AS ARTIFICIAL INTELLIGENCE continues to permeate society on every level, there is a place for it in the hotel industry, AAHOA said. AI technology can
improve operational efficiency and cut costs, the association said, but it must be developed and used ethically.
AAHOA referenced two recent research studies, one conducted by the Conrad N. Hilton College of Global Hospitality Leadership at the University of Houston, and
another by Morgan Stanley, to endorse the integration of artificial intelligence into hotels for enhanced guests' experience.
The University of Houston's study explored AI's transformative impact on the industry and its acceptance among hotel guests. Meanwhile, Morgan Stanley's research
report released on August 18, titled "AI for Hotels: Will the Hotel of the Future Fit in the Palm of Your Hand?" documented the benefits of hoteliers, online travel
agencies and hotel brands adopting AI technology early.
THE UPCOMING SHOW "Grand Indian Hotel," premiering on BBC Player, a BBC Studios streaming service available on Prime Video Channel, on June 14, will
depict the 90-year history of Oberoi Hotel & Resorts. The three-part series offers insights into The Oberoi Rajvilas in Jaipur, The Oberoi Udaivilas in
Udaipur, Rajasthan, and The Oberoi, New Delhi.
The show provides a glimpse into the behind-the-scenes efforts of Oberoi's 90-year history of hospitality, according to BBC Studios. The show is developed by
UK-based Voltage TV and distributed by BBC Studios.
"Grand Indian Hotel is a first-hand account depicting India's Vibrant culture of 'Atithi Devo Bhava' through the lens of legendary Oberoi Hotels & Resorts, and
reflects the great story-telling that is synonymous with BBC Studios," said Stanley Fernandes, BBC Studios' vice president of distribution, South Asia.