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MAYA HOTELS HELD grand opening for its Tru by Hilton Mooresville in Mooresville, North Carolina. Maya Hotels is led by co-founders J.D. Deva and Baldev Thakor. The Charlotte, North Carolina-based company held a ribbon cutting ceremony on Aug. 19, though it opened in July. Attendees included Mooresville Mayor Miles Atkins and Leah Mitcham, executive director of the Mooresville Convention & Visitors Bureau. "Today's event was the culmination of many months of hard work and the collaboration with city officials, our construction team, and our Maya Hotels team members to bring this fresh, new Tru by Hilton property to the Mooresville / Lake Norman area," said Parimal Thakor, vice president of Maya Hotels. The 120-room hotel is in the Langtree Lake Norman mixed-use development in Mooresville. It is near to Lake Norman and Langtree Plantation. Amenities include mobile check-in and a fitness center. The hotel is pet friendly.

U.S. EXTENDED-STAY HOTELS continued their good performance in all measures of performance in April compared to 2019 and higher than in March, according to hotel investment advisors The Highland Group. Due to seasonal increases in leisure travel, the upscale extended-stay hotels benefited the most from the greatest lift in recovery indices except ADR. Meanwhile, mid-price extended-stay hotels achieved the strongest monthly gains in ADR and room revenues compared to April 2021, the U.S. Extended-Stay Hotels Bulletin: April 2022 report said. Economy extended-stay hotels continued the lead the recovery compared to 2019, but, demand declined 1.4 percent in April this year compared to April 2021, mainly due to strong increases in ADR over several months. "The 1.8 percent increase in extended-stay room supply in April is the first month supply growth reported below 2 percent since 2013 and the seventh consecutive month of 4 percent or lower supply growth. It is likely that the supply increases should be well below pre-pandemic levels during the near term," the report said.

ATLANTA-BASED EV Hotels, a new technology-centric hotel brand founded by Ken Patel, has partnered with Spanish firm CLERHP to construct a luxury resort in the new Larimar City & Resort project in Punta Cana, the Dominican Republic. The 400-room hotel will be built on an area of nearly eight acres, the company said in a statement. Larimar City & Resort will be on the Promenade on the Farrallón de Verón, which has a view of Punta Cana, said Leonardo Padron Hermes, CEO of Blacklions International Group, a company associated with CLERHP in the development of real estate projects in the Dominican Republic. The area includes restaurants, clubs, shops and an 18-hole golf course. "After many years of working behind the scenes to develop a hotel brand that both innovates and revolutionized the industry, it is truly rewarding to now see EV make an impact across the globe. And believe me, we are just getting started," Patel said. "Larimar City & Resort will be one of the best tourist attractions around the globe and our team at EV is excited to be part of this Smart-City. Growth doesn't come with a single action. It is the consequence of persistence, courage, and hard work. What we are accomplishing here is to create an experience that brings hospitality back and gives it life again. Innovation is a team sport."

AS MANY AS 60 percent of Americans are likely to stay in hotels this year, more than last year, according to two surveys commissioned by the American Hotel & Lodging Association. The survey findings apply to business and leisure travelers, with most saying they are travelling as much as or more than they did pre-pandemic. Hotels are the top lodging choice among travelers for business and leisure in the next three months, the new national Hotel Booking Index survey research commissioned by AHLA and conducted by Morning Consult has revealed. According to the surveys, conducted on Dec. 16 to 19 and Dec. 28 to Jan. 2, 52 percent of adults would choose to stay in hotels in the next three months, while 76 percent of potential business travelers would be most likely to stay in a hotel during the same period. Besides, business travelers indicate that nearly 70 percent of their employers have either returned to the pre-pandemic normal or increased amounts of business travel. The survey said that 51 percent of business travelers said that share of employees expected or encouraged to travel for work is now the same as before the pandemic, while another 20 percent said it's more than before. About 53 percent of business travelers said that the average length of business trips is now the same as before the pandemic, while another 20 percent said it's more than before.

