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ARIZONA-BASED BWH Hotels, known for brands like Best Western Hotels & Resorts, plans to expand into South Asia by introducing WorldHotels to markets including India, Bangladesh, and Sri Lanka. BWH Hotels, the company that acquired WorldHotels in 2019, is now established in South Asia through Sorrel Hospitality, the master franchisee based in New Delhi. According to Indian media reports, Sorrel Hospitality will extend its presence into Bangladesh and Sri Lanka. The company expects to have around 51 hotels by the end of 2024, including 3,000 rooms once the pipeline becomes operational. All these hotels are signed in these three markets, with an additional six hotels in the India market, the report in the Economic Times said. Larry Cuculic, president and CEO of BWH Hotels, expressed the company's commitment to strengthening its presence in India and raising standards in accommodation and guest satisfaction.