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Different variety and versions of Smart TVs have been launched with different level of customization. While some of them can play applications only, others can efficiently connect to the internet for content browsing. Some reasons for the increasing popularity of smart televisions in recent years are discussed here.

"Adobe Primetime brings TV to every IP-connected screen. It gives programmers and operators modular capabilities to stream, protect, analyze, and monetize video across desktops and devices. Finally, you can profitably broadcast live, linear, and video-on-demand programming everywhere."