A LAWSUIT FILED in federal court in Washington state alleges that STR, owned by commercial real estate information researcher CoStar Group, along with several major hotel companies conspired to inflate luxury hotel rates. The seven individuals named as plaintiffs in the lawsuit seek to make it a class-action filing on behalf of every person who stayed at the defendants' hotels from February 2020 until the present for an unspecified amount. CoStar and hotel companies including IHG Hotel & Resorts, Marriott International and Hyatt Hotels Corp., entered an exchange of "competitively-sensitive information about their prices, supply, and future plans" in violation of the antitrust provisions of the Sherman Act, according to the lawsuit. STR and most of the other defendants in the suit did not respond to requests for comment in time for this article, but a spokesperson for IHG said the company could not comment on pending litigation. "Teddy Roosevelt passed the antitrust laws to prevent titans of industry from price fixing in smoke-filled rooms," Steve Berman, the plaintiffs' lead attorney told Reuters, calling the defendants' conduct the "modern equivalent." The alleged price fixing happened in major cities including Boston, Chicago, Los Angeles, New York, San Diego, Denver, Washington, D.C., and Seattle. The lawsuit focuses on STR's "Forward STAR" product that was expanded into many of those markets in April after launching 17 of the country's 25 largest hotel markets, including Las Vegas, New York City, Los Angeles, Washington, D.C., Boston and Phoenix.

ABOUT 78 PERCENT of global travelers place high quality service above all else when booking a hotel, according to a global survey by IHG Hotels & Resorts' voco hotels. Cleanliness and other basic needs also rank highly, but the way hotel staff approach guests during their stay is very important, and travelers want to feel comfortable, both physically and in themselves. "Just like travel has changed, consumers expectations have too," said Will Yell, VP luxury and upscale conversion and affiliate brands at IHG. "With nearly half of travelers stating they want to be valued as an individual, a one-size-fits-all approach to hotel service no longer resonates with travelers." Travelers also are ready to reconnect post-pandemic, with six out of 10 craving connection, interaction and/or conversation more during their travels, compared to pre-pandemic, the survey said. That leads them to want more connection with hotel staff. "As many as 65 percent of travelers think hotel staff should act in a friendly manner towards guests and half said they want to be able to talk to staff and vice versa in a friendly, conversational manner, rather than overly formal or personal. Nearly half (48 percent) of travelers agree that a friendly, approachable, and personalized experience is more important than ever following the pandemic," the survey said.

AURO HOTELS RECENTLY ACQUAIRED the Residence Inn by Marriott Atlanta Buckhead/Lenox Park. Hunter Hotel Advisors helped broker the deal, which it said is another example of the strength of the extended-stay segment that has been seeing increased interest from major hotel companies such as Wyndham Hotels & Resorts. The 150-room Residence Inn is in Atlanta's upscale Buckhead neighborhood near shopping and dining outlets, such as Lenox Square Mall and Phipps Plaza, according to Hunter. Also, the hotel is across from AT&T corporate offices. "We are thrilled that the stars aligned on this acquisition - a smooth process with a highly professional seller, another collaboration with a trusted equity partner, and a further expansion of our relationship with Marriott," said D.J. Rama, CEO of Auro Hotels. "With the expertise brought by our investment, operations and design and construction resources, we believe strongly in the property's future performance potential."

WAYSIDE INVESTMENT GROUP of Houston and Iridescent Hotels of Dallas are partnering on the management of two hotels in San Antonio, Texas, and Houston. Both companies are relatively new ventures by established hoteliers. The hotels are the 126-room Hyatt Place San Antonio-Northwest/Medical Center and the 113-room Holiday Inn Houston West - Westway Park, and the hotels' new owners are also based in Houston. The Hyatt Place is near San Antonio International Airport, several company headquarters, medical centers and the University of Texas at San Antonio. The Holiday Inn is near USA Baseball, Memorial City Mall, Houston's Energy Corridor, the Galleria, Downtown Houston, Reliant Park and Minute Maid Park. "The addition of these two hotels is testimony to the continued steady growth and expansion of Iridescent Hotels' third-party management team and the collaboration with Wayside Investment Group," the companies said in a statement. "Several more additions are on the horizon for late first quarter and early second quarter."

