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It is not easy for any profitable business to promote the cause of environmental sustainability and social responsibility by imbibing this objective with its values and creating a brand around that image. The organizations that are able to achieve this, not only add value to their brand but also endear themselves to the public. Fragrant Nature resort is one of these resorts in Kollam to which these principles have never been lost sight of, ever since its inception. Community and environment have been the two focal points around which the architecture and design of this hotel have been oriented and around which its activities have worked. Let us have an idea of what this hotel does in this respect.