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PHILADELPHIA-BASED HOVR, a website content delivery software, recently launched its generative AI product, "Suggestions," and mobile experience, "Pathways," to boost business engagement and conversion rates through strategic video delivery. The software analyzes website dynamics and user behavior, providing actionable insights using machine-learning algorithms, Hovr said in a statement. "This generative AI feature marks an important leap forward for digital marketers and website managers," said Jason Craparo, Hovr's CEO. "By harnessing the power of AI, we are empowering businesses to significantly enhance their website outcomes, instantly and effortlessly. Utilizing advanced artificial intelligence capabilities, we can streamline processes that originally took hours down to seconds. Equally importantly, the products allow guests to engage with booking websites in a unique, novel way. These products have the potential to revolutionize the booking process."