The GLō Tulsa East Route 66 is now open in Tulsa, Oklahoma, the first of Best Western Hotels & Resorts' new-build boutique brand to open in the state. It is owned by Champion Hotels Group, led by founder Champak "Champ" Patel, and Jain Hotels led by CEO Jayesh Jain. The 70-room hotel is near the Tulsa Port of Catoosa and Tulsa International Airport. Other nearby attractions include the Tulsa Zoo, Oklahoma Aquarium, ONEOK Field, BOK Center, The Gathering Place, LaFortune Park, Rogers Point park and the Catoosa Activity Center. Hotel amenities include a meeting area and workspaces as well as a fitness center. "This hotel is the perfect addition to the Catoosa and Tulsa area," Patel said. "We are thrilled to introduce the GLō brand to Oklahoma," Jain said. "This property provides the ideal boutique look and feel with the modern amenities and service offerings today's travelers expect."

THE BUSINESS TRAVEL revenue of U.S. hotels is expected to drop $20 billion this year, down 23 percent when compared to 2019, according to the American Hotel & Lodging Association and Kalibri Labs. It is already reported that hotels lost an estimated $108 billion in business travel revenue during 2020 and 2021 combined. The report said that business travel revenue, the largest source of revenue in hotel industry, will take significantly longer to recover. However, leisure travel is expected to return to pre-pandemic levels this year, the report added. "While dwindling COVID-19 case counts and relaxed CDC guidelines are providing a sense of optimism for reigniting travel, this report underscores how tough it will be for many hotels and hotel employees to recover from years of lost revenue," said Chip Rogers, president and CEO of AHLA. "The good news is that after two years of virtual work arrangements, Americans recognize the unmatched value of face-to-face meetings and say they are ready to start getting back on the road for business travel."

THE BAIRD/STR HOTEL Stock Index jumped 16.4 percent in the first month of 2023, according to STR. A drop in recession fears and other factors gave investor confidence a boost, the research firms said. In January, the Baird/STR Index surpassed both the S&P 500, up 6.2 percent and the MSCI US REIT Index, increased 10.5 percent, STR said in a report. The index dropped 10 percent in December, and it was down 15 percent for 2022. According to STR, the Hotel Brand sub-index increased 16.2 percent from December to 10,342, while the Hotel REIT sub-index rose 17.1 percent to 1,216. "Hotel stocks rebounded sharply in January and were significant outperformers as the back-and-forth recessionary concerns once again subsided to start the year," said Michael Bellisario, senior hotel research analyst and director at Baird. "Industry-wide RevPAR trends finished the year on a strong note despite tougher calendar comparisons and weather-related travel disruptions in December. Several Hotel REITs provided fourth-quarter operational updates, and performance generally was in line with prior expectations. More broadly, investor sentiment has improved, which boosted stock prices across the board in January, but the macroeconomic indicators have remained mixed."

On the whole, travelling as a vegan can be tricky. Some countries don't offer much in terms of plant-based options on a menu, while certain hotels don't have anything vegan-friendly whatsoever. Thankfully, though, as awareness spreads, the accommodation options for vegan travellers are beginning to increase with it. In fact, in recent times, vegan-friendly hotels have been popping up all over America. Whether you're in New York or California, a number of vegan-friendly hotels are providing fantastic experiences for vegans. Some venues offer animal-free bedding, furniture and cleaning products, while other hotels might not go to such lengths but at least appreciate that vegans need to eat and therefore tailor their menus accordingly. This new phenomenon is certainly encouraging for vegans who perhaps don't feel comfortable staying in a place that doesn't cater for them and their beliefs. Usually, vegans might have to use their powerful smartphone devices not only for entertainment purposes like having a YouTube binge or playing the Thai Paradise online slot game, but also to turn to apps like HappyCow for mealtimes as they venture out of the hotel to find suitable places to eat. It can certainly make a hotel stay feel like more of a hassle than a relaxing break away.

