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DAVID KONG, THE recently retired CEO of Best Western Hotel Group, has launched DEI Advisors, a non-profit organization dedicated to helping women and other minority groups to achieve their career aspirations. Specifically, it plans to close the diversity gap that still exists on the upper, leadership levels of the hospitality industry. Based in Scottsdale, Arizona, DEI Advisors will conduct a series of interviews with industry leaders with the intent of sharing inspiration and guidance to help individuals navigate their careers. The interviews will teach how to overcome conscious and unconscious bias, seek advancement, face structural barriers successfully, establish networks, advocates and mentors and better integrate their work life and personal life. "I formed DEI Advisors as a non-profit organization to collect and share insights and learnings from industry leaders," said Kong, who is DEI Advisors principal and founder. "While many companies are doing wonderful work in the areas of DEI, individuals must also be responsible, and feel empowered, for their own personal growth and career aspirations. Essentially, we're aiming to prepare future leaders in the industry for the driver seat of their own journey, where they get to truly help create and advocate for their own destiny."

LINA PATEL IS Red Roof's new director for strategic franchise initiatives. In the new role, Patel will direct the growth of Red Roof among diverse and underrepresented corporate and franchise communities. Patel has been a hotel owner for 23 years, according to the statement. Prior to joining Red Roof, she was the member of one of the industry's largest franchise advisory committees. In 2007, Patel joined the board of LPS of USA, a non-profit religious, cultural, and non-political organization providing support to American immigrants from India's Leuva Patidar region. She will report to Matthew Hostetler, Red Roof's chief development officer, the company said in a statement. "Lina is one of the strongest advocates for growth and diversity in our industry, and we are delighted to have her join our team as director of strategic initiatives," said George Limbert, president of Red Roof. "She brings a unique and multi-faceted background as a franchise owner, industry executive and AAHOA board member to her new role," Limbert added. Patel, who joined the board of AAHOA in 2017, played a role in launching the organization's HerOwnership program in 2022 - to help further foster, promote, and empower women entrepreneurs in hospitality sector. "With six years on the board of AAHOA, Lina has a deep understanding of the challenges everyday hotel owners face, as well as their paths to success, which she has demonstrated by example in her own career," Hostetler said. Hostetler said 35 percent of Red Roof's franchise system is represented by women.

DOROTHY DOWLING HAS joined her old boss, David Kong, as a principal for Kong's DEI Advisors, a non-profit organization that aims to empower women and other underrepresented groups to achieve their career goals. Previously, Dowling was chief marketing officer at Best Western Hotels & Resorts for 18 years while Kong was Best Western's CEO for 20 years. Kong, along with principals Rachel Humphrey and Lan Elliott, formed DEI Advisors last year. Humphrey is the former executive vice president and COO for AAHOA, and Elliott is co-founder of Acacia Hospitality LLC. Dowling also held senior leadership positions with other hospitality companies, including Wyndham Hotels & Resorts, Forte Hotels, Travelodge Canada, Royal Host REIT and ARAMARK. She serves as a board member and advisor for several organizations, including Cubesmart, HSMAI, and WINiT by GBTA. Dowling recently received the lifetime achievement awards from the Hospitality Sales and Marketing Association International, the NYU International Hospitality Industry Investment Conference for her business performance, and GBTA WINiT for her leadership advancing diversity, equity, and inclusion in the hospitality industry, according to DEI Advisors.

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THE AMERICAN HOTEL & Lodging Association philanthropy branch AHLA Foundation has launched a trafficking prevention training program for the hotel industry in collaboration with ECPAT-USA and Marriott International to mark the World Day Against Trafficking in Persons observed on July 29, a statement said. The program titled "Recognize and Respond: Addressing Human Trafficking in the Hospitality Industry" was developed by Marriott by partnering with non-profit organizations and survivor experts. It includes learning paths for associates and managers around increased guidance on responding to potential trafficking situations and interacting with potential victims. It is available to the hotel industry through ECPAT-USA's online learning platform for free, the statement said. The new initiative advances the American Hotel & Lodging Association and AHLA Foundation's "No Room for Trafficking" awareness program which raises awareness about human trafficking. "One of No Room for Trafficking's goals is to train every single hotel employee to identify and respond to a potential human trafficking situation. Through this innovative new training, the industry as a whole will be better equipped to help identify and stop cases of human trafficking," said Chip Rogers, president and CEO of AHLA. "We are extremely grateful to Marriott International and leading trafficking prevention partners who are offering this free training with support from the AHLA Foundation."

CHEF AND HUMANITARIAN José Andrés will deliver the opening keynote at The Hospitality Show on Oct. 28. The three-day event, organized by Questex and the American Hotel & Lodging Association, will take place from Oct. 28 to 30 at the Henry B. González Convention Center in San Antonio, Texas. Additional speakers and program updates will be announced in the coming months, AHLA said in a statement. In the discussion titled "Changing the World Through the Power of Food," Andrés, a food and hunger advocate, will express his belief that "food is a basic human right," AHLA said. The World Central Kitchen, the non-profit he founded in 2010 to provide food relief after disasters, has delivered over 350 million meals worldwide. Andrés also founded José Andrés Group, which owns restaurants such as the two-Michelin-starred minibar in Washington D.C., Mercado Little Spain in New York City and multiple locations of the Bazaar by José Andrés, the statement said. Andrés popularized Spanish tapas in the U.S. and introduced avant-garde cuisine.