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THE OMICRON VARIANT of COVID-19 has come and, for now, gone, and U.S. hotels are recovering quickly according to STR. The recovery does come after a slight dip in GOPPAR. That dip was a $20 decline in January, but GOPPAR rose to $58.88 in February, the highest since October, according to STR's P&L report for the month. TRevPAR for the month was $169.77, EBITDA PAR was $39.29 and labor costs were $56.63. All also were increases over January. In 2021, U.S. hotel profits reached 52 percent of pre-pandemic levels, according to STR. "Following trends in top-line performance, U.S. profitability levels are recovering more quickly from Omicron than with previous variants," said Raquel Ortiz, STR's director of financial performance. "February GOPPAR was roughly 77 percent of the 2019 comparable, but independents (108 percent), luxury (94 percent) and midscale (88 percent) chains were far above the national average. The upper upscale (67 percent) and upscale (70 percent) segments are where the largest deficits persisted.

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THERE WAS A slight dip in U.S. hotel performance in the fifth week of July compared to the week before, which was the traditional summer travel peak, according to STR. Performance metrics for hotels were lower during the week compared to the week before, but higher when compared to 2019. Occupancy was 71.9 percent for the week ending July 30, down from 72.8 percent the week before and dropped 3.8 percent from 2019. ADR was $158.32 for the week, a slight dip from $158.79 the week before and increased 18.3 percent from three years ago. RevPAR reached $113.90 during the week, down from $115.59 the week before and up 13.9 percent from 2019. Nashville reported the largest occupancy increase during the post summer travel peak week, up 4.2 percent to 77.8 percent, over 2019 among STR's top 25 markets. The highest occupancy were in San Diego (87.4 percent), Boston (85.5 percent), and Oahu Island (85.3 percent) during the week under review.

U.S. HOTEL PERFORMANCE exhibited mixed year-over-year comparisons in the third week of November, according to CoStar. Moreover, both occupancy and RevPAR declined compared to the previous week. Occupancy dropped to 62.4 percent for the week ending Nov. 18, down from the previous week's 64.8 percent, marking a year-over-year decrease of 0.6 percent. ADR saw a slight increase to $156.47, compared to the previous week's $156.01, demonstrating a significant 7 percent uptick from the previous year. Despite a decline to $97.61 in RevPAR compared to the previous week's $101.13, there was a noteworthy 6.3 percent rise from the corresponding period in 2022. Among the top 25 markets, Boston led with the largest year-over-year occupancy gain, surging by 11.0 percent to reach 77.2 percent.

U.S. HOTEL PERFORMANCE stayed below the levels of the previous week as anticipated, according to CoStar. Occupancy, ADR, and RevPAR all saw declines compared to the preceding week. However, year-over-year comparisons remained positive. Occupancy dropped to 54.7 percent for the week ending Dec. 16, down from the previous week's 58.7 percent, but reflected a year-over-year increase of 1.1 percent. ADR decreased to $142.62, compared to the previous week's $153.36, showing a 4.7 percent uptick from the prior year. RevPAR also declined to $77.99, compared to the prior week's $89.98, indicating a 5.8 percent increase from the corresponding period in 2022. Among the top 25 markets, San Francisco saw the largest year-over-year increases in all three key performance metrics: occupancy surged by 32.0 percent to 70.2 percent, ADR soared 21.5 percent to $223.78, and RevPAR increased by 60.3 percent to $157.14.

Joe Palmer is now vice president of risk management for Atlanta-based Peachtree Hospitality Management. Also, Jatin Desai, managing principal and CFO for Peachtree Hotel Group and immediate past chair of the Atlanta Hospitality Alliance welcomed the new president of that organization, Kim Bardoul. Peachtree Hospitality Management is an affiliate of Peachtree Hotel Group. Previously, Palmer, who joined PHM in 2019, provided corporate support for a portfolio of 77 full-service and select-service properties. He also held positions with Hilton Clearwater Beach Resort, South Seas Island Resort and the Inns of Sanibel and Streamsong Resort.

TRAVELERS AS WELL as hoteliers are ready for business travel to get back to normal, according to the American Hotel & Lodging Association. Nearly two-thirds of business travelers feel that the increased reliance on virtual work during COVID-19 is negatively impacting both productivity and workplace culture. As many as 77 percent of business travelers and 64 percent of American workers think that it is more important than ever to bring back business travel, according to a survey commissioned by the AHLA. The poll, conducted by Morning Consult among a national sample of 2,210 adults from March 8 to 9, also revealed that nearly seven in ten Americans approve the Centers for Disease Control and Prevention's recent move to relax mask requirements. According to the survey, 43 percent of U.S. workers are more likely to travel for business compared to 2020-21.

