Availability heuristic is our tendency to react to something more and to a greater degree when we already know the information (and have personal connections to the claim).
"You don't think in statistics, you think in examples, in stories." This is so true because we don't have emotional connections to numbers or boring facts. We value other peoples' experiences over scientific facts because it's easier. It's hard to think of a possible situation occuring without previous experience.
Everything is about how available knowledge is. If something is familiar, we are more likely to process it faster and to focus on it, leaving other unfamiliar information aside.
Truth: Knowing the facts and statistics we are more likely to believe something that is ordinary if we can find just one example of it and less likely to believe in something if you have never heard of it before. --this should be the basis
this reminded me of those word scramble things where the first and last letters of a word stay the same but all the ones in the middle are mixed up but somehow our brains can still decipher it.
"you dont think in statistics you think in examples" availability heuristic: define, eplain etc. opening a book* smoking: knowing a smoker with cancer etc versus knowing smokers with no health complications (unlikely) sunscreen: tanning purposes versus getting burnt; having family history of skin cancer stds: ... fast food: seeing skinny people eat mcdonalds and never closes book* "YOU ARE NOT THAT SMART"
This is so true because we don't have emotional connections to numbers or boring facts. We value other peoples' experiences over scientific facts because it's easier. It's hard to think of a possible situation occuring without previous experience.
availability heuristic: define, eplain etc.
opening a book*
smoking: knowing a smoker with cancer etc versus knowing smokers with no health complications (unlikely)
sunscreen: tanning purposes versus getting burnt; having family history of skin cancer
stds: ...
fast food: seeing skinny people eat mcdonalds and never
closes book*
"YOU ARE NOT THAT SMART"