WITH THE HOSPITALITY industry facing numerous issues even as the economy recovers from the COVID-19 pandemic, two major associations have formed a new partnership to address that need. AAHOA and the American Hotel & Lodging Association have created the American Hospitality Alliance advocate for hotels on state and national levels. AAHOA and AHLA announced the formation of AHA during the summer meeting of the International Society of Hotel Associations in Boston on Tuesday. The purpose of the alliance is to pool resources and streamline efforts, the associations said, and it also will work with state hotel associations. "The majority of hotels are small businesses. That is why the owners and operators are particularly well-suited to inform lawmakers about policies and regulations that will accelerate the industry's resurgence. This coalition could not have come at a more important time as the hotel industry prepares to welcome back guests," said Ken Greene, AAHOA's interim president and CEO. Greene was appointed to the interim position in early June following the resignation of Cecil Staton, former AAHOA president and CEO. Rachel Humphrey, the association's executive vice president and COO, also will be resigning on Aug. 7, the day after AAHOA's 2021 Convention and Trade show in Dallas finishes.

Home2 Suites by Hilton Cookeville in Cookeville, Tennessee, is now open. It is owned by NHK Hotels LLC and operated by Image Hotel Management, both led by Neil Patel as CEO. "On Aug. 14, 1986, Neil Patel, CEO and founder of Image Hotel Management, opened his first hotel, Executive Inn, in Cookeville," said Karen Patel, managing partner of Image Hotel Management. "Thirty-seven years later, we are delighted to open our Home2 Suites here and continue our partnership with Hilton Hotels." The 102-room hotel is near Tennessee Tech University, Cookeville Regional Medical Center, Cummins Falls, Burgess Falls, and Fall Creek Falls state parks, Image said in a statement. Hotel amenities include full kitchens, an indoor saline pool and a fitness center. The property includes a "backyard" with outdoor seating, a seasonal fire pit, pet pit stop, putting green, and yard games. The Cumberland Room offers 1,500 square feet of conference space with a spacious pre-function area and catering kitchen.

THE BAIRD/STR HOTEL Stock Index jumped in July, ending a downward trend for two consecutive months. The index decreased 10.4 percent year-to-date for the first seven months of 2022. Baird/STR Index recorded a sharp increase of 14.3 percent in July, according to STR. The index fell 19.3 percent in June and dropped 5.8 percent in May. It went up 0.7 percent during April. It increased 2.2 percent in March after rising 4.1 percent in February. The Baird/STR Index surpassed both the S&P 500, up 9.1 percent from June, and the MSCI US REIT Index, increased 8.7 percent, respectively during July. The hotel brand sub-index rose 14.2 percent from June, while the Hotel REIT sub-index increased 14.6 percent during the month. "Hotel stocks rebounded sharply and outperformed their respective benchmarks in July; relative outperformance has continued in August," said Michael Bellisario, senior hotel research analyst and director at Baird. "Despite the big gains in July, hotel stocks did not fully recapture June's losses. Positively, second quarter earnings exceeded analysts' and investors' expectations, and broader recession fears have begun to subside, which has boosted sentiment and stock prices. All eyes are on the post-Labor Day outlook that should reflect a more normalized travel environment."

The Tru by Hilton Mooresville in Mooresville, North Carolina, is now open. It is managed by Maya Hotels led by co-founders J.D. Deva and Baldev Thakor. The 120-room hotel is in the Langtree Lake Norman mixed-use development in Mooresville. It is near to Lake Norman and Langtree Plantation. Amenities include mobile check-in and a fitness center. The hotel is pet friendly. The Tru by Hilton Mooresville marks Maya Hotels' fourth hotel investment in Mooresville in the last 25 years, with a fifth hotel set for completion in the third quarter of this year.

