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THE LOS ANGELES City Council declared Wednesday, Sept. 4, as "AAHOA Day," recognizing association members' role as entrepreneurs, job creators and contributors in the Greater Los Angeles Area. More than 100 AAHOA members attended the council meeting, where Councilmembers John Lee and Traci Park paid tribute to the contributions of local hoteliers to the city's development. "It is an honor to see our work recognized by the L.A. City Council," said Miraj Patel, AAHOA's chairman. "AAHOA Members have consistently engaged in advocacy that supports the hotel industry, and we are grateful for this acknowledgment of our efforts. I commend Greater Los Angeles area regional director Naresh Bhakta and Northeast Los Angeles Hotel Owners Association president Ray Patel for their hard work and dedication in leading these efforts, and all the AAHOA Members who joined for this special event." The recognition highlights the association's recent efforts to address challenges in the hotel industry, including revising the proposed "Hotel Land Use and Replacement Housing Requirements" and transforming a mandatory homeless voucher program into a voluntary one, AAHOA said in a statement said. The association also advocated for a carve-out for limited-service hotels in the proposed minimum wage hike.

AAHOA'S POLITICAL ACTION Committee raised $1 million in 2024, bringing its total to $1.5 million during the 2023-2024 PAC fundraising period. This reflects AAHOA members' advocacy efforts to ensure hotel owners' voices are heard at all levels of government. The AAHOA PAC supports legislative and regulatory initiatives impacting hotel owners nationwide, the association said in a statement. "Reaching the $1 million mark is a significant achievement, and I want to personally thank our AAHOA members for their contributions and participation in the AAHOA PAC," said Miraj Patel, AAHOA's chairman. "The funds raised will help AAHOA further its mission of advocating for hotel owners and supporting policies that promote growth and protect owner investments."

AAHOA IS CONTINUING its advocacy efforts with new meetings with members of Congress. On Sept. 27, representatives from the association met with Sen. John Hickenlooper, Democrat from Colorado, in Washington at his Capitol Hill office. Hickenlooper, who sits on both the Small Business Committee and the Senate Commerce Committee, met with AAHOA to discuss Small Business Administration loan limit increases as well as fairness and transparency in the franchise industry, according to AAHOA. In Hickenlooper's home state of Colorado, 39.5 percent of all hotels in the state are owned by AAHOA members, comprising 520 hotels and 55,861 rooms, according to a recent study for AAHOA by Oxford Economics. Those hotels provide $5 billion in wages and other compensation, along with approximately 54,490 direct jobs and 101,000 total impact jobs in the state. They provide $8.5 billion in contribution to the state's GDP, and $2.3 billion in federal, state and local taxes along with $201 million in total lodging taxes.

SALEM, OREGON, RECENTLY changed its plan to use transient lodging tax funds for library funding gaps. AAHOA and the Oregon Restaurant & Lodging Association have been closely monitoring the municipality's attempts to divert the protected revenue from its intended purpose, promoting tourism. Instead, the city will use funds from the American Rescue Plan Act. Hotel taxes diverted from tourism could diminish funding for year-round visitor attraction efforts, AAHOA said in a statement. "AAHOA and ORLA were proactive in ensuring appropriate use of the transient lodging tax in the city of Salem," said Taran Patel, AAHOA's Northwest regional director. "This is a great example of the importance of AAHOA members being active in advocacy at the local levels of government."

LAURA LEE BLAKE, president and CEO of AAHOA, and Neal Patel of Patel Partners were among The Hill's Top Lobbyists of 2024 for their leadership in advocating for the hotel industry amid legislative and political challenges. The list recognizes individuals who have effectively advanced their industry's interests in a changing political landscape. Blake and Patel's inclusion comes as the hospitality sector faces ongoing legislative and regulatory challenges, AAHOA said in a statement. AAHOA Chairman Miraj Patel congratulated Blake and Neal Patel on the recognition. "Their dedication and efforts on behalf of our industry continue to make a meaningful impact," Patel said. "We are fortunate to have such strong advocates representing AAHOA and our industry."

WITH THE HOSPITALITY industry facing numerous issues even as the economy recovers from the COVID-19 pandemic, two major associations have formed a new partnership to address that need. AAHOA and the American Hotel & Lodging Association have created the American Hospitality Alliance advocate for hotels on state and national levels. AAHOA and AHLA announced the formation of AHA during the summer meeting of the International Society of Hotel Associations in Boston on Tuesday. The purpose of the alliance is to pool resources and streamline efforts, the associations said, and it also will work with state hotel associations. "The majority of hotels are small businesses. That is why the owners and operators are particularly well-suited to inform lawmakers about policies and regulations that will accelerate the industry's resurgence. This coalition could not have come at a more important time as the hotel industry prepares to welcome back guests," said Ken Greene, AAHOA's interim president and CEO. Greene was appointed to the interim position in early June following the resignation of Cecil Staton, former AAHOA president and CEO. Rachel Humphrey, the association's executive vice president and COO, also will be resigning on Aug. 7, the day after AAHOA's 2021 Convention and Trade show in Dallas finishes.

"BE ONE BODY" and roar like a pride of lions, Pujya Brahmviraharidas Swami, one of India's leading saints, told attendees of the 2023 AAHOA Conference and Trade Show in Los Angeles last week in his keynote speech. However, his call for unity came at a time when several large hotel companies boycotted AAHOACON23 over AAHOA's support for franchising reform. The association's new chairman, Bharat Patel, will have to lead the effort to follow Pujya Brahmviraharidas Swami's guidance and unite the membership in light of the split with Marriott Hotels International, Choice Hotels International and others. The leadership required will take courage, said Pujya Brahmviraharidas Swami, who spearheads the global outreach of BAPS in the U.S. to spread harmony and collaboration and who the Indian government and heads of state have called upon for guidance. "This is not just a story of celebrating the past or creating the future, but also of recalibrating the present. This is not a story of a motel and a mouse," Brahmaviharidas said. "This is a story of an empire of hospitality and a pride of lions. Roar in the right direction, in the right way, and the world will listen." Also during AAHOACON23, which set a record level of booth sales for the trade show, members elected new board members. The association also announced a new charity organization dedicated to helping victims of natural disasters, and software company Virdee took the top prize in the inaugural AAHOA Tech Pitch Competition. Change of command New Chairman Bharat Patel officially moved into the top spot on the board on the last day of the conference at the Los Angeles Convention Center. He replaced Nishant "Neal" Patel and will be followed next year by Miraj Patel, who is now vice chairman. "Like the theme from AAHOACON23, I look forward to honoring the past and creating a bolder future by working with AAHOA's nearly 20,000 members to ensure we reestablish strong partnerships with our state associations