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CENDYN, A GLOBAL hospitality cloud technology company, recently acquired Knowland, a provider of data-as-a-service intelligence for meetings and events. The acquisition aims to enhance sales prospecting and boost bookings in the meetings, incentives, conferences and events sector, Cendyn said in a statement. Knowland's platform provides market intelligence from more than 7,500 U.S. hotels and select international markets. "To effectively sell group business, hoteliers need immediate access to data, and Knowland's event intelligence platform is the market leader in this area," said Jack Blaha, Cendyn's CEO. "Its sales intelligence complements our sales CRM, helping hoteliers find their target audience. Using our Proposals and Grouprev platforms, hoteliers can complete the booking process. It's a perfect fit with our commitment to helping hoteliers "Find, Book, and Grow" their business. With Haveli Investments' expertise in technology joining our expansion, we're poised for a bright future for Cendyn's customers."