Brand Loyalty - 9 views

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  #1 Devon Franke on 29 Aug 12

   

  ... I dont know if I am doing this right, but our group read the section about Brand Loyalty. I thought that this chapter was so relevant and true that after reading several different lines, I couldnt help but think to myself "that is so true." I thought the most interesting part of this chapter was the section about "Fanboys" and how "Fanboys" are created and why they are such a big part of Brand loyalty. Also, when my group was discussing the experiement done about Pepsi vs. Coke I thought it was hilarious to listen to Tara rant about how Coke is better than Pepsi (Proof that Brand Loyalty is really) All and all, we learned that really, we are not so smart.

   

  <div class="cArrow"> </div><div class="cContentInner">... I dont know if I am doing this right, but our group read the section about Brand Loyalty. I thought that this chapter was so relevant and true that after reading several different lines, I couldnt help but think to myself "that is so true." I thought the most interesting part of this chapter was the section about "Fanboys" and how "Fanboys" are created and why they are such a big part of Brand loyalty. Also, when my group was discussing the experiement done about Pepsi vs. Coke I thought it was hilarious to listen to Tara rant about how Coke is better than Pepsi (Proof that Brand Loyalty is really) All and all, we learned that really, we are not so smart.</div>

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  #2 Amy Burvall on 31 Aug 12

   

  ok- great start but what happened to the rest of your group? This whole thing is so Apple versus PC...ow, maybe you could bring in your font loyalty, and the fact no one likes Comic Sans

   

  <div class="cArrow"> </div><div class="cContentInner">ok- great start but what happened to the rest of your group? This whole thing is so Apple versus PC...ow, maybe you could bring in your font loyalty, and the fact no one likes Comic Sans</div>

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  #3 Christina Cortese on 04 Sep 12

   

  Like Devon, I thought the Fanboys concept was really interesting - and found it to be incredibly true after thinking about the way my friends act. My dad is certainly an Apple Fanboy - although he is incredibly Pro-Android over the iPhone, which I found pretty interesting. He's also a diehard Coke fan. Also, agreed with Devon, Tara's discussion about Coke tasting better than Pepsi was a prime example of Brand Loyalty, and after I thought about it I'm a pretty big "Fanboy" myself. Brand Loyalty isn't just about products though, it can extend to social websites - for example, Reddit over 9Gag - Brand Loyalty can apply to "website loyalty" as well. I discovered something about myself that I never really questioned before - my loyalty to certain brands, games, and even websites. This sort of loyalty exists everywhere.

   

  <div class="cArrow"> </div><div class="cContentInner">Like Devon, I thought the Fanboys concept was really interesting - and found it to be incredibly true after thinking about the way my friends act. My dad is certainly an Apple Fanboy - although he is incredibly Pro-Android over the iPhone, which I found pretty interesting. He's also a diehard Coke fan. Also, agreed with Devon, Tara's discussion about Coke tasting better than Pepsi was a prime example of Brand Loyalty, and after I thought about it I'm a pretty big "Fanboy" myself. Brand Loyalty isn't just about products though, it can extend to social websites - for example, Reddit over 9Gag - Brand Loyalty can apply to "website loyalty" as well. I discovered something about myself that I never really questioned before - my loyalty to certain brands, games, and even websites. This sort of loyalty exists everywhere.</div>

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