In This Snapchat Campaign, Election News Is Big and Then It's Gone - The New York Times - 1 views
www.nytimes.com/...at-election-campaign-news.html
campaign election news journalism social media bias memory
shared by Javier E on 05 May 16
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Every modern presidential election is at least in part defined by the cool new media breakthrough of its moment.
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In 2000, there was email, and by golly was that a big change from the fax. The campaigns could get their messages in front of print and cable news reporters — who could still dominate the campaign narrative — at will,
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The 2004 campaign was the year of the “Web log,” or blog, when mainstream reporters and campaigns officially began losing any control they may have had over political new
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Marco Rubio’s campaign marched into the election season ready to fight the usual news-cycle-by-news-cycle skirmishes. It was surprised to learn that, lo and behold, “There was no news cycle — everything was one big fire hose,” Alex Conant, a senior Rubio strategist, told me. “News was constantly breaking and at the end of the day hardly anything mattered. Things would happen; 24 hours later, everyone was talking about something else.”
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Snapchat represents a change to something else: the longevity of news, how durably it keeps in our brain cells and our servers.
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Snapchat is recording the here and the now, playing for today. Tomorrow will bring something new that renders today obsolete. It’s a digital Tibetan sand painting made in the image of the millennial mind.
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Snapchat executives say they set up the app this way because this is what their tens of millions of younger users want; it’s how they live.
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They can’t possibly have enough bandwidth to process all the incoming information and still dwell on what already was, can they?
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Experienced strategists and their candidates, who could always work through their election plans methodically — promoting their candidacies one foot in front of the other, adjusting here and there for the unexpected — suddenly found that they couldn’t operate the way they always did.
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Then there was Jeb Bush, expecting to press ahead by presenting what he saw as leading-edge policy proposals that would set off a prolonged back-and-forth. When Mr. Bush rolled out a fairly sweeping plan to upend the college loan system, the poor guy thought this was going to become a big thing.
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In this “hit refresh” political culture, damaging news does not have to stick around for long, either. The next development, good or bad, replaces it almost immediately.
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Mr. Miller pointed to a recent episode in which Mr. Trump said a protester at a rally had “ties to ISIS,” after that protester charged the stage. No such ties existed. “He says ‘ISIS is attacking me’; this was debunked in eight minutes by Twitter,” Mr. Miller said. “Cable talked about it for three hours and it went away.”
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“Hillary Clinton said that she was under sniper fire in Bosnia” — she wasn’t — “and that has stuck with her for 20 years,”
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Mr. Trump has mastered this era of short attention spans in politics by realizing that if you’re the one regularly feeding the stream, you can forever move past your latest trouble, and hasten the mass amnesia.
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It was with this in mind that The Washington Post ran an editorial late last week reminding its readers of some of Mr. Trump’s more outlandish statements and policy positions
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The Post urged its readers to “remember” more than two dozen items from Mr. Trump’s record, including that he promised “to round up 11 million undocumented immigrants and deport them,” and “lied about President Obama’s birth certificate.”
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as the media habits of the young drive everybody else’s, I’m reminded of that old saw about those who forget history. Now, what was I saying?