A NEW ENVIRONMENTAL, social and governance report released by Choice Hotels International highlights steps that would allow the company to reduce utility costs, save time for franchisees, and increase Choice's ESG commitments. Those steps include new energy- and water-saving technology, diversity goals for hotel ownership and more. The report entitled "Building a Better Tomorrow, Today" lays out the company's plan to being a good corporate citizen, according to a release. "Choice Hotels shares a uniting belief that tomorrow will be even better than today, and we are committed to building that better tomorrow," said Patrick Pacious, Choice's CEO, in the report. "As one of the largest lodging franchisors in the world, we are building on more than 80 years of success in developing a portfolio of diversified brands and creating a lasting, sustainable legacy for the future - one hotel, one family, one community at a time." Key findings The report further details measures being undertaken by Choice to integrate ESG standards and principles into its long-term decision-making and operations, including: Reporting Scope 1 and Scope 2 greenhouse gas emissions for the first time and aligning ESG disclosures with the Sustainability Accounting Standards Board standards and the United Nations Sustainable Development Goals. Appointing an executive with knowledge of the business as vice president, sustainability and creating two new ESG governance forums to strengthen Choice's ESG strategy and execution. Joining the Sustainable Hospitality Alliance, a global network that champions responsible hospitality, and becoming one of its largest members. Relaunching HERtels by Choice, driving a 53 percent year-over-year increase in the company's hotel franchise deals with woman owners. Committing $25 million in incentives for contracts with underrepresented minority and woman owners by 2025. Setting a goal to increase the representation of women in senior leadership roles to 50

EXTENDED-STAY HOTELS continue to outperform other types of hotels on a regular basis, even during the pandemic. Now, large hotel companies are expanding their interests in the segment. Choice Hotels International is seeing strong performance and growth in its extended-stay brands, and Wyndham Hotels & Resorts recently announced plans to launch a new extended-stay brand this year, its first in the economy segment. Coming off a good year Occupancy, ADR and RevPAR all exceeded pre-pandemic levels for Choice's established extended-stay brands, the economy brands WoodSpring Suites and Suburban Extended Stay as well as midscale brand MainStay Suites, according to the company. The company's new midscale Everhome Suites, launched in early 2020, also saw strong interest by franchisees. The overall performance is similar to what the brands saw in 2020.

THE FIRST QUARTER of 2022 brought better than the national average performance for Twenty Four Seven Hotels. The Newport Beach, California-based third-party hospitality management company also acquired two new hotels in Southern California. Steady growth in year's beginning Occupancy for Twenty Four Seven properties rose steadily during the first three months of the year, hitting 62.9 percent in January, 67.8 percent in February and 76 percent in March. ADR also rose during the same three months, from $142.66 to $160.99 to $174.02. RevPAR followed the same trend, rising from $89.73 to $109.10 to $132.25. Each metric also rose compared to the first quarter of 2021. "We continue to ride the massive wave of momentum that began for Twenty Four Seven Hotels in 2021, when our portfolio grew by 25 percent with the addition of seven new hotels now totaling 25 hotels with more than 3,100 rooms," said David Wani, CEO of Twenty Four Seven. "We will continue to seek third-party management opportunities with well-respected partners and brands in the western U.S., expanding our concentration in these unique markets where we have firsthand experience improving bottom lines and guest satisfaction scores."

ELECTRIC VEHICLE CHARGING stations are a growing fixture at hotels around the U.S. Now, EV charging hardware and software producer EVPassport has released a new cloud-based system that connects its users to the hotel's guest services platform. The EVPassport Hotel Cloud, a variation of the company's cloud platform designed specifically for the hospitality industry, offers several options beside a simple charge. Guests can use the platform to locate the hotel on all EV charging location maps and apps. It allows owners to set charging prices, manage access and get details on energy usage, earnings history and carbon offset. EVPassport Hotel Cloud's "scan and charge" QR code technology allows users to pay without needing fobs, apps or cards. Hotels get an extra revenue stream from the stations, which can be wrapped in the hotel's name, logo and colors.