IHG HOTELS & RESORTS recently launched "IHG LIFT," an owner growth program aimed at providing hotel development support for historically underrepresented
groups in the hospitality industry and promoting diversity within IHG's hotel owner community, the company said. The new program seeks to remove shared barriers
to hotel ownership within these groups, promoting diverse owner-entrepreneurs for success.
IHG will invest more than $30 million over the next five years to aid the program, offering support, capital access, and guidance throughout the hotel lifecycle
for eligible owners in the U.S. and Canada. The IHG LIFT program name stands for leadership, inclusivity, facilitation and transformation, reflecting the necessary
change and ongoing evolution within the industry, a company statement said.