrency and NFT exchange Chicago Digital Exchange where the crypto trading community can meet in person to share information and expertise. Individual traders and companies will be able to buy membership trading rights through CDX that will include discounted exchange fees and other exchange amenities at the EV Hotel trading floors. Under the new agreement, BAPES will be featured in the "non-fungible tokens" lobby where it will have NFTs for sale for in-person and in the metaverse. "Ventures like this are new to the hospitality and digital world, and that is why I am excited to announce the partnership between EV Hotel and BAPE," Patel said. "This sort of partnership usually does not come to market, and to have metaverse in the same sentence with hospitality is unheard of. The world's first hotel brand to hit the metaverse. What we are doing is to create an experience that brings hospitality back and gives it life again. Innovation is a team sport, and this venture merges the capabilities of our respective teams."

HILTON IS ONE of the largest hotel companies in the world, known usually as parent company to higher end brands, such as Hilton Garden Inn and Canopy by Hilton. Now, the company is moving into the "premium economy" segment with its new brand, Spark. Spark will include several features meant to appeal to owners, according to Hilton, primarily by providing the company's reservation network, business model and commercial engines. It also includes supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key. "Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date," said Alissa Klees, brand leader, Spark by Hilton. "In fact, we already have more than 100 deals in various stages of development across the U.S., with the first properties anticipated to open this year." Each hotel will feature colorful exterior walls and artwork. The public space will feature multi-functional seating, such as communal tables and rocking chairs, for guests to eat breakfast, socialize or work throughout the day. Guest rooms will have practical amenities, including an open closet, in-room refrigerator, multi-purpose work surface and bathroom. To ensure a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, prior to joining Spark by Hilton. The new brand will fill a certain niche, said Matt Schuyler, Hilton's chief brand officer.

More and more top luxury hotels now accept cryptos for rooms and hotel services. Other travel-related sites were already accepting cryptocurrencies before luxury hotels jumped on the bandwagon. The primary reason that travelers use cryptos is because of the favorable conversion rates that save hundreds of dollars over using credit cards. The cards are just as convenient to use because they're totally digital-based. FIVE OF THE TOP LUXURY HOTELS THAT ACCEPT CRYPTOS Among the benefits, using cryptos tends to be less expensive than other methods of payment. Five of the top luxury hotels that accept cryptos include the following properties. 1. CHEDI ANDERMATT, SWITZERLAND 2. SRI PANWA PHUKET 3. SANDMAN HOTELS OF CANADA AND THE U.K. 4. CASUAL HOTELES OF SPAIN AND PORTUGAL 5. PAVILIONS HOTELS & RESORT GLOBAL TRAVEL WITH UTMOST CONVENIENCE Bitcoin ranks as the most popular digital currency. The innovative payment method uses decentralized currency for efficiency, transparency and security.

BWH HOTEL GROUP will offer cashless tipping to guests via eTip and Visa. The function will allow guests to express gratitude to hotel associates through pre-selected or custom tipping in the U.S. and Canada. The eTip process will be available at properties of the group, including Best Western Hotels & Resorts and SureStay Hotel Group hotels, the statement added. BWH said the new facility will empower guests to financially give to those who rely on tips as latest reports revealed that only 16 percent of U.S. customers carry cash. "We are committed to providing the best possible experience for our guests and bringing value to BWH hoteliers and their associates," said Michael Morton, BWH vice president for brand management. "We're excited to offer eTip digital tipping solution as a convenient way our valued guests can show appreciation to our dedicated hotel associates. We are equally excited to offer our associates a choice to receive their tips in real-time directly into their bank accounts. Innovation and caring are at the heart of our brand and we're proud to partner with eTip to innovate the tipping experience for guests and hoteliers alike."

Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company's marketing and digital strategies to drive business growth. Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company's web, advertising, and social media platforms. Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience and boost revenue, Red Roof said in a statement. "Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix," said Marina MacDonald, Red Roof's chief marketing officer. "Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role."

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