It's not just a social media problem - how search engines spread misinformation - St Ge... - 0 views
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Ad-driven search engines, like social media platforms, are designed to reward clicking on enticing links because it helps the search companies boost their business metrics. As researchers who study the search and recommendation systems, my colleagues and I show that this dangerous combination of corporate profit motive and individual susceptibility makes the problem difficult to fix.
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It is in the search engine companies’ best interest to give you things that you want to read, watch or simply click. Therefore, as a search engine or any recommendation system creates a list of items to present, it calculates the likelihood that you’ll click on the items.
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Similar to problematic social media algorithms, search engines learn to serve you what you and others have clicked on before. Because people are drawn to the sensational, this dance between algorithms and human nature can foster the spread of misinformatio
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Search engine companies, like most online services, make money not only by selling ads but also by tracking users and selling their data through real-time bidding on it. People are often led to misinformation by their desire for sensational and entertaining news as well as information that is either controversial or confirms their views.
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This pattern of thrilling and unverified stories emerging and people clicking on them continues, with people apparently either being unconcerned with the truth or believing that if a trusted service such as Google Search is showing these stories to them then the stories must be true. More recently, a disproven report claiming China let the coronavirus leak from a lab gained traction on search engines because of this vicious cycle.