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TECHNOLOGY HOTEL BRAND EV Evolution and construction solutions firm ServiceTry recently created a joint venture, EV Hotel Corp. The $400 million deal will fund the development of EV Evolution Venue hotels in international markets. Their new hospitality concept, The Eloise Project, is set to debut its first property by late 2025. ServiceTry will acquire a 40 percent equity stake in EV Hotel Corp., gaining access to all of EV's global revenue streams, the companies said in a joint statement. "We're not just building hotels; we're crafting worlds," said Ken Patel, EV Hotel Corp's., chairman and CEO. "The Eloise Project is about immersing guests in luxury and wonder. We're creating spaces where every moment is memorable, and every stay is extraordinary." The partnership will expand EV Hotel's global presence with ServiceTry as its largest shareholder, the statement said. The concept offers Dubai-style amenities and guest-centric experiences.