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PEACHTREE GROUP RECENTLY launched a restaurant management division to operate quick-service restaurants, starting with coffee shops at hospitals, universities, and other high-traffic locations. The venture, led by Daniel Puglisi, senior vice president of corporate operations in Peachtree's hospitality management division, began with a partnership with AdventHealth, opening a Starbucks at AdventHealth Orlando. Peachtree is in talks with other coffee franchises to expand into high-demand markets with captive audiences, aiming to build a strong nationwide portfolio of quick-service coffee shop locations, the company said in a statement. "Since our founding in 2007, we have consistently grown by identifying inefficient markets and capitalizing on them to achieve strong returns and build sustainable businesses," said Greg Friedman, Peachtree Group's managing principal and CEO. "Expanding into restaurants from our existing hospitality management capabilities was a natural evolution. Our partnership with AdventHealth marks a significant milestone as we look to replicate this successful model across their network and other prime locations."