IN THE WAKE of spring break travel, U.S hotel performance continues to register growth in the third week of March compared to the previous week, according to STR's latest data through 18 March. Occupancy stood at 67.6 percent for the week ending March 18, up from 64.7 percent the week before, 1.3 percent more than the comparable week in 2002 and 2.5 percent down the comparable week in 2019. ADR was $167.04, increased from $158.20 the week before and up 8.9 percent and 23.9 percent over the same month in 2022 and 2019, respectively. RevPAR arrived at $112.89 in the third week, up from $102.38 the previous week, and an increase of 10.4 percent and 20.8 percent against the same month in 2022 and 2019. Among the Top 25 Markets, Boston saw the highest year-over-year increase in occupancy, up 17.8 percent to 71.8 percent, while Houston witnessed the highest occupancy increase over 2019, increased 9.6 percent to 72.5 percent. Las Vegas reported the highest ADR, up 77.9 percent to $306.79 and RevPAR increased 101.5 percent to $277.09 year-over-year. Las Vegas market also posted the highest increases in the measuring of ADR (up 113.2 percent to $306.79) and RevPAR (increased 116.9 percent to $277.09 percent), against 2019.

GOPPAR FOR U.S. hotels in February exceeded the levels of the pre-pandemic comparable time period and was the highest since October 2022, according to STR's February 2023 Profit & Loss data. EBITDA was the only key bottom-line metric on a per-available-room basis to come in lower than February 2019, STR said in a statement. GOPPAR reached $77.37 for the month, up 1.6 percent over the same month in 2019, TRevPAR stood at $217.20, up 3.7 percent, and EBITDA PAR was $51.63, down 0.6 percent against February 2019. Labor costs were $73.70, a 2.9 percent increase. "The profit-and-loss metrics followed typical industry trends, improving from the prior month," said Raquel Ortiz, STR's director of financial performance. "Both GOPPAR and GOP margins were the highest since last fall, while profit margins came in just one percentage point below 2019. Profit margins for limited-service hotels are further behind in recovery than full service, likely due to increasing labor costs that bear heavier weight on the bottom line." "An increase in top-line group demand is beginning to show in the bottom line, as catering and banquet revenues are inching closer to 2019 levels and meeting space rentals and services charges surpassed that threshold. On a per-operating-room basis, nearly all F&B revenues outpaced the pre-pandemic comparables," Ortiz added. Of the major markets, 10 realized both GOPPAR and TRevPAR levels higher than the 2019 comparables, the statement said. "February was a slower month for markets that are more dependent on groups and conventions, such as Atlanta, San Francisco and Minneapolis," Ortiz further said. "Warmer markets have remained at the top, with Phoenix showing the highest TRevPAR recovery and second highest GOPPAR recovery for the month, helped by peak season and Super Bowl LVII."

U.S. HOTEL PERFORMANCE declined in the third week of December as anticipated ahead of the holidays, according to CoStar. Three key metrics-occupancy, ADR, and RevPAR-all dipped compared to the previous week. Occupancy fell to 43.9 percent for the week ending Dec. 23, down from the previous week's 54.7 percent, but demonstrated a year-over-year increase of 0.5 percent. ADR decreased to $131.97, compared to the prior week's $142.62, marking a 0.9 percent decline from the previous year. RevPAR also declined to $57.9, compared to the prior week's $77.99, indicating a 0.4 percent decrease from the corresponding period in 2022. Among the top 25 markets, Boston experienced the most significant year-over-year increases, with occupancy rising by 21.5 percent to 46.2 percent and RevPAR up by 23.1 percent to $65.68. Anaheim recorded the highest ADR increase, rising by 14.7 percent to $190.86.

TOURISTS ARE PROJECTED to maintain or increase their travel spending in 2024 compared to the previous year, according to American Express Travel's "2024 Global Travel Trends Report". Approximately 84 percent of respondents from countries including the U.S., Australia, Canada, India, Japan, Mexico, and the U.K. anticipate spending the same or more, with 77 percent prioritizing the quality of their travel experience over cost considerations. "Travelers are focused on creating the right itineraries and building memories, whether that means booking a trip to see a favorite sports team compete or taking a once-in-a-lifetime expedition cruise," said Audrey Hendley, American Express Travel's president. "Our 'Global Travel Trends Report' sheds light on what is driving global travel bookings and provides inspiration for where to go next." About 65 percent of respondents express greater interest in embarking on a major trip in 2024 compared to previous years, the report said. Additionally, 72 percent prefer saving money for a major trip over spending it on social outings with friends. More than half of respondents intend to save for a major trip over a span of six months to two years.

