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THE SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING | www.aboutads.info - 2 views

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shared by Janos Haits on 16 Jun 14 - No Cached

Janos Haits on 16 Jun 14

DAA Announces Guidance for Self-Reg Principles in Mobile Environment On behalf of America's largest media and marketing trade associations, the Digital Advertising Alliance (DAA) has unveiled new guidance for advertisers that will bring the ubiquitous transparency consumers have come to know for interest-based ads in the desktop browsing environment to the mobile space.

<div class="cArrow"> </div><div class="cContentInner">DAA Announces Guidance for Self-Reg Principles in Mobile Environment On behalf of America's largest media and marketing trade associations, the Digital Advertising Alliance (DAA) has unveiled new guidance for advertisers that will bring the ubiquitous transparency consumers have come to know for interest-based ads in the desktop browsing environment to the mobile space.</div>

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