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ORAVEL STAYS LTD., OYO's parent firm, and SoftBank Group recently launched their premium hospitality brand, SUNDAY, in the United Kingdom and United Arab Emirates. Meanwhile, OYO's serviced hotels business saw 250 percent growth in its first year, adding 700 hotels since September 2023, surpassing its target of 200. The international expansion is part of OYO's ongoing efforts to strengthen its premium property portfolio globally, the company said in a statement. "Our data shows growing demand for premium, experience-driven accommodations," said Puneet Yadav, Oravel's UK business head. "This strategic move allows us to tap into the luxury segment while maintaining our commitment to delivering value across all price points."

ORAVEL STAYS, OYO'S parent company, plans to expand its premium brand, SUNDAY Hotels, to 100 properties globally by fiscal year 2026, according to a PTI report. The four- and five-star brand, launched in May 2023 as a SoftBank-Oravel Stays joint venture, has expanded to 10 countries with 30 hotels. The brand is present in India, the UK, Saudi Arabia, the UAE, Bahrain, Indonesia, Malaysia, Thailand, the Philippines and Vietnam. The initiative is part of Oravel's strategy to grow its premium hotel footprint globally, PTI reported, citing a spokesperson. "There are 30 SUNDAY Collection hotels already open across 10 countries, including India, and the company plans to ramp up expansion in FY26, targeting 100 hotels," the spokesperson said.