U.S. HOTEL PERFORMANCE showed improvement in the second week of January compared to the previous week, with mixed year-over-year comparisons, according to CoStar. Key metrics, including occupancy, ADR, and RevPAR, saw moderate increases during the week compared to the New Year's commencement. The performance was influenced by the Consumer Electronics Show. Occupancy came in at 53.3 percent for the week ending Jan. 13, up from the previous week's 46.8 percent and reflecting a 2.8 percent year-over-year decrease. ADR rose to $153.84, compared to the prior week's $152.17, showing a 6.3 percent increase from the previous year. RevPAR increased to $81.96 from the prior week's $71.28, showing a 3.3 percent rise from the corresponding period in 2023. Among the top 25 markets, Las Vegas demonstrated the largest year-over-year increases in each of the three performance metrics. Occupancy increased by 29 percent to reach 79.8 percent, ADR rose by 77.3 percent to $283.74, and RevPAR increased by 128.8 percent to $226.34.

Chris Cheney is now senior vice president of commercial services at Stonebridge Cos. He joined the company in 2007, serving as a general manager at properties from Alaska to Colorado before becoming director of revenue management in 2011. In his new role, Cheney will oversee revenue management, sales and marketing, and digital strategy. Stonebridge is led by founder and chairman Navin Dimond. "We are incredibly proud to promote and grow our internal talent at Stonebridge, and Chris' continued growth within the company is a testament to that commitment," said Rob Smith, Stonebridge's president and CEO. "Chris' leadership has been instrumental in our success, with 77 percent of our hotels exceeding or achieving 100 percent market share penetration and an average market share of 109 percent. I'm confident that these impressive results will continue to set us apart in the industry under Chris's leadership."

MainStay Suites Chesapeake in Chesapeake, Virginia, is now open. The three-story, 77-room property, owned by Ray Patel, is the first new-construction hotel to feature Choice Hotels' proprietary "Lobby in a Box" and "Kitchen in a Box" packages for extended-stay customers. It features a multi-functional lobby with a marketplace for meals, travel items and flexible seating, while enabling easy installation of in-room kitchens, Choice said in a statement. "Choice Hotels' packages have helped us add efficiency and value to this newly built property and elevate the extended-stay experience for our guests," said Patel. "From the on-the-go marketplace to the multi-use lobby to in-room kitchens, these innovations create a functional experience tailored to travelers in the Chesapeake market."

U.S. HOTEL PERFORMANCE declined slightly in the fourth week of October, though year-over-year comparisons remained positive, according to CoStar. Key metrics, including occupancy, RevPAR, and ADR, saw slight decreases from the previous week. Occupancy fell to 69 percent for the week ending Oct. 26, down from 70.1 percent the prior week but up 4.5 percent year-over-year. ADR declined to $168.69 from $169.85, marking a 4.6 percent increase year-over-year. RevPAR dipped to $116.32 from $119.01, showing a 9.3 percent gain over the same period in 2023. Among the top 25 markets, Tampa recorded the highest occupancy increase, up 28.1 percent to 84.2 percent, driven by ongoing displacement demand from Hurricane Milton. New Orleans saw the highest increases in ADR, up 64.1 percent to $301.30, and in RevPAR, up 77.6 percent to $227.24, boosted by Taylor Swift's Eras Tour.

U.S. HOTEL PERFORMANCE showed mixed results in the second week of December compared to the previous week, according to CoStar. However, the industry reported positive year-over-year growth across key metrics, driven by the Hanukkah calendar shift and a shorter business travel window between Thanksgiving and Christmas. Occupancy rose to 59.5 percent for the week ending Dec. 14, up from 59 percent the previous week and 8.5 percent higher year-over-year. ADR dropped to $155.21 from $159.77 the prior week but was up 8.9 percent compared to the same week last year. RevPAR fell to $92.32 from $94.31, yet showed an 18.2 percent year-over-year increase. Among the top 25 markets, Tampa recorded the highest year-over-year occupancy growth, rising 33.3 percent to 84.7 percent. New York City reported the largest ADR increase, up 30.1 percent to $